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THE MUSIC TRADE REVIEW
THE "5MALL GOODS" TRADE
'* Criterions" Gaining Ground.
John Church Co.
"Healthy activity" is the best way to
Among the visitors this week at the
describe existing conditions at the New Paillard warerooms were Carl Hoffman, o£
York warerooms of the John Church Co. Kansas City and Edmund F. Schwartz, of
musical merchandise department. It is Baltimore, Md. Both of these enterpris-
satisfactory to note, also, that similar con- ing gentlemen speak in the highest terms
ditions are to be observed in this establish- of the "Criterion" music boxes, and de-
ment at every season of the year.
clare that the Paillard products are con-
The atmosphere always is a strictly bus- tinually gaining ground in public favor.
iness one. Dust is not allowed to settle on
They give several good reasons for
the stock, nor on the persons who handle their views, emphasizing the fact that the
it. Men and musical instruments are kept names "Paillard "and "Criterion" are
moving—and to some purpose. It is un- synonymous with merit and absolute re-
necessary at any time to ask Mr. Adams if liability. This is strong testimony, yet
business is good. A glance of the eye quite in keeping with opinions frequently
around the big stock-room tells the whole heard in other quarters.
story.
Scribner's Vigorous Campaign.
Frank Scribner is busy preparing for a
vigorous campaign during 1899. His sev-
eral specialties will each receive full atten-
tion. The Flagg products, including both
Apollo harp and Regent zither, promise
well. The indications point to a much
bigger demand for these popular instru-
ments in 1899 than in 1898.
Mr. Scribner says he is going to devote
a full share of attention to his mouth-har-
monica specialties. Several decided novel-
ties in this line are to be introduced.
Arrangements are in progress for exten-
sive advertising in the monthlies and
other periodicals. Altogether, Mr. Scrib-
ner has laid out for himself a big pro-
gram.
Wm.
R. Gratz & Co.
Tonk Preparations.
C. G. Conn's Plans.
Bodiesof beautifully engraved aluminum.
Sound-boards
. . . . Wonderful in
»
i_!
CATALOGUE FREE.
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ALUMINUM MUSICAL INST. CO., Mt. Yernon, N. Y.
M-r. Freeland, in charge of Hamilton S.
Gordon's musical merchandise department,
bespeaks for 1899 a big trade. "We did
an excellent business in the Fall," said he
to The Review recently, "and judging
from the reports of our traveling men and
correspondents, we are in for a busy time
in the Spring.
" And why not ? Considering the pains
we take to provide the instruments and
supplies dealers mostly need, it is but fair
to anticipate satisfactory returns. The
secret of our success is that our goods—
from the smallest to the largest—are right;
our prices are right, and our methods of
doing business are such as cause custom-
ers a minimum of trouble and to give
them a maximum of satisfaction."
Five traveling representatives of Wm.
Tonk & Bro. are now preparing for their
Big Call for Columbia Zithers.
usual tours in the interest of the Tonk
The customary lull in all branches of the
products. They will have exceptionally
trade
between the holidays and the middle
attractive samples and it is not difficult to
of
January
seems to make no perceptible
foresee the success of their mission.
difference in the call for the Phonoharp
Co.'s products. Mr. Pierce continues to
Rettberg & Lange.
receive orders for Columbia zithers in
Rettberg & Lange are starting in this large quantities. This is one of the surest
year with excellent prospects. By dint of indications of substantial merit.
hard, conscientious work and strict atten-
tion to business a strong list of patrons
The "Bay State" Wares.
has been built up. The originality dis-
The New Year's display of musical in-
played in the "Banjo-Mandolin" and other
struments at the John C. Haynes & Co.
useful novelties >shows that the firm are
warerooms in this city is very large, ex-
not mere machine workers.
ceptionally choice, and more attractive
They think as they work and put the
than ever. The business is evidently
best results of their deliberations into their
thriving under Mr. Hunt's management.
business. Shrewd traders never fail to
When The Review calls the manager is
appreciate and encourage honest effort
always "on deck" with a pleasant word
along progressive lines. Hence, to-day,
for every visitor and an evident desire
Rettberg & Lange stand well in the fore
to further the best interests of the firm he
in the arduous struggle for supremacy in
represents. This will be a big year for
their branch of the music industry.
the "Bay State" instruments.
An interesting place to visit at this time
is the Gratz main showrooms on East
Thirty-second street, near Broadway. The
array of violins, accordeons, concertinas,
mouth-harmonicas, brass and reed instru-
ments is one of the largest and most com-
plete in the city—if not in the United
Regina Music Box Co.
States. The exhibit of " Symphonion "
music boxes, occupying the center of the
Progress is reported this week at the
floor, is in itself worth a day's inspection. Regina warerooms. At the factory a full
force is busy replacing depleted stock and
preparing for an active spring trade. Tune
lists have been greatly supplemented, too,
bringing the supply of discs up to date.
The tunes include the very latest and best
classical and popular compositions.
of selected spruce. Tone, Beauty, Durability.
Gordon's Cheery Report.
"Our plans for 1899," said Mr. C. G.
Conn recently, when asked to state his
views concerning the outlook, "are all
made* The various details are being
worked *but with method and precision.
Whichever "~\Vay I turn in viewing the
probable outcome of the year with refer-
ence to our products and varied interests,
I feel satisfied that prosperity will be our
portion."
The Valve Does the Trick.
H. O. Mills, of Brewer, is at work on
an invention that will, when completed,
make it possible for anyone, whether a mu-
sician or not, to play either the piano or or-
gan by simply opening a valve. The attach-
ment by which Mr. Mills proposes to ac-
complish this will be worked by com-
pressed air.—Bangor (Me.) News.
A BAY STATE
MANDOLIN.
No. 1. Price, $12.50.—The body of this instrument,
made of rosewood and curly maple in eleven alternate stripes,
is bound with celluloid. The neck is of mahogany, the head
veneered with rosewood, and the fingerboard of ebony, inlaid
with pearl. The edges of the sound hole are beautifully
inlaid with colored woods. All metal parts are nickel-plated
brass. All wood parts are French polished. Other mandolins
from $3.00 to $75.00. Hay State Instruments made by
JOHN C. HAYNES & CO., Boston, Mass.