Music Trade Review

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THE MUSIC TRADE REVIEW
The Chickering "Special" in the
Touraine.
A
SUPER!! SPECIMEN OF MODERN
ART IN
PIANO BUILDING
ILLUSTRATIONS FUR-
NISH AN IDEA OF ITS BEAUTY.
The Edna Co. Reorganize.
A Strich & Zeidler Triumph.
NEW OFFICERS AND PERHAPS NEW CAPITAL EX-
ANOTHER NEW SCALE WHEREBY THE TONE OF
THE GRAND IS DUPLICATED IN THE
S. & Z. PIANO
CONGRATULATIONS
TO P. M. ZEIDLER.
PECTED TO BOOM THINGS.
[Special to The Review.]
Monroeville, O., Oct. 5, 1897.
Paul M. Zeidler has scored another tri-
No better proof of the wonderful growth,
An important meeting of the stockhold-
umph.
When it was announced, only a few
the evolution of artistic ideas among the ers of the Edna Piano & Organ Co. was
months
ago,that
a new scale had been made
American people is needed than the de- held last Monday in this city resulting
and
adopted
for
the
Strich & Zeidler pro-
mand for and the encouraging attention in a reorganization of the concern. Presi-
ducts,
many
experts,
after making the se-
given by our manufacturers to the matter dent John A. Baldwin tendered his resig-
verest
possible
tests,
declared
that nothing
of piano decoration. Not very long ago it nation and was succeeded by M. C.
further
in
the
way
of
improvement
need be
was customary to send to foreign shores Price, to whom he transferred his entire
sought
after.
A
perfeot
scale
for
uprights
for instruments when special artistic de- interests in the company. The additional
signs were needed. This is no longer the officers elected were: Vice-president, had been attained, they affirmed, placing
case, and our wealthy people who desire to Thomas W. Latham; secretary and treasu- the already good name of the S. & Z. pianos
live in an environment indicative of a real rer, Harry E. Koontz; manager, M. C. several notches higher in the keen compe-
and abiding art appreciation have only to Price. The foregoing with A. L. Lane, tition of manufacturers for absolute in-
express their wishes and the commission H. Zipfel, Wm. Hess and Geo. S. Powderly vincibility—raising them, in fact, to a
level with the best in the market.
can be executed here with the greatest of constitute the board of directors.
The surprise of The Review can be
success.
As is generally known the Edna com-
imagined
when during a talk with the
When the managers of that palatial Bos- pany have not, owing to the hard times,
head
of
the
firm and Robert Widenmann,
ton hostelry, the 'Touraine, planned out been active factors in the trade field for
who
may
well
be considered as one of its
the necessary artistic furnishings so that the past two years. The new president,
most
aggressive
members, the announce-
this hotel would be not only the finest in M. C. Price, is not prepared to say just
ment
was
made
on Wednesday that an-
the City of Culture, but one of the finest in when work will be resumed actively. He,
other
new
scale
had
been perfected. The
the United States; a requisite essential however, is going to take off his coat and
highest
ambition,
probably, of every
was a specially designed piano which boom the business from now on, and as he
progressive
firm
of
piano
manufacturers,
would be in entire harmony with the sur- possesses a reputation as a "hustler," good
aside
from
the
praiseworthy
general desire
roundings.
results will surely follow. It is rumored
to
produce
faultless
instruments,
is to
The choice of supplying this special in- that new stockholders will be taken in
secure
for
their
uprights
a
scale
giving
strument fell to Chickering & Sons, and and the capital enlarged.
effects equivalent to those usually ex-
how splendidly they have executed their
pected from grands alone.
task is best evident from the exact repro-
After nearly three years of study and
duction from photographs of the original Dealers, Know Your Customers.
patient
experiments, Mr. Zeidler finds
grand which appears on another page in
Overbuying
is
said
to
be
more
often
the
himself
able
to apply, with altogether ad-
this paper.
result
of
a
lack
of
information
concerning
mirable
results,
the principles of the grand
This superb special instrument, which is
the
actual
and
prospective
conditions
in
a
to
the
upright.
The new scale, to be used
located in the main parlor of the hotel, is
dealer's
trade
territory
than
all
other
henceforth
in
the
S. & Z. style H, was
constantly commanding admiration and
causes.
If
this
be
true
it
would
seem
that
tested
satisfactorily
in the presence of The
praise from the wealthy patrons of the
dealers
could
easily
avoid
the
evil
of
over-
Review
on
Wednesday.
Although the
Touraine—in fact compliments have been
stocking by becoming thoroughly acquaint- hammer felts were as yet "in the rough,"
showered on the makers.
It is unnecessary to go into details as to ed and keeping in close touch with their and the whole action in the first stages of
the architectural beauty of this instrument, patrons, as well as lending an ear to relia- adjustment, ample demonstration was af-
or dwell on its superb tone. The former ble-reports of their good or ill fortune. forded of the advance made by the use of
He deserves the
is evident from the illustration; the latter He is a poor dealer who must depend upon Mr. Zeidler's idea.
is too well known to our readers to need the statements of disinterested persons for trade's hearty congratulations.
information concerning patrons whose
special eulogy.
Such instruments as that placed in the financial conditions he should himself
The Popular Miller Organ.
Touraine by Chickering & Sons, and the know; and yet we hear, through traveling
If any proofs were needed as to the re-
others which will shortly follow to com- men and collectors for wholesalers, of
plete the musical equipment of that dealers who did not know by sight custom- crudescence in popularity of the reed or-
hotel, as well 'as the artistic Chickering ers on whom they had lost large sums. It gan, it is only necessary to visit the Miller
grands shortly to be placed in the Astoria seems unlikely that many dealers would Organ Co.'s busy factory at Lebanon, Pa.,
in this city, are a distinct credit to their extend lines of credit to farmers on the to be convinced, 'as well as the fact that
makers and to our art industry; they de- mere hearsay that such men would pay, their products are in active demand. And
monstrate unequivocally what remarkable still it is not uncommon to hear that such this is as it should be, for the Miller organ
in de-
progress we have made in the modern art credits constitute a portion of the assets is a creditable instrument, tasteful
of a dealer come to grief. It should be the sign and satisfactory in build r and tonal
in piano building.
first and most important business of every quality—it fully merits the support and
dealer to know personally every man to appreciation of the trade.
In the Right Direction.
whom he grants credit, and the closest
The Miller Organ Co.'s line of styles is
It has been remarked frequently of late scrutiny of county records should be varied and attractive, and well worthyjthe
in The Review that the " G. & K." instru- another self-imposed and religiously investigation of dealers desiring to handle
Frequent trips through the an instrument that will augment their busi-
ments are moving in the right direction. obeyed duty.
1
territory
in
which
a dealer's customers ness and afford entire satisfaction to the
That's the way they were moving on Wed-
have
their
homes
and
where they win or purchaser.
nesday—from the factory to the freight
lose
by
the
efforts
they
put forth f will al-
depot close by, and if out-of-town dealers
The Lyon & Healy Band Herald which
keep dropping in and leaving orders for six ways yield good returns. The dealer who
and eight at a time, as they 'have been knows from careful investigation the ac- has just come to hand contains a number
doing during the last two weeks, the mem- tual condition of the people on whose of interesting articles as well as "The
bers of the firm will be justified in issuing patronage his business depends nearly ^Eolian Hall March," by Jos. Geren, which
always succeeds.
is published for full military band.
souvenirs.