Music Trade Review
Issue: 1900 Vol. 31 N. 25 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ganda Musical," a Mexican scheme that
placed the American system, somewhat in
the shade by a proposal to sell pianos on
the installment plan of eighty-nine month-
ly installments, the cost of the piano being
covered by the first forty payments.
This course is looked upon as a scheme
of the wildest nature and the typewritten
letter of the "La Propaganda" concern
has found its way by a system of
rapid transit, into the waste basket
of every piano manufacturer to whom
the communication was directed. Their
scheme was looked upon as too ridicu-
lous to receive even momentary con-
sideration. It was quickly dumped,
even in many cases without comment, but
in California we have one of the regular
piano contingent using half page ads ex-
ploiting the dollar a week scheme, under
the title of the New Century Piano Co.
The new century would be advanced a
few years before one of these pianos
would be paid for, provided it should hold
together during that extended period.
A dollar a week new pianos and no inter-
est! Could there be any more ridiculously
absurd advertisement conceived by a piano
merchant than that ? As we repeat, the
department fellow does not advertise "no
interest." The Mexican scheme proposes
an eighty-nine months limitation and a
rank scheme, but the California man beats
the local department store for cheapness.
Such announcements only serve to de-
grade the piano business and render the
sewing machine trade dignified in compar-
ison. Any regular concern advertising
new pianos for a dollar a week and no in-
terest is contributing a liberal quota
towards the annihilation of public confid-
ence in the piano business in so far as the
influence of that advertisement extends.
It is a killing pace and should not be
traveled by piano men.
This manner seems to be more effective ment in their efforts to secure changes in
in bringing about satisfactory results than classifications.
the old way of bunching them together.
Piano manufacturers have protested
Certainly each instrument is much better against the rule that forbids the acceptance
exploited before the public in an announce- of pianos unless they were boxed, and for
ment which it dominates, even for a day, this reason a new classification is made
than to have it lost among a number of which rates at first-class in carload lots, up-
right pianos and cabinet organs, wrapped,
others.
Business managers of some of the news- crated, to be loaded by the shipper and
papers in different parts of the country are unloaded by the consignee.
keenly alive to their own interests and are
This new change in the classification
taking a hand in the advertising subject will meet with the approval of our largest
as applied to pianos—the right advertising piano manufacturers who ship in carload
matter which they frequently submit to lots.
piano men in order to introduce their
FLOTSAM AND JETSAM.
trade.
A WASHINGTON piano man recently
gave an explanation why business is
WHY MAGAZINES ARE USED.
^ CONSIDERABLE speculation has been usually dull in Washington—that is, the
manifested in trade circles regarding installment business — after the general
the piano advertisement of John Wana- election. He said that thousands of clerks
maker which appears in the high-priced go home to vote, and they pay their own
monthlies and in such papers as the Youth's expenses; the average amount of the cost
Companion, which, perhaps, is the highest approximates $30.00 each, and though
priced publication in this country, outside small, the gross amount taken from the
city is immense, because there are thous-
of the Ladies' Home Journal.
Wonder is expressed that Mr. Wana- ands of clerks who are employed there
maker can afford to buy quarter and whole and necessarily it hurts business just that
pages in such high-priced journals when much.
he controls but a limited territory, while I T is probable that within the near future
the media he selects have acontinental-wide
important trade cases will be adjusted
circulation, and that he is paying a big which have direct relation to the use of the
price for this comparatively small number name as copyright, therefore legal protect-
of people who read the magazine circulated ed property. As a matter of fact, all recent
in his territory.
judicial decisions have been almost wholly
Many believe that he would receive in favor of affording legal protection to the
much better results to spend the same men who have created a valuable prop-
amount of money in papers which have a erty out of certain patronymics and trade
purely local circulation in the piano terri- marks. The infringer in some cases has
tory which he controls.
been punished by fine and in most cases,
Possibly so, but we have discovered that a permanent injunction has been granted.
the Wanamakerian head is an elongated ""THE organ business for 1900 has been
one, well stored with sound business logic,
most gratifying to those engaged in
and we are of the opinion that an examina- their manufacture. The recrudescence of
tion of the circulation of some of his ad- the organ as an accessory of home pleasure
vertising mediums in which he exploits has been somewhat of a surprise to many;
pianos would be proven extremely large for, far from becoming obsolete, the organ
in the territory controlled by his New is still a well-emphasized factor in the mu-
York and Philadelphia stores, and it sico-industrial affairs of America.
should be further understood that these A DVERTISING is not yet an exact
advertisements are "live" for one whole
science and may possibly never be—
month, whereas in the daily papers they neither is medicine. It is not always pos-
are ephemeral. The magazines are in con- sible to directly trace the effect or benefit
stant use in the families for an extended of an advertisement, and some there are
period, and an advertisement continues to who do not favor advertising for that rea-
be of benefit all of that time.
son, although they do not deny its power
RETAIL ADVERTISING.
IT OW the style of retail piano advertis-
ing has improved within the past few
years. Many of the most prominent deal-
ers realize the necessity not only of adver-
tising, but of presenting it in such a way
that the attention of the public is cleverly
drawn to their various wares. The style
most in vogue now seems to be that of
specialization of different pianos. Form-
erly the almost universal style among
to do them good. These same fellows will
PIANO SHIPMENTS.
dealers was to practically name their en- O H I P P E R S generally have not yet had willingly take a pill for a torpid liver,
tire line of instruments in each advertise-
time to consider the new classifica- when no man on earth can tell them why
ment without giving specific consideration tion of the Trunk Line Association, which that pill will act. They know it is a regu-
of the importance of any one in particu- goes into effect Jan. i. Protests against lator anl take it —they know the adver-
lar. Now the tendency is to emphasize changes in classification never come until tisement is a regulator and they won't
the merits of a particular piano in a single after the snippers have commenced to feel take it. Great reasoning! Perhaps they
ad., and take each one of their favorites in their effects, and in the past New York can see the difference in physical and com-
turn.
shippers have met with little encourage- mercial sickness—we confess we c^n't.
THE MUSIC TRADE REVIEW
ganda Musical," a Mexican scheme that
placed the American system, somewhat in
the shade by a proposal to sell pianos on
the installment plan of eighty-nine month-
ly installments, the cost of the piano being
covered by the first forty payments.
This course is looked upon as a scheme
of the wildest nature and the typewritten
letter of the "La Propaganda" concern
has found its way by a system of
rapid transit, into the waste basket
of every piano manufacturer to whom
the communication was directed. Their
scheme was looked upon as too ridicu-
lous to receive even momentary con-
sideration. It was quickly dumped,
even in many cases without comment, but
in California we have one of the regular
piano contingent using half page ads ex-
ploiting the dollar a week scheme, under
the title of the New Century Piano Co.
The new century would be advanced a
few years before one of these pianos
would be paid for, provided it should hold
together during that extended period.
A dollar a week new pianos and no inter-
est! Could there be any more ridiculously
absurd advertisement conceived by a piano
merchant than that ? As we repeat, the
department fellow does not advertise "no
interest." The Mexican scheme proposes
an eighty-nine months limitation and a
rank scheme, but the California man beats
the local department store for cheapness.
Such announcements only serve to de-
grade the piano business and render the
sewing machine trade dignified in compar-
ison. Any regular concern advertising
new pianos for a dollar a week and no in-
terest is contributing a liberal quota
towards the annihilation of public confid-
ence in the piano business in so far as the
influence of that advertisement extends.
It is a killing pace and should not be
traveled by piano men.
This manner seems to be more effective ment in their efforts to secure changes in
in bringing about satisfactory results than classifications.
the old way of bunching them together.
Piano manufacturers have protested
Certainly each instrument is much better against the rule that forbids the acceptance
exploited before the public in an announce- of pianos unless they were boxed, and for
ment which it dominates, even for a day, this reason a new classification is made
than to have it lost among a number of which rates at first-class in carload lots, up-
right pianos and cabinet organs, wrapped,
others.
Business managers of some of the news- crated, to be loaded by the shipper and
papers in different parts of the country are unloaded by the consignee.
keenly alive to their own interests and are
This new change in the classification
taking a hand in the advertising subject will meet with the approval of our largest
as applied to pianos—the right advertising piano manufacturers who ship in carload
matter which they frequently submit to lots.
piano men in order to introduce their
FLOTSAM AND JETSAM.
trade.
A WASHINGTON piano man recently
gave an explanation why business is
WHY MAGAZINES ARE USED.
^ CONSIDERABLE speculation has been usually dull in Washington—that is, the
manifested in trade circles regarding installment business — after the general
the piano advertisement of John Wana- election. He said that thousands of clerks
maker which appears in the high-priced go home to vote, and they pay their own
monthlies and in such papers as the Youth's expenses; the average amount of the cost
Companion, which, perhaps, is the highest approximates $30.00 each, and though
priced publication in this country, outside small, the gross amount taken from the
city is immense, because there are thous-
of the Ladies' Home Journal.
Wonder is expressed that Mr. Wana- ands of clerks who are employed there
maker can afford to buy quarter and whole and necessarily it hurts business just that
pages in such high-priced journals when much.
he controls but a limited territory, while I T is probable that within the near future
the media he selects have acontinental-wide
important trade cases will be adjusted
circulation, and that he is paying a big which have direct relation to the use of the
price for this comparatively small number name as copyright, therefore legal protect-
of people who read the magazine circulated ed property. As a matter of fact, all recent
in his territory.
judicial decisions have been almost wholly
Many believe that he would receive in favor of affording legal protection to the
much better results to spend the same men who have created a valuable prop-
amount of money in papers which have a erty out of certain patronymics and trade
purely local circulation in the piano terri- marks. The infringer in some cases has
tory which he controls.
been punished by fine and in most cases,
Possibly so, but we have discovered that a permanent injunction has been granted.
the Wanamakerian head is an elongated ""THE organ business for 1900 has been
one, well stored with sound business logic,
most gratifying to those engaged in
and we are of the opinion that an examina- their manufacture. The recrudescence of
tion of the circulation of some of his ad- the organ as an accessory of home pleasure
vertising mediums in which he exploits has been somewhat of a surprise to many;
pianos would be proven extremely large for, far from becoming obsolete, the organ
in the territory controlled by his New is still a well-emphasized factor in the mu-
York and Philadelphia stores, and it sico-industrial affairs of America.
should be further understood that these A DVERTISING is not yet an exact
advertisements are "live" for one whole
science and may possibly never be—
month, whereas in the daily papers they neither is medicine. It is not always pos-
are ephemeral. The magazines are in con- sible to directly trace the effect or benefit
stant use in the families for an extended of an advertisement, and some there are
period, and an advertisement continues to who do not favor advertising for that rea-
be of benefit all of that time.
son, although they do not deny its power
RETAIL ADVERTISING.
IT OW the style of retail piano advertis-
ing has improved within the past few
years. Many of the most prominent deal-
ers realize the necessity not only of adver-
tising, but of presenting it in such a way
that the attention of the public is cleverly
drawn to their various wares. The style
most in vogue now seems to be that of
specialization of different pianos. Form-
erly the almost universal style among
to do them good. These same fellows will
PIANO SHIPMENTS.
dealers was to practically name their en- O H I P P E R S generally have not yet had willingly take a pill for a torpid liver,
tire line of instruments in each advertise-
time to consider the new classifica- when no man on earth can tell them why
ment without giving specific consideration tion of the Trunk Line Association, which that pill will act. They know it is a regu-
of the importance of any one in particu- goes into effect Jan. i. Protests against lator anl take it —they know the adver-
lar. Now the tendency is to emphasize changes in classification never come until tisement is a regulator and they won't
the merits of a particular piano in a single after the snippers have commenced to feel take it. Great reasoning! Perhaps they
ad., and take each one of their favorites in their effects, and in the past New York can see the difference in physical and com-
turn.
shippers have met with little encourage- mercial sickness—we confess we c^n't.
Future scanning projects are planned by the International Arcade Museum Library (IAML).