Music Trade Review

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THE MUSIC TRADE REVIEW
he offense. We rely upon our own
The ONLY music TRADE paper which
sources of information for the correctness received any award at the Paris Exposi-
tion of 1900 was The Husic Trade Review
of our statements.
We strive to be correct because we claim which was given the GRAND PRIX, the
HIGHEST official recognition obtainable
that reliability is one of the cornerstones
for any exhibit in any division of art, me-
upon which journalistic success rests. It chanics or industry.
is the policy of this paper to trace a rumor
to its source, then give the individual who the second time given its emphatic refusal
is directly affected by the rumor an oppor- to accept a depreciated currency.
tunity to deny or affirm the report before
It has given an approval of the doctrines
—not after—publication.
of expansion and it would seem also as if
the result of the campaign had also dem-
KNEW A SILVER BRICK.
HP HE battle of the ballots is over, and the onstrated that the popular idea of trusts as
business interests of this country are they are commonly termed is to the effect
now assured of another four years of un- that they are not at present such a menace
to the welfare of America as has been
broken prosperity.
The result of the election shows that the claimed.
The whole situation may be summed up
American people can be relied upon to ex-
succinctly
in the colloquial expression that
ercise intelligent judgment when passing
the American people knew a good thing
upon great national issues.
With the passing of Bryan — together when they encountered it, and they pro-
with his unsound financial theories and his posed to keep it.
They were not to be won to the point of
coterie of cranks—there is no cloud visible
on the business sky which need cause any discarding the solid substance of prosper-
ity for the alluring shadow of Bryanism.
alarm to the most timid.
It is true the business element of the They knew Bryan was not even a gold
country had largely discounted the election brick but just an ordinary silver one.
The American workman exhibited his
by their confidence displayed weeks before
good
hard sense, and the ballot results
the depositing of the ballots occurred, yet,
notwithstanding the reasonable assurance, show that he has done some powerful
there is in any election an element of thinking along commonsense lines.
McKinleyism with him was synonymous
doubt until the returns are actually made.
As a matter of fact, the victory of last with plentyism while Bryanism he evi-
Tuesday was more than a party one. It dently allied with povertyism. The peo-
was a victory of the whole American peo- ple refused to take any chances.
A theory was not to be substituted for a
ple irrespective of party or class. It was
a reply to the insult placed upon them by fact.
And now for business.
the doctrines of Bryan who advocated not
only a false financial policy, but a danger-
UP TO YOU, MR. DEALER.
ous class feeling which could only result
T
H
E
R E is too much over-desire to do a
in the disestablishment of law and order.
large sized business on a small cap-
To teach an employee that his employer
ital.
is his enemy and to infer that because a
That has been the stumbling block to
man has gained wealth he won it by
the
success of many a piano merchant who
dishonest means, is disseminating that
which is contrary to American principles, has not used the proper discrimination as
and the American people recognized it fully to the kind of trade which pays the best.
Now, there is trade and trade, but it is
and replied from ocean to ocean in terms
which were unmistakable in their emphatic the kind that tells the story of business
success or failure, and the piano merchants
condemnation.
Bryanism has unquestionably received its who have been putting out instruments on
death stroke, and now the Democratic party ridiculously small installment payments to
can reorganize after first ejecting the men a class of customers who will never make
who have stolen its title and have masque- more than a first payment have simply
raded under it since the time when Bryan's been fooling themselves.
emotional harangue captured the conven-
It pays to get right down to facts,
tion at Chicago.
and the quicker the piano dealer who has
Perhaps these elections are worth all been buoying himself up upon the propo-
they cost. They certainly are educational sition that he has been doing well, simply
to our people, and stimulate thought and because he has been selling a good many
action along lines which are obviously con- pianos, should investigate facts, for a piano
ducive to the best interests of the country. stitch in time frequently saves more than
This nation, holding in its hands.perhaps nine pianos.
the financial destiny of the world, has for
Here we are at the beginning of a great
period of piano selling. Money is plentiful.-""
We have months of good business be-
fore us. The demand is going to be heavy
and people are going to buy more pianos,
because good times are everywhere.
Can you imagine a better time, Mr. Deal-
er, than the present, to exploit the idea of
big cash payments, instead of small install-
ment payments?
Can you figure out a better period in the
entire history of this trade where the op-
portunities have been better than those of
the present to place the piano business
more nearly upon a cash basis?
With cash or good, healthy installment
sales we are standing on pretty firm foun-
dation. Just talk cash a little harder and
have your salesmen as well. Get out of
the installment rut. No time better than
the present with the good results of Mc-
Kinley's election all around us.
REVIEWLETS.
"THE number of men represented in the
allied music trades division in the
Sound Money Parade last Saturday ap-
proximated four hundred. Every branch
of the industry was represented. There
were piano manufacturers and dealers,
small goods manufacturers, piano action
makers, hammer coverers, piano hardware
men, trade paper men, music publishers,
travelers and salesmen. Their enthusiasm
was not of that kind which was easily
dampened, and notwithstanding the con-
tinuous downpour of rain, the music trade
battalion maintained an unbroken front
through the entire line of march.
r
All in all it was a glorious day. The
old veterans of the trade touched elbows
with some of the youngest members.
HTHE self-playing piano field is evidently
looked upon as a fertile one by in-
ventors and speculators, for hardly a week
passes but that we are called upon to
record the incorporation of some of these
concerns in the various States. Many of
them, however, never reaches beyond the
embryo stage. All the concerns which are
now manufacturing piano playing attach-
ments are doing a magnificent business and
their facilities are wholly inadequate to
keep pace with the demand.
So it will continue for some time to
come.
''THERE is scarcely a manufactured arti-
cle that you can think of which will
not immediately suggest to you the name
of the individual or firm that is celebrated
for its manufacture. They have been iden-
tified with the goods because, years ago,
they started out to make a name on the
strength of their product. It pays to ad-
vertise a good thing.