Music Trade Review

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THE MUSIC TRADE REVIEW
Lehr Products in Demand.
The Wanamakerian Plan.
Easton, Pa., is a busy place to visit these
days. And when speaking of Easton, Pa., of
course we mean the factory of H. Lehr & Co.
in that city. There is an active demand
for their famous seven-octave organs, and
they are also building" up a nice trade with
the Lehr piano. The members of the Lehr
Co. are believers in giving solid value for
every dollar received, and the Lehr organ
and Lehr piano are honest instruments,
well made and fully worthy of an augmen-
tation of that support which is now vouch-
safed so largely.
In a forceful talk recently on the busi-
ness situation, John Wanamaker, the mer-
chant prince, incidentally gave a key to the
secret of his wonderful success. In these
days when most business men are casting
about for a good, solid way of augmenting
trade his "pointers" ought to be worth
something. Says Mr. Wanamaker:
"I never in my life used such a thing as
a poster or circular. My plan for twenty
years has been to buy so much space in a
paper and fill it up as I wanted. I would
not give an advertisement in a paper of
500 circulation for 5,000 circulars. I deal
directly with the publisher. I say to him:
'How long will you let me run a column or
half column of matter through your paper
for $100 or $500, as the case may be?' I
let him do the figuring, and if I think he is
not trying to take any more than his share
I give him the copy. I lay aside the profits
on a particular line of goods for advertis-
ing purposes. At first I laid aside $3,000;
last year I laid aside and spent $40,000. I
have done better this year and shall in-
crease that sum as the profits warrant it. I
owe my success to newspapers."
The Wanamakerian plan is not a bad one
to follow.
Big Shipments of " Q. & K."
Advices from the East and West as to the
progress of the Gildemeester & Kroeger
pianos are highly favorable. When The
Review called at the warerooms on Wed-
nesday, a shipment of eight had just been
made to complete an Eastern order of re-
cent date. In the factory, a number are
now in hand for shipment, as soon as ready,
to a Western house from which a letter of
congratulation was received a few days
ago.
QUITE ENGLISH. YOU K)10W!
BUT
IN
IT REACHES EVERY
MUSIC
E U R O P E AND G R E A T E R
DEALER
BRITAIN
....
-•>* M U S I C *<•—
IS THE LEADING ENGLISH TRADE PAPER
PROPRIETORS, PRINTERS AND PUBLISHERS :
POLSUE & ALFIERI, Lim.
186 WARDOUR ST., W.. LONDON
EMERSON
PIANOS
The Miller Organ Co.'s
UNBROKEN
RECORD OF ACTIVITY — A
SHOWING.
FINE
From time to time we have referred to
the activity of the Miller Organ Co., Le-
banon, Pa., and the appreciation in which
their products are held not only in all parts
of this country, but in Europe. It is a
pleasure to give an excerpt from their home
paper, the Lebanon Daily Times of Novem-
ber 12, which refers to their unique record
as among the few concerns whose plant has
been kept busy during the years of depres-
sion now happily past. It says:
"Here at home in the darkest hours of
trial that hung over our industrial estab-
lishments there was at least one that never
discharged an employee because there was
no work, and that one is not by long odds
the least among our manufactories. We
very much doubt whether the entire coun-
try can produce a parallel case to this, and
at best they must be rare. "We refer to the
Miller Organ Co., which in all thisseason of
prolonged business depression has not re-
duced its working force by a single man,
but kept them all busily employed at the
usual wages. Lebanon can well be proud
of such an establishment not simply be-
cause it shows such an unbroken record
of activity to its full capacity, but for the
further reason that through its business
the name of Lebanon has been carried to
the remote ends of the earth. Their trade
is
not confined to this continent alone, but
John Christman, 19 East Fourteenth
their high-class organs have an established
street, is preparing a number of new de- reputation among the older names in the
signs which he will have on exhibition markets of the world. Such an instance
within the next couple of weeks; one in of uninterrupted success in these trying
particular with swell sides and very pretty times is well worth a reference above the
ordinary by way of well-merited praise to
panels is destined to make quite a hit.
themselves as well as needed stimulation to
others, who may contemplate going into
some manufacturing business.
Finest Tone,
Hartford Diamond Polish.
Best Work
The piano dealer, also manufacturer, can
safely use the 1 Diamond Hard Oil Polish,
and Material. after reading testimonials from such parties
as the Wilcox & White Organ Co., who
OVER 65,000 NOW IN USE.
have used it for years; G. L. Wild & Bros.,
pianos and organs, Washington, D. C.;
Illustrated Catalogue upon application,
Taber Organ Co., Worcester, Mass., who
say "we find nothing equal to Diamond
Polish;" Chas. F. Felt, Lynn, Mass., who
NEW YORK,
BOSTON,
CHICAGO,
have
used it eight years, and say "it is far
218
Wabash
Avenue.
116 Boylston Street.
92 Fifth Avenue.
.superior
to all others; " E. A. Collins, Al-
Factories: BOSTON, MASS.
bion, Pa., say "it is the only polish I ever
used that works satisfactory on pianos and
WORLD
organs.'' We have hundreds of such testi-
RENOWNED
PIANO » ORTE
monials from all over the country. Write
ACTION
to the Hartford Diamond Polish Co., Hart-
ford, Conn., for sample, enclose thirty-five
cents in stamps.
AUG. PALLE, SOLE AGENT FOR UNITED STATES AND CANADA
The Marion, Ind., Chronicle states that
T. M. Vaughn has purchased the business
NEW YORK FACTORY
PARIS FACTORY
of the Kimball Piano Co. in that city, and
88 Lincoln Avenue
16 Rue de l'Evangile
will conduct it himself.
EMERSON PIANO CO., Manufacturers,
The
Seh wander..
HERRBURGER & CO.
Highest Grade Pianofortes
(WREST-PIN AND STRINOER SYSTEMS.)
LISZT, CHURCH, CHAPEL and PARLOR
ORGANS.