Music Trade Review

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THE MUSIC TRADE REVIEW
THE NEW CABLE BUILDING.
NOW
OCCUPIED
BY THE VARIOUS INTERESTS
The many superb music trade structures,
for which the Western capital is celebrated,
have been notably augmented this week
through the completion and occupancy of
the new Cable Building. This magnificent
new home of the "Cable," "Conover,"
"Kingsbury," " Wellington " pianos and
"Chicago Cottage Organs" is located at
the corner of Jackson Boulevard and Wa-
bash avenue—the center of the fashionable
retail district, and most conveniently
reached from all parts of the city. It is
ten stories high, and imposing in its
general scheme of architecture. In
fact no reproduction can convey an
adequate idea of the beauty and com-
pleteness of this structure which is
replete with every convenience re-
quisite to comfort.
The first, third, fourth and fifth
floors and basement of the building-
will be occupied by the Cable Piano
Co. and devoted to retail business,
while on the second floor will be
located the general offices of the
Chicago Cottage Organ Co. The
main warerooms on the first floor are
splendidly lighted, being virtually
enclosed by a large area of plate
glass. When the stock and furnish-
ings are in place, it is bound to pre-
sent a magnificent appearance—a fit-
ting abode for the products repre
sented.
The upper floors of the Cable Build-
ing will be let for office and studio
purposes. Owing to their situation
in the matter of light, they afford
ideal quarters for the purpose stated,
and the demand already affords evi-
dence that they will be "snapped up"
with despatch.
The occupancy of this handsome
music trade structure by the Chicago
Cottage Organ Co., brings to mind
the remarkable evolution of this in-
stitution, which in a comparatively
brief period of business life has grown
from modest proportions to a leading
place in the music trade world. It
emphasizes the extent of the business
controlled by this firm, of their great
manufactories, and their tremendous
output.
To have reached such an altitude
in the trade world must be a source of
pride, but it has only been reached by
tireless effort backed by well-directed
aims and a definite policy. In this
connection, President F. S. Cable and
his associates have worked along those
advanced lines which have added
dignity and force as progress was re-
corded.
Much might be said of Mr. Cable's
labors as the head of this giant insti-
tution. He has worked unostenta-
tiously, but thoroughly, to achieve
creditable ends and eloquent testimony
to the success of his efforts is the new
Cable Building. In the development
OF THE CHICAGO COTTAGE ORGAN CO.
of this vast business, Mr. Cable has
been surrounded oy men of acknowledged
ability who have developed all plans with
rare acumen. This is evident in the whole-
sale and retail departments.
In the latter field, Manager W. B. Price
has labored effectively to advance the in-
terests of the Cable Piano Co., and no one
takes a greater pride in the new Cable
Building than this genial piano man, "He-
cause he realizes that it will act as a pei-
manent and effective advertisement for tii^
Chicago Cottage Organ Co., and their as-
sociate interests—it will mean a further en-
^ largement of their retail trade which is
now an immense one.
The illustration of the Cable Building
which appears herewith, is a good counter-
feit presentment, excepting that at the head
of the structure appears the words "Cable
Building," while on the different floors ap-
pear the following signs, commencing at
the top: ' 'Chicago Cottage Organs," ' 'Wel-
lington Pianos," " Kingsbury Pianos,"
'' Cable Pianos," " Conover Pianos,"
" Chicago Cottage Organ Co. " and " Cable
Piano Co."