Music Trade Review

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THE MUSIC TRADE REVIEW
Vose Piano Co. in Chicago.
Increase Capital Stock.
Packard Factory Enlargement.
A BRANCH HOUSE WILL BE OPENED AT 248
WABASH AVE WILL CATER TO WHOLE-
SALE AND RETAIL TRADE AN IM-
PORTANT TRANSACTION.
[Special to The Review.]
THIS STEP NECESSARY OWING TO THE GREAT
DEMAND FOR PACKARD PIANOS WILL BE
COMPLETED IN SIX WEEKS WILL
HAVE A CAPACITY FOR TURNING
OUT THIRTY PIANOS A WEEK
BUSINESS REMARKABLY
ACTIVE.
The recent move of the Vose & Sons
Piano Co., of Boston, in establishing head-
quarters for their Western trade at 248 Wa-
bash Avenue, Chicago, is one entirely in
keeping with the development of this in-
stitution, and the increasing popularity of
the excellent products which they man-
ufacture. The establishment which they
will occupy has been leased for a term of
years. It is intended to remodel the build-
ing and have it handsomely decorated
throughout—to make it a fitting home for
the artistic Vose creations.
The increasing demand for the Vose
pianos throughout the great West has
necessitated this move, which has been for
some time in contemplation. The Vose
Co. fully realize the importance of Chicago
as a piano mart, particularly as a central
bureau for catering to the immense whole-
sale trade in the great territory between
Chicago and the Pacific Coast. Their
policy is to keep the Vose piano right in
the front rank not only in the East, where
it is now deservedly popular, but to make
it better known in every part of the nation,
East, West, North and South.
Judging from the high standard of the
pianos which the Vose Co. are producing
to-day, this will not be a difficult task.
Dealers handling these instruments con-
cede that for architectural attractiveness
and fine musical attributes they are leaders.
Of course the opening of a direct
branch house in Chicago means that the
Vose piano will not only be an important
factor in the wholesale trade of the West,
but will also play a leading role in the
retail field in that city. In due time the
name of the manager of the new branch
house as well as the date of the opening
will be announced.
New Music Stores.
Among the new music stores recently
opened are the following: James M.
Bosang, at Pulaski, Va. ; W. J. Bloughton,
Jr., at Inman, Kan.; H. W. Babcock, at
Portage, Wis. ; Chas. Saling, at Washing-
ton, la. ; Elias Lane, at Hazelton, Ind. ;
L. M. Simons, at Collier, Col. ; Geo. Hal-
leran, at Mitchell, S. D. ; E. B. Clay, at
Oklahoma City, Oklahoma; R. F. Taggart,
as Warrensburg, Mo. ; Emmet Compton,
at Norfolk, Neb. ; F. H. Beechin, at
Seneca, 111. : Benj. Guhser, at Rockport,
Mo. ; W. Shafenberg, at McKeesport, Pa. ;
Chas. Willard, at Olean, N. Y.
Big Kingsbury Shipment.
The daily papers of Portland, Oregon,
have commented at length on the receipt
of one shipment of 31 Kingsbury pianos
by the Wiley B. Allen Co. The railroad
authorities claim it was the largest car of
pianos, in their belief, that had ever left
Chicago.
Columbus, O., Oct. 24, 1898.
The Baldwin Piano Company of Cincin-
nati, have notified the Secretary of State
of an increase of capital from $50,000 to
$60,000. The Ellington Piano Company
of Cincinnati, have also made the same in-
crease of capital.
Underselling.
The merchant cheats himself who sells
goods without profit, and commits an eco-
nomic misdemeanor of wide possibilities
for harm. Only one legitimate basis for
competition exists, and that is merit. The
man who considers cheapness of more con-
sequence than quality, and a variable price
list more valuable than a reputation for
trustworthy methods, is wielding a two-
edged sword which will sooner or later cut
his own throat as well as that of his com-
petitor. Mere underselling is not compe-
tition, though it often parades as such, for
eventually it injures rather than stimulates
trade, because its practice is either a sacri-
fice of rightful profits—a loss which no
dealer can long sustain—or a fraud on the
public, which is disastrous to reputation.
More Space Secured.
Despatches from Paris regarding what
Commissioner General Peck has accom-
plished in the matter of securing additional
space for exhibits at the Paris Exposition
are very indefinite. The Herald, of this
city, however, states with some show of
authority, that Mr. Peck has obtained
twenty-two thousand square feet additional
space for exhibits. This added to the
space previously allotted by the French
Government affords manufacturers a fair
opportunity for furnishing Europe with
evidence of America's tremendous indus-
trial achievements.
The Hamilton Piano in England.
The Hamilton Organ Co. of Chicago,
who some time since added pianos to their
line of manufacture, are not only meeting
with a good call for these instruments in
this country, but abroad. Among recent
orders was one from London, Eng. Their
agents in that city have long handled the
Hamilton organs; they feel that the satis-
faction afforded their customers by these
products is certain to be duplicated by the
Hamilton pianos, hence the order. We
feel inclined to think they will not be dis-
appointed.
The Ft. Wayne Organ Co. are being
practically snowed under with orders for
Packard pianos from all parts of the coun-
try. This agreeable condition of things,
which prevails in both piano and organ
departments, has been so continuous and
without any appreciable present or pros-
pective change that they have been com-
pelled to extend their facilities. Plans were
recently prepared for an addition to their
present large factory and on Monday last
ground was broken for the erection of a
new structure, which, with their present
facilities will enable them to turn out over
thirty pianos a week. The new building
will be of brick, eighty-five feet long by
fifty feet wide, two stories high. The
contractor has arranged to have this
building out of hands in six weeks, and a
large force of men will work, night and
day if necessary, in order to fulfill this
promise.
Mr. A. S. Bond, the active head of the.;
Ft. Wayne Organ Co., feels quite elated*
over the business outlook. Speaking of
the new addition he said: " We had to do
something to supply our trade with Pack-
ard pianos. Orders are coming in from
enthusiastic dealers in such numbers as to
repay us for the efforts we have made to
produce a high grade instrument that will
not only maintain but accentuate the
reputation which the Packard products
have ever held."
We may remark that the demand for'
Packard organs is exceedingly brisk. Big
. shipments are being made daily to Western
dealers and also to foreign countries.
Evidently the Packard organs and pianos
are right "in i t " in this year of grace.
L. Avisus Piano Co.
There are few busier men in Chicago
now-a-daysthan L. Avisus, of the L. Avisus
Piano Co. The big volume of business
which is coming his way necessitates his
close personal attention both at factory
and office. It is this close attention to
every detail of the piano business which
has enabled Mr. Avisus and his company
to score such an excellent success. New
customers week after week is the record at
the Avisus headquarters.
Mehlin
Pianos
Factory, 461 to 467 West 40th St.,
New York,
'A Leader
among
Leaders."
Main Office and Warerooms :
27 Union Square.