Music Trade Review
Issue: 1897 Vol. 25 N. 18 - Page 10
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THE MUSIC TRADE REVIEW
I 2
Albert T. Strauch Returns.
A Clever Vose Brochure,
FOUND BUSY FACTORIES EVERYWHERE—HIGH
PRICED SUPPLIES IN DEMAND .
The Vose Piano Co. of Boston have
worthily won no little distinction for their
originality in the matter of advertising
with results that are abundantly satisfac-
tory and profitable.
Their most recent production in this
field, which has just come to hand, is a
beautifully printed and cleverly conceived
brochure which is not only an especially
fine example of the typographers' art, but
from a literary standpoint is an admir-
able example of good English and good
reading. It is an eloquent plea for the
piano—more particularly for the Vose
piano.
The booklet, which comprises in all
sixteen pages, is printed in two colors
on cream tinted calendered paper with
suitable side margins, enclosed in an
uniquely designed cover in a delicate shade
of green.
We have no hesitation in characterizing
this as one of the most effective as well as
neatest brochures pertaining to any branch
of the music trade which has been sent out
for a great many years. It is a credit to
the house of Vose.
Albert T. Strauch, of Strauch Bros.,
returned the early days of the week from
a three weeks' business tour of the West.
In the course of an informal chat with The
Review on Wednesday he reported busy
factories wherever he visited, more par-
ticularly with the makers of high priced
pianos.
This is best demonstrated by the large
volume of orders which Mr. Strauch
secured, sufficient to not only keep their
immense factory working with full force,
full time, but additional help has been
rendered necessary in order to fill orders
with promptitude.
Mr. Strauch expressed himself as ex-
ceedingly well pleased with the business
outlook. "One thing worthy of note, and
it is important and cheering," said Mr.
Strauch, " is that we are not experiencing
a big business boom, but a steady upbuild-
ing and betterment in trade week after
week. This is a healthy condition of things
upon which a great prosperity can well be
based."
When asked how general business, in his
opinion, compared with '92 Mr. Strauch
said, " I t would be wrong to make com-
parisons with '92 at the present time. The
manufacturing world is just getting on its
feet, so to speak. The high prices which
agriculturalists have received for their
crops and the wages which mechanics are
now earning through steady employment
in factories throughout the country will
hardly flow, that is to a large extent, into
business channels, at least music trade
channels, before next year. The business
impetus now on will continue developing,
however, until it culminates in the days of
'92 being duplicated in the fall of '98."
The opinions of Mr. Strauch regarding
the demand for high grade pianosare in line
with previous utterances of The Review on
this subject also based on experiences
gained from personal observation on the
road. The most convincing evidence bear-
ing on the subject is the big demand for
Strauch actions these days. The people
are demanding better wares, they are pay-
ing for them, and it is to the interest of
the dealers to handle them. With the
demand for high grade pianos comes the
demand for high grade supplies and there
you are. Good times are here with a
great big G and better times are surely
coming with still a larger B. No mistake
about it.
C. G. Conn, the celebrated band-instru-
ment manufacturer, has conceived a novel
little puzzle, which is being given out at
the warerooms, 23 East Fourteenth street.
When you solve the puzzle you see the
point, and understand why all good musi-
cians play the "Wonder" instruments as
well as why Mr. Conn should be patronized
in all that pertains to band and concomitant
supplies.
Smith & Nixon Robbed.
[Special to The Review.]
Louisville, Ky., Oct. 26, J897.
Safe blowers cracked the safe in the pi-
ano store of the Smith & Nixon Co., 622
Fourth street, Saturday morning and stole
$50.15 in money and jewelry worth $700.
The work was done by burglars acquainted
with safe blowing.
The safe was on the ground floor of the
store. Entrance was gained by boring a
panel out of the back door. Then the safe
was tackled. The safe contained three
gold watches, worth $300; a handsome gold
neck chain, worth $100; a diamond pin,
worth $50, and a diamond ring valued at
$150.
A gold medal awarded to Mrs.
Ethel C. Smith by a well-known college of
music was stolen, and also a tin box full of
rare old coins. Checks to the amount of
$114 were scattered about on the floor.
When the burglars left they failed to take
with them the brace and bit with which
they had bored into the house. The detec-
tives were notified of the robbery, and are
at work on the case.
Strich & Zeidler Pianos.
WHAT A DEALER THINKS OF THEM AND HIS
REASONS FOR HANDLING THEM.
Out-of-town piano dealers are at present
fairly plentiful in New York. They are usu-
ally loath to express opinions of the various
products, for publication, whether the
name is withheld or not. Occasionally,
one is found who does not hesitate to talk
freely. The Review, always on the alert,
recently noted thisopinion of the " S. & Z."
pianos: " I have always had the greatest
confidence in the Strich & Zeidler pianos
and have never found it to be misplaced.
'• Shortly after the firm was established, I
undertook to make some investigations,
with a view to doing business. I found
that Mr. Strich and Mr. Zeidler are
both practical pianomakers of many
years experience at the bench in all
branches of the art, and that his experi-
ence had been gained under the most fa-
vorable conditions in the workshops of the
best makers. I ascertained also that they
personally supervise and direct the work,
exercising good judgment in the selection
of their workmen.
"During my inquiries, I learned that
their materials and supplies are the best
that money can buy, and in every other
respect I found their aims and attitude
highly creditable. From all this I rea-
soned that they were desirable people to
represent. As events have turned out my
judgment proved to be entirely correct."
Chickering & Sons are at present at
work on a number of new styles, one in
particular, style C, which will be ready in
a few weeks, is going to be in great de-
mand or we are greatly mistaken. It is a
gem of the piano makers' art in every re-
spect.
ESTEY
The King of Organs."
MUSICALLY AND ARCHITECTURAL!* Y
THE ES2EY ORGANS HAVE
ALWAYS
BEEN KNOWN THE WORLD OVER
AS INSTRUMENTS IN WHICH IS EM-
BODIED
THE
\HIGHEST
DEGREE
OF EXCELLENCE
ATTAINABLE
IN
THE ORGAN BUILDERS' ART. WWW
Factories: BRATTLEBORO, VERMONT.
THE MUSIC TRADE REVIEW
I 2
Albert T. Strauch Returns.
A Clever Vose Brochure,
FOUND BUSY FACTORIES EVERYWHERE—HIGH
PRICED SUPPLIES IN DEMAND .
The Vose Piano Co. of Boston have
worthily won no little distinction for their
originality in the matter of advertising
with results that are abundantly satisfac-
tory and profitable.
Their most recent production in this
field, which has just come to hand, is a
beautifully printed and cleverly conceived
brochure which is not only an especially
fine example of the typographers' art, but
from a literary standpoint is an admir-
able example of good English and good
reading. It is an eloquent plea for the
piano—more particularly for the Vose
piano.
The booklet, which comprises in all
sixteen pages, is printed in two colors
on cream tinted calendered paper with
suitable side margins, enclosed in an
uniquely designed cover in a delicate shade
of green.
We have no hesitation in characterizing
this as one of the most effective as well as
neatest brochures pertaining to any branch
of the music trade which has been sent out
for a great many years. It is a credit to
the house of Vose.
Albert T. Strauch, of Strauch Bros.,
returned the early days of the week from
a three weeks' business tour of the West.
In the course of an informal chat with The
Review on Wednesday he reported busy
factories wherever he visited, more par-
ticularly with the makers of high priced
pianos.
This is best demonstrated by the large
volume of orders which Mr. Strauch
secured, sufficient to not only keep their
immense factory working with full force,
full time, but additional help has been
rendered necessary in order to fill orders
with promptitude.
Mr. Strauch expressed himself as ex-
ceedingly well pleased with the business
outlook. "One thing worthy of note, and
it is important and cheering," said Mr.
Strauch, " is that we are not experiencing
a big business boom, but a steady upbuild-
ing and betterment in trade week after
week. This is a healthy condition of things
upon which a great prosperity can well be
based."
When asked how general business, in his
opinion, compared with '92 Mr. Strauch
said, " I t would be wrong to make com-
parisons with '92 at the present time. The
manufacturing world is just getting on its
feet, so to speak. The high prices which
agriculturalists have received for their
crops and the wages which mechanics are
now earning through steady employment
in factories throughout the country will
hardly flow, that is to a large extent, into
business channels, at least music trade
channels, before next year. The business
impetus now on will continue developing,
however, until it culminates in the days of
'92 being duplicated in the fall of '98."
The opinions of Mr. Strauch regarding
the demand for high grade pianosare in line
with previous utterances of The Review on
this subject also based on experiences
gained from personal observation on the
road. The most convincing evidence bear-
ing on the subject is the big demand for
Strauch actions these days. The people
are demanding better wares, they are pay-
ing for them, and it is to the interest of
the dealers to handle them. With the
demand for high grade pianos comes the
demand for high grade supplies and there
you are. Good times are here with a
great big G and better times are surely
coming with still a larger B. No mistake
about it.
C. G. Conn, the celebrated band-instru-
ment manufacturer, has conceived a novel
little puzzle, which is being given out at
the warerooms, 23 East Fourteenth street.
When you solve the puzzle you see the
point, and understand why all good musi-
cians play the "Wonder" instruments as
well as why Mr. Conn should be patronized
in all that pertains to band and concomitant
supplies.
Smith & Nixon Robbed.
[Special to The Review.]
Louisville, Ky., Oct. 26, J897.
Safe blowers cracked the safe in the pi-
ano store of the Smith & Nixon Co., 622
Fourth street, Saturday morning and stole
$50.15 in money and jewelry worth $700.
The work was done by burglars acquainted
with safe blowing.
The safe was on the ground floor of the
store. Entrance was gained by boring a
panel out of the back door. Then the safe
was tackled. The safe contained three
gold watches, worth $300; a handsome gold
neck chain, worth $100; a diamond pin,
worth $50, and a diamond ring valued at
$150.
A gold medal awarded to Mrs.
Ethel C. Smith by a well-known college of
music was stolen, and also a tin box full of
rare old coins. Checks to the amount of
$114 were scattered about on the floor.
When the burglars left they failed to take
with them the brace and bit with which
they had bored into the house. The detec-
tives were notified of the robbery, and are
at work on the case.
Strich & Zeidler Pianos.
WHAT A DEALER THINKS OF THEM AND HIS
REASONS FOR HANDLING THEM.
Out-of-town piano dealers are at present
fairly plentiful in New York. They are usu-
ally loath to express opinions of the various
products, for publication, whether the
name is withheld or not. Occasionally,
one is found who does not hesitate to talk
freely. The Review, always on the alert,
recently noted thisopinion of the " S. & Z."
pianos: " I have always had the greatest
confidence in the Strich & Zeidler pianos
and have never found it to be misplaced.
'• Shortly after the firm was established, I
undertook to make some investigations,
with a view to doing business. I found
that Mr. Strich and Mr. Zeidler are
both practical pianomakers of many
years experience at the bench in all
branches of the art, and that his experi-
ence had been gained under the most fa-
vorable conditions in the workshops of the
best makers. I ascertained also that they
personally supervise and direct the work,
exercising good judgment in the selection
of their workmen.
"During my inquiries, I learned that
their materials and supplies are the best
that money can buy, and in every other
respect I found their aims and attitude
highly creditable. From all this I rea-
soned that they were desirable people to
represent. As events have turned out my
judgment proved to be entirely correct."
Chickering & Sons are at present at
work on a number of new styles, one in
particular, style C, which will be ready in
a few weeks, is going to be in great de-
mand or we are greatly mistaken. It is a
gem of the piano makers' art in every re-
spect.
ESTEY
The King of Organs."
MUSICALLY AND ARCHITECTURAL!* Y
THE ES2EY ORGANS HAVE
ALWAYS
BEEN KNOWN THE WORLD OVER
AS INSTRUMENTS IN WHICH IS EM-
BODIED
THE
\HIGHEST
DEGREE
OF EXCELLENCE
ATTAINABLE
IN
THE ORGAN BUILDERS' ART. WWW
Factories: BRATTLEBORO, VERMONT.
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