Music Trade Review
Issue: 1897 Vol. 25 N. 25 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Bentographs.
UP-TO-DATE WOKK WHICH MAKES NAME AND
FORTUNE—A TALK ABOUT STENCILS.
That "Burnt in the Back" ad. of Geo.
P. Bent's, which means a ten years' guar-
antee to purchasers of the Crown piano,
has created quite some talk. Better than
that, the reasons on which Mr. Bent bases
his ability to give this guarantee have been
, considered as valid by dealers handling the
"Crown," because the claims made for this
instrument are based upon reasonable and
just grounds.
*
*
* *
"Crown" advertising in the magazines,
particularly the Christmas numbers, was
never more attractive and better gotten up
than this year. Take the cut herewith, for
example, surrounded by matter written in
Geo. P. Bent's
,
J
• *
v
best vein, and
^
- *
attractively dis-
>^- "'
played typographically, the eye is at
once attracted. Such effective advertising
not only increases the output of the
"Crown" pianos, but helps every dealer
handling that instrument. The name is
known far and wide to the public, and
when it is learned that the local dealer is
handling such a product, there is little
difficulty in making a sale.
*
#
*
*
Geo. P. Bent has some good ideas about
the stencil business. Talking recently of
some of its drawbacks, he said:
" It is a misfortune to the manufacturer
to have to make two grades of goods in one
factory.
" T h e higher grade suffers and men who
do poor work unwittingly influence the
others.
"Evil communications corrupt good—
pianos.
" A t the 'Crown' factory there is but
one quality—the very highest.
" There are no ' Seconds.'
" No second-grade material, no second-
grade help, no second-grade ideas.
" No stencils.
"On every piano, name of the maker—
' Bent,' the name of the piano—'Crown.'
" The personal reputation of the manu-
facturer is staked on every piano that is
made in the ' Crown ' factory.
" I t is the 'Crown' piano which gives
the power to imitate sixteen different
stringed instruments,such as a harp, zither,
etc., which enables you to produce beauti-
ful effects.
" All these charming effects can be had
in addition to the pure sweet tone of the
piano, and at no extra cost to the pur-
chaser."
The interment was in the family lot at
Walnut Grove Cemetery. As may be
imagined, the death was a great shock to
his friends and relatives, to whom The
Review extends condolences.
The "Kroeger" in Baltimore.
G.
FRED
KRANZ SECURES THE
BUSINESS BRISK.
AGENCY
The news this week at the Kroeger Co.
warerooms is interesting. The call for
"G. & K." instruments is large and steadily
Death of Howard White.
increasing. The G. Fred Kranz Co., the
Chickering and Vose representatives in
We regret to announce the death of
Baltimore, Md., will handle the Kroeger
Howard White of the Wilcox & White Co.,
Co.'s products, in addition to those just
Meriden, Conn., which occurred in Balti-
mentioned, giving to the Gildemeester &
more, Md., on the evening of Dec. 9th,
Kroeger and Kroeger pianos the promi-
after an illness of but a few days duration.
nence they deserve.
The cause of death was pneumonia.
The World, in a recent issue, said many
Mr. White left home the first of Decem- kind things about the Kroeger products.
ber on a business trip that was to embrace Among other remarks were the following:
Philadelphia, Baltimore and Washington. " The scale of the Kroeger is mathemati-
Before leaving he complained of a slight cally and scientifically correct, insuring
cold, but nothing serious was thought of absolute smoothness and evenness of tone.
it. Baltimore was reached a week or more The touch has an easy and free responsive-
ago. Mr. White wrote home that his cold ness and pliancy which is a surprise and
was somewhat worse, and that he had con- delight to the finest musicians. The tone
sulted a physician. A day later a tele- is rich, sweet, and of rare charm through-
gram was received stating that Mr. White out the entire scale."
was suffering from pneumonia, and his
In the factory, a big force continues at
wife and Mr. and Mrs. J. H. White left
work on " G. & K." grands and uprights.
for Baltimore. The ablest medical atten-
From out-of-town representatives it is
dance was called in, including a consulta-
learned that a number have been ordered
tion of physicians from the Johns Hopkins
as holiday presents. These are now be-
University, but the fatal end could not be
ing completed in specially designed cases
averted.
and will be shipped direct in time to reach
Howard White was born on September the persons for whom they are intended on
9, 1859. He was superintendent of the or before Christmas Eve.
Wilcox & White Organ Co. for many years,
and at the time of reorganization took
The Kingsbury Catalogue.
entire charge of the agencies, and spent
much of his time in traveling. He was The new catalogue of Kingsbury pianos
well known, highly respected and very made its appearance this week. It is ad-
popular with all who knew him. A widow, mirably compiled, well edited and contains
two children, aged fourteen and twelve, illustrations and descriptions of the two
his father H. K. White, two brothers, styles B and E. Some interesting details
James H. and E. H., and one sister, Mrs. appear concerning the manufacture of the
Donovan, survive him.
"Kingsbury" which every dealer should
The remains were conveyed to Meriden read. This catalogue, which is at once
on Saturday, and the funeral took place comprehensive, yet concise, reflects credit
from his former home, 29 Griswold street. on the Chicago Cottage Organ Co.
ESTEY
The King of Organs.
MUSICALLY AND ARCHI7 ECTURALL}
7hE ES1EY ORGANS HAVE
ALWAYS
BEEN KNOWN
7HE WORLD OVER
AS INSTRUMENTS
IN WHICH IS EM-
BODIED
THE
HIGHEST
DEGREE
OF EXCELLENCE
AlTAIN ABLE IN
THE ORGAN BUILDERS' ART.
WWW
Factories: BRATTLEBORO, VERflONT.
THE MUSIC TRADE REVIEW
Bentographs.
UP-TO-DATE WOKK WHICH MAKES NAME AND
FORTUNE—A TALK ABOUT STENCILS.
That "Burnt in the Back" ad. of Geo.
P. Bent's, which means a ten years' guar-
antee to purchasers of the Crown piano,
has created quite some talk. Better than
that, the reasons on which Mr. Bent bases
his ability to give this guarantee have been
, considered as valid by dealers handling the
"Crown," because the claims made for this
instrument are based upon reasonable and
just grounds.
*
*
* *
"Crown" advertising in the magazines,
particularly the Christmas numbers, was
never more attractive and better gotten up
than this year. Take the cut herewith, for
example, surrounded by matter written in
Geo. P. Bent's
,
J
• *
v
best vein, and
^
- *
attractively dis-
>^- "'
played typographically, the eye is at
once attracted. Such effective advertising
not only increases the output of the
"Crown" pianos, but helps every dealer
handling that instrument. The name is
known far and wide to the public, and
when it is learned that the local dealer is
handling such a product, there is little
difficulty in making a sale.
*
#
*
*
Geo. P. Bent has some good ideas about
the stencil business. Talking recently of
some of its drawbacks, he said:
" It is a misfortune to the manufacturer
to have to make two grades of goods in one
factory.
" T h e higher grade suffers and men who
do poor work unwittingly influence the
others.
"Evil communications corrupt good—
pianos.
" A t the 'Crown' factory there is but
one quality—the very highest.
" There are no ' Seconds.'
" No second-grade material, no second-
grade help, no second-grade ideas.
" No stencils.
"On every piano, name of the maker—
' Bent,' the name of the piano—'Crown.'
" The personal reputation of the manu-
facturer is staked on every piano that is
made in the ' Crown ' factory.
" I t is the 'Crown' piano which gives
the power to imitate sixteen different
stringed instruments,such as a harp, zither,
etc., which enables you to produce beauti-
ful effects.
" All these charming effects can be had
in addition to the pure sweet tone of the
piano, and at no extra cost to the pur-
chaser."
The interment was in the family lot at
Walnut Grove Cemetery. As may be
imagined, the death was a great shock to
his friends and relatives, to whom The
Review extends condolences.
The "Kroeger" in Baltimore.
G.
FRED
KRANZ SECURES THE
BUSINESS BRISK.
AGENCY
The news this week at the Kroeger Co.
warerooms is interesting. The call for
"G. & K." instruments is large and steadily
Death of Howard White.
increasing. The G. Fred Kranz Co., the
Chickering and Vose representatives in
We regret to announce the death of
Baltimore, Md., will handle the Kroeger
Howard White of the Wilcox & White Co.,
Co.'s products, in addition to those just
Meriden, Conn., which occurred in Balti-
mentioned, giving to the Gildemeester &
more, Md., on the evening of Dec. 9th,
Kroeger and Kroeger pianos the promi-
after an illness of but a few days duration.
nence they deserve.
The cause of death was pneumonia.
The World, in a recent issue, said many
Mr. White left home the first of Decem- kind things about the Kroeger products.
ber on a business trip that was to embrace Among other remarks were the following:
Philadelphia, Baltimore and Washington. " The scale of the Kroeger is mathemati-
Before leaving he complained of a slight cally and scientifically correct, insuring
cold, but nothing serious was thought of absolute smoothness and evenness of tone.
it. Baltimore was reached a week or more The touch has an easy and free responsive-
ago. Mr. White wrote home that his cold ness and pliancy which is a surprise and
was somewhat worse, and that he had con- delight to the finest musicians. The tone
sulted a physician. A day later a tele- is rich, sweet, and of rare charm through-
gram was received stating that Mr. White out the entire scale."
was suffering from pneumonia, and his
In the factory, a big force continues at
wife and Mr. and Mrs. J. H. White left
work on " G. & K." grands and uprights.
for Baltimore. The ablest medical atten-
From out-of-town representatives it is
dance was called in, including a consulta-
learned that a number have been ordered
tion of physicians from the Johns Hopkins
as holiday presents. These are now be-
University, but the fatal end could not be
ing completed in specially designed cases
averted.
and will be shipped direct in time to reach
Howard White was born on September the persons for whom they are intended on
9, 1859. He was superintendent of the or before Christmas Eve.
Wilcox & White Organ Co. for many years,
and at the time of reorganization took
The Kingsbury Catalogue.
entire charge of the agencies, and spent
much of his time in traveling. He was The new catalogue of Kingsbury pianos
well known, highly respected and very made its appearance this week. It is ad-
popular with all who knew him. A widow, mirably compiled, well edited and contains
two children, aged fourteen and twelve, illustrations and descriptions of the two
his father H. K. White, two brothers, styles B and E. Some interesting details
James H. and E. H., and one sister, Mrs. appear concerning the manufacture of the
Donovan, survive him.
"Kingsbury" which every dealer should
The remains were conveyed to Meriden read. This catalogue, which is at once
on Saturday, and the funeral took place comprehensive, yet concise, reflects credit
from his former home, 29 Griswold street. on the Chicago Cottage Organ Co.
ESTEY
The King of Organs.
MUSICALLY AND ARCHI7 ECTURALL}
7hE ES1EY ORGANS HAVE
ALWAYS
BEEN KNOWN
7HE WORLD OVER
AS INSTRUMENTS
IN WHICH IS EM-
BODIED
THE
HIGHEST
DEGREE
OF EXCELLENCE
AlTAIN ABLE IN
THE ORGAN BUILDERS' ART.
WWW
Factories: BRATTLEBORO, VERflONT.
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