Music Trade Review

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THE MUSIC TRADE REVIEW
The "Everett" in New York.
THE NEW BUILDING 141 TO I 43 FIFTH AVENUF. OPEN FOR BUSINESS THIS WEEK
A FINE DISPLAY
OF PIANOS—SOMETHING OF THE PERSONALITIES WHO WILL MAKE THE "EVERETT"
KNOWN TO METROPOLITAN MUSIC LOVERS
AN EPOCH IN MUSIC
TRADE HISTORY.
Unostentatiously and in a manner be-
coming- one of the great institutions of the
music trade of this country, the John
Church Co. made their entree this week
as a factor in the retail trade of Greater
New York.
There were no pyrotechnics, no cannon-
ading, no big splurge—nothing of the kind
in evidence—just good solid hustling on
the part of Mr. A. M. Wright and his val-
ued aides to get things into shape. And
A. M. WRIGHT.
this has been going on all the week with
the result that the main floor now presents
an imposing and attractive appearance.
Between fifty and sixty uprights are in
place, made up of the latest styles of Ever-
ett and Harvard pianos. A number of the
former are also equipped with ihe now
famous plectraphone attachment.
We had the pleasure of examining, a few
days ago, some of the several styles of
Everett pianos on exhibition; they afford
indisputable evidence of the advanced
place which this instrument holds whether
as to modern and attractive case building,
tonal volume and quality, or perfect finish
in all its parts. This we think will be ad-
mitted at once after a visit to the Everett
warerooms. A number of special style in-
struments are also to be seen which are not
catalogued. They are made in fancy
woods and contain many individual feat-
ures of architecture which cannot fail to
merit the appreciation of connoisseurs.
There are no Everett grands in place as
yet, but several are expected within the
next ten days.
The general offices of the company are
.located on the main wareroom floor, where
Mr. A. M. Wright, the general manager,
will "hold court." The office and ware-
room furnishings—in fact the general wood
work right through the building- are in
oak. When the rugs and other "essen-
tials" are in place, the future home of the
Everett piano will be one of the handsom-
est and cosiest inthe city.
On the second floor of the Everett Build-
ing is located the music publishing and
small goods business of the John Church
Co.' which up to a recent date was carried
on at 13 East Sixteenth street. This de-
partment will, as heretofore, be in charge
of Mr. A. F. Adams. The stock will be a
brand new one in every respect; the fire, a
few weeks ago at their old quarters, having
badly damaged everything en hand. Mr.
Adams is making heroic efforts to get his
new department into working order and
this will be possible within the next week.
As can be seen from the illustration
herewith the new Everett Building is one
of the prominent structures of aristocratic
Fifth avenue. It is ten stories high, 50X
100 feet, and has been specially designed
and arranged under the supervision of Mr.
Wright. It possesses all the modern equip-
ments in the way of electric lights, passen-
ger and freight elevators, etc.
The Eastern interests of the John Church
Co. will in future be directed exclusively
from this point. This of course includes
the wholesale and retail distribution of the
Everett and Harvard pianos from the
Boston factories, and other musical wares
and publications of which the John Church
Co. of Cincinnati are factors.
The entire business will be under the
general management of Mr. A. M. Wright,
who is unquestionably one of the forceful
and leading piano men of the day. He
possesses all the attributes which entitle
a man to succeed. He is thoroughly ex-
perienced both in the practical and com-
mercial departments of. the business. He
is energetic, enthusiastic, withal wisely
conservative. He is a man of charming
personality,dignified,unobtrusive; a man ot
few words, but a man whose word you can
bank on every time. Mr. Wright thorough-
ly understands the constituency to which
he is about to cater, and his aim will be to
elevate the general tone of the business.
Indeed we know of few men so admirably
fitted both by training and special talents
to advance the interests of the great insti-
tution with which he is now connected.
Of Mr. Emile Levy, the chief retail sales-
man, of Mr. Geo. J. Dowling, who will
represent the wholesale interests on the
road, of Mr. H. A. Moodie, who is asso-
ciated with Mr. Wright in a confidential
way, and of Mr. Adams, who is in charge
of the music publishing department, little
need be said. They have aheady won a
reputation as men of undoubted ability and
worth in their different spheres of activity
and they are in thorough accord with Mr.
Wright in his work.
It cannot be overlooked that the opening
of the Everett Building marks an epoch in
music trade history. It is the first time on
record that a Western corporation has in
vaded the Metropolis on such an extensive
scale. It also emphasizes the remarkable
progress which the " E v e r e t t " piano has
made among the accredited instruments of
modern makes. Through the progressive
policy of its manufacturers its name and
characteristics are familiar wherever music
is known throughout our broad land. That
EVERETT BUILDING.
metropolitan music lovers will become bet-
ter acquainted with the " Everett " before
the year is out is a prediction certainly
safe to make.
Incorporated.
Rocholl & Co., of New York, was in-
corporated Saturday last, to buy and sell
musical instruments; capital, $10,000.
Directors—M. T. J. Rocholl, P. S. Hortz,
Philadelphia; John Evans, Brooklyn; A.
J. Newby, New York.