Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
An Estey Piano Talk
*1 'HE wise merchant invariably makes advance plans for his business campaign. He
looks about to note just where betterments can be made in his wares.
'T'HE piano merchant's position
other divisions of trade.
does not differ materially from those engaged in
At about this season he seeks to gain lines which
may be handled advantageously.
'T'HERE are points to consider—reliability, age, favor with the public, excellence of
workmanship, material and special points too, all come in for a share of the
consideration of the forceful piano merchant.
TF the Estey piano contained points of weakness in any of the essentials noted they
would have been discovered, pointed out and remedied ere this
of the elements of Estey strength has been the desire on the part of the
makers to produce instruments of such merit that they would find permanent
favor with the discriminating trade.
J
I "HAT the company have succeeded in their aim is evidenced in the general esteem
in which Estey pianos are held.
That fact tells their worth.
A N O T H E R point is the steady enlargement of the Estey factory facilities, made
imperative by the growing demand for Estey pianos.
COME prominent retail houses have attributed a large measure of their success to
their association with the Estey product.
TT oftentimes requires more than a word even to the very wise, but if you write
a few words we can then explain some more
reasons why business may be
materially expanded through the mediumship of Estey.
ESTEY PIANO CO.
Factory—Southern Boulevard
and Lincoln Ave., NEW YORK