Music Trade Review
Issue: 1901 Vol. 32 N. 4 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
. . The Greatest Musical String Plant.
STRINGS
. .
OF WORLD-WIDE FAME ARE NOW PRODUCED AT THE FACTORY OF THE NATIONAL
MUSICAL STRING CO. SOMETHING OF THEIR EQUIPMENT AND FACILITIES.
Tosellitus is Abroad!
THE TROUBLE IS INFECTIOUS BUT BENEFICIAL.
Judging from the success achieved by
that wizard of the keyboard, Toselli, who
introduced himself to New Yorkers last
week through the mediumship of a superb
Knabe concert grand at Carnegie Hall,
there threatens to bean epidemic of Tosel-
situs in the feminine musical world for the
next few months. It is a contagious trou-
ble and our "know-all" critic-doctors can-
not discover a virus strong enough to neu-
tralize the fever.
Tosellitus bacilli differ from other species
in that the after effects of the fever are
stimulating and healthy. For instance, a
certain young woman of this city who at-
tended the concert referred to, displays
mild symptoms in her description herewith
of the new virtuosi Toselli—the originator
of this fashionable malady, she says:
"Fancy a cherub in a frock coat and a
white waist-coat, said cherub having grown
a little in stature and acquired some curly
hair upon his pate. He has a straight nose
and uplifted eyes as he plays; first and,
indeed, first, last and all the time, he in-
dulges in pianoforte pyrotechnics, fire-
works, rockets, bombs, mines and explo-
sives of all kinds, some of them being little
crackers and again a whole pack going
off at once or consecutively. With his
thumbs he hammers tacks into the keys;
he snatched the notes so viciously from
the piano that his curly wig almost
flew off his head; he threw the shuttle of
sound to and fro and wove a web of intri-
cate and varied harmony; he ran a potato
designed for the manufacture of musical strings; and pleasure at the existence in this race on the keyboard; he charmed, he fas-
country of an institution that is competing successfully with the first manufacturers of cinated, he enslaved us to the end. Then
the old world.
the dam broke and a flood of adoring wo-
The Bell Brand Strings, made by this concern, have attained world-wide celebrity, men poured down upon him; with implor-
and shipments are made weekly to all parts of Europe as well as the United States. ing eyes and uplifted hands they begged
Every important house in this country now handle the National Co.'s strings, and lead- for 'More, more, more,' and still he gave
ing artists have paid them the highest tributes.
it and still he smiled cherubically and boy-
It has been the aim of President Nelson and Secretary McClelland to expand their ishly. They would have gone on their
business by embodying in their products the highest possible quality. It is this recog- knees had there been space. As it was
nition of the merits of the strings that has enabled the National Musical String Co. to they could only pray standing, and still
build up such an immense business.
they prayed and still he played, until to
the profits in cheap goods and dealers now escape dissolution he wisely got himself
A Traveler's Impressions
thank the high grade manufacturers, who into an overcoat and the end came. He is
OF TRADE CONDITIONS AS NOTED ON HIS
during the dark days of 1895 and 1896 a wonder, but can he play more than 160
TOUR THE HIGH-GRADE RENAISSANCE.
clung tenaciously to the principle of mak- pieces at a stretch? I should like to know."
The traveling representative of a well- ing nothing but the highest grade; so tak-
known New York high-grade piano man- ing everything into consideration the trav-
ufacturing firm, writing from St. Paul, eler for a house manufacturing artistic Show People What They Want
Minn., concerning trade conditions, says: pianos has now a triumphal tour and all
A great change has taken place in sell-
"The Review editorial strikes the prop- the great houses feel their course in the ing methods in the last few years, so that
osition on high-grade pianos squarely on past is vindicated. In my estimation much that was considered good salesman-
the head, for with the exception of Chicago even should times grow hard again the ship once is now out of date. A smart
(where they are advertising new pianos high-grade manufacturer will not suffer as salesman was once considered to be the fel-
for $100), I find the dealers are trying to he did in the past."
low who could sell people goods they did
sell a better class of goods, and in many
not want. To-day people are educated so
Philadelphian Secures Prize.
instances the very highest grade pianos
in goods and prices that this game cannot
are enjoying a trade that has never been
The $500 prize offered by Chickering & always be worked satisfactorily.
equalled in trade history. Many dealers Sons for a program cover for Chickering
This independence is making itself felt,
advise me that people they sold pianos cost- Hall, Boston, was won by Miss Jessie Wil- and the salesman who fails to realize that
ing from $250 to $300 two and three years cox Smith, of Philadelphia. We expect to people will not tolerate deliberate attempts
ago are now trading them in for better print a reproduction of the design in a to head them off in regard to what they
makes. Another point is that the very later issue of The Review.
want is making a serious mistake. It pays
cheap manufacturers who three years ago
to
be honest with people. If you have not
The Estey Co. will move to new quar-
claimed they could not afford to keep a ters at 1116 Olive street, St. Louis, Mo., what they want, tell them so, and then, if
traveler on the road now have them and on July 1. In this establishment there are you desire, bring your fine points of sales-
they are forced to make inducements in or- five floors and basement, which will under- manship to play in showing them what you
der to sell goods, as competition has cut go a thorough overhauling.
think may suit them just as well.
One of the greatest institutions, perhaps, in the world devoted to the manufacture
of strings is that of the National Musical String Co., located in New Brunswick, N. J.
This building was specially designed for their business, and every possible point was
studied so as to produce a perfectly equipped plant. The building, as seen in the illus-
tration, is an imposing one, 250 feet long, three stories high, while the basement and
attic add two stories more which are also devoted to manufacturing purposes.
Railroad facilities are extremely convenient, as the railroad runs directly alongside
the factory. A tour of the building is a source of wonder and pleasure—wonder at the
vast pieces of machinery, possessing almost human ingenuity, which has been specially
THE MUSIC TRADE REVIEW
. . The Greatest Musical String Plant.
STRINGS
. .
OF WORLD-WIDE FAME ARE NOW PRODUCED AT THE FACTORY OF THE NATIONAL
MUSICAL STRING CO. SOMETHING OF THEIR EQUIPMENT AND FACILITIES.
Tosellitus is Abroad!
THE TROUBLE IS INFECTIOUS BUT BENEFICIAL.
Judging from the success achieved by
that wizard of the keyboard, Toselli, who
introduced himself to New Yorkers last
week through the mediumship of a superb
Knabe concert grand at Carnegie Hall,
there threatens to bean epidemic of Tosel-
situs in the feminine musical world for the
next few months. It is a contagious trou-
ble and our "know-all" critic-doctors can-
not discover a virus strong enough to neu-
tralize the fever.
Tosellitus bacilli differ from other species
in that the after effects of the fever are
stimulating and healthy. For instance, a
certain young woman of this city who at-
tended the concert referred to, displays
mild symptoms in her description herewith
of the new virtuosi Toselli—the originator
of this fashionable malady, she says:
"Fancy a cherub in a frock coat and a
white waist-coat, said cherub having grown
a little in stature and acquired some curly
hair upon his pate. He has a straight nose
and uplifted eyes as he plays; first and,
indeed, first, last and all the time, he in-
dulges in pianoforte pyrotechnics, fire-
works, rockets, bombs, mines and explo-
sives of all kinds, some of them being little
crackers and again a whole pack going
off at once or consecutively. With his
thumbs he hammers tacks into the keys;
he snatched the notes so viciously from
the piano that his curly wig almost
flew off his head; he threw the shuttle of
sound to and fro and wove a web of intri-
cate and varied harmony; he ran a potato
designed for the manufacture of musical strings; and pleasure at the existence in this race on the keyboard; he charmed, he fas-
country of an institution that is competing successfully with the first manufacturers of cinated, he enslaved us to the end. Then
the old world.
the dam broke and a flood of adoring wo-
The Bell Brand Strings, made by this concern, have attained world-wide celebrity, men poured down upon him; with implor-
and shipments are made weekly to all parts of Europe as well as the United States. ing eyes and uplifted hands they begged
Every important house in this country now handle the National Co.'s strings, and lead- for 'More, more, more,' and still he gave
ing artists have paid them the highest tributes.
it and still he smiled cherubically and boy-
It has been the aim of President Nelson and Secretary McClelland to expand their ishly. They would have gone on their
business by embodying in their products the highest possible quality. It is this recog- knees had there been space. As it was
nition of the merits of the strings that has enabled the National Musical String Co. to they could only pray standing, and still
build up such an immense business.
they prayed and still he played, until to
the profits in cheap goods and dealers now escape dissolution he wisely got himself
A Traveler's Impressions
thank the high grade manufacturers, who into an overcoat and the end came. He is
OF TRADE CONDITIONS AS NOTED ON HIS
during the dark days of 1895 and 1896 a wonder, but can he play more than 160
TOUR THE HIGH-GRADE RENAISSANCE.
clung tenaciously to the principle of mak- pieces at a stretch? I should like to know."
The traveling representative of a well- ing nothing but the highest grade; so tak-
known New York high-grade piano man- ing everything into consideration the trav-
ufacturing firm, writing from St. Paul, eler for a house manufacturing artistic Show People What They Want
Minn., concerning trade conditions, says: pianos has now a triumphal tour and all
A great change has taken place in sell-
"The Review editorial strikes the prop- the great houses feel their course in the ing methods in the last few years, so that
osition on high-grade pianos squarely on past is vindicated. In my estimation much that was considered good salesman-
the head, for with the exception of Chicago even should times grow hard again the ship once is now out of date. A smart
(where they are advertising new pianos high-grade manufacturer will not suffer as salesman was once considered to be the fel-
for $100), I find the dealers are trying to he did in the past."
low who could sell people goods they did
sell a better class of goods, and in many
not want. To-day people are educated so
Philadelphian Secures Prize.
instances the very highest grade pianos
in goods and prices that this game cannot
are enjoying a trade that has never been
The $500 prize offered by Chickering & always be worked satisfactorily.
equalled in trade history. Many dealers Sons for a program cover for Chickering
This independence is making itself felt,
advise me that people they sold pianos cost- Hall, Boston, was won by Miss Jessie Wil- and the salesman who fails to realize that
ing from $250 to $300 two and three years cox Smith, of Philadelphia. We expect to people will not tolerate deliberate attempts
ago are now trading them in for better print a reproduction of the design in a to head them off in regard to what they
makes. Another point is that the very later issue of The Review.
want is making a serious mistake. It pays
cheap manufacturers who three years ago
to
be honest with people. If you have not
The Estey Co. will move to new quar-
claimed they could not afford to keep a ters at 1116 Olive street, St. Louis, Mo., what they want, tell them so, and then, if
traveler on the road now have them and on July 1. In this establishment there are you desire, bring your fine points of sales-
they are forced to make inducements in or- five floors and basement, which will under- manship to play in showing them what you
der to sell goods, as competition has cut go a thorough overhauling.
think may suit them just as well.
One of the greatest institutions, perhaps, in the world devoted to the manufacture
of strings is that of the National Musical String Co., located in New Brunswick, N. J.
This building was specially designed for their business, and every possible point was
studied so as to produce a perfectly equipped plant. The building, as seen in the illus-
tration, is an imposing one, 250 feet long, three stories high, while the basement and
attic add two stories more which are also devoted to manufacturing purposes.
Railroad facilities are extremely convenient, as the railroad runs directly alongside
the factory. A tour of the building is a source of wonder and pleasure—wonder at the
vast pieces of machinery, possessing almost human ingenuity, which has been specially
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