Music Trade Review

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THE MUSIC TRADE REVIEW
THE "SMALL GOODS" TRADE
Great is the Qraphophone.
UNPRECEDENTED DEMAND FOR THIS POPULAR INSTRUMENT MUSIC DEALERS HAVE FOUND
THE GRAPHOPHONE TO BE A POPULAR ADJUNCT TO THEIR BUSINESS THE GREAT
FACTORY AT BRIDGEPORT TEEMING WITH ACTIVITY—THE HOLIDAY
DEMAND A RECORD-BREAKER WHAT ONE DEALER SAYS.
One of the showiest structures at night the little Bijou up to the graphophone
in New York is the Graphophone Building, grands and almost everybody's pocketbook
corner of Broadway and Twenty seventh can be accommodated.
There is no doubt whatsoever in our
street—the headquarters fur the retail
Graphophone business of New York. The minds as to the popularity of this instru-
whole structure is illuminated in such a ment or any of its class. Dealers with
way as to make it attractive and almost whom we have talked pronounce their alle-
giance to the Graphophone in the warmest
fascinating to the passers-by.
What enormous proportions the grapho- terms.
Why should they
not? It has proved a
d r a wi n g card for
them, and has been a
money maker. Then,
again, the manufac-
turers protect their
agents, all of which is
appreciated by the
l e g i t i m a t e trade.
Then, too, the exten-
sive system of adver-
tising carried on in all
of the great magazines
by the home company
has been of inestimable
value to the retailer.
It has created Graph-
h o p o n e interest in
every part of the land,
phone business has assumed since its com- and the local dealers have profited thereby.
From indications it would seem as if the
paratively recent inception! The great
plant at Bridgeport, Conn., is kept busy holiday trade for '99 will be something
day and night to supply the demand for surprising, surpassing previous records
these popular creations which comes from and demolishing all theories as to the
all parts of the habitable globe. In well- length of time a specialty usually runs in
regulated music stores the graphophone is this country.
Talking with a well-known Western
in evidence, and the music dealers through-
out America have found that the grapho- dealer the other day regarding his small
phone is a profitable instrument to handle. goods department, he said: " We have paid
Take the entire graphophone family from especial attention to the graphophone busi-
ness, carrying on probably a more exten-
sive and varied line of instruments than is
usually carried by the regular dealers. We
have found this to our advantage, also to
have a complete stock of records always
with us. The people in our city have
learned to look upon our place as head-
quarters f or graphophones, and really it has
helped out our other business. We supposed
that the demand for these instruments
would rather deteriorate as their novelty
ceased. We find this, however, not to be
mandolins and Guitars excel
the
case. The interest is rather intensified,
all others
and we are selling many more of the in-
They are made on scientific prin-
struments than ever before.
ciples, and for volume, purity and
"It cannot be said of the graphophone
sweetness of tone, have never been
that
it is a musical specialty which has a
equaled. "Write for catalogue and
certain
specified time to work. I am of
prices
the opinion that the graphophone will
Che Rudolph Uiurlitzcr Co.
always be a big seller with us. As time
manufacturers
rolls on the inventors will make a further
Cincinnati
advance, for instance, like the grand, in
order to keep up public interest in their
product."
Wurlitzer Specialties.
The Rudolph Wurlitzer Co. are among
the busiest houses in Cincinnati. There is
a steady demand for the line of musical
merchandize—especially the Howard man-
dolins and guitars—which they have in
stock. They are now filling some im-
mense orders which are keeping them
rushed to the utmost extent of their facili-
ties. The Wurlitzer house is one of the
great institutions of the West which seem
to be steadily augmenting their business
and reputation. Their line in string instru-
ments is very complete. They keep al-
most everything that a dealer may need in
the small goods line.
Aflenzenhauer-Schmidt Winner.
"You have doubtless noticed," said
Frank Scribner to The Review on Monday,
"that the new Menzenhauer-Schmidt harp
has several novel features not common to
instruments of that class.
"Perhaps the most conspicuous of these
features is the distinctly noticeable man-
dolin effect. Those who hear the harp
for the first time invariably comment on
this.
"Now it happens very often that people
who have heard it played, say at the
Siegel-Cooper exhibit, and who afterward
return to purchase one, ask for a 'Mando-
lin Harp.' The tendency seems to be to
speak of it as 'The Mandolin Harp' and
it sounds well. They are much in favor
just now for holiday presents, and the
sales are running up into big figures."
New Musical Instrument.
The "Edeophone" is the name given to
a new musical instrument introduced by
Lachenal & Co., of London. Its claims to
popularity are based on its lightness, porta-
bility, its pure, sweet and brilliant tone and
the very considerable compass it possesses.
The tone, moreover, lends itself readily to
the most expressive crescendo and decres-
cendo passages. Its compass may be gath-
ered from the fact that it is made in four
sizes, having respectively forty eight, fifty-
six, sixty and sixty-four keys. Unlike
every variety of stringed instrument, it
keeps in tune for a considerable period.
It has another decided advantage in the
fact that music written for the violin,
clarionet, flute or oboe can be played on
Bay State
Instruments
,
ft
H
Send for Catalogues
Guitars
flandolins
Banjos
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JOHN C. HAYNES & Co.
BOSTON, MASS.