Music Trade Review

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THE MUSIC TRADE REVIEW
Schomacker Success.
WHAT THIS FAMOUS CONCERN HAVE ACCOM-
PLISHED
ENORMOUS DISTRIBUTION OF
WAGES OVER $ 1 0 0 , 0 0 0 EXPENDED
IN GOLD PLATING FOR STRINGS
ALONE—COL. GRAY PROPO-
SES TO BUILD A GRAND
WHICH SHALL BE
SOLD AT A
MODERATE
PRICE.
Over a half century has passed since the
Schomacker Piano Co. of Philadelphia was
first established.
A half century of industrial growth
means much in America, and for the Scho-
macker Piano Co. it has meant a period of
over five decades of steady advance—of the
achievement of higher ideals—of the attain-
ment of a reputation which is continent
wide, and of an unique position in the art
industry of America.
It is interesting to note some items in
the history of this famous house. While
the company have been acumulators, they
have been magnificent distributors as well.
Through their mediumship millions of dol-
lars have been distributed to workmen
alone. What an item of labor! Think of
the many homes in Philadelphia and vicin-
ity which have been built by the fact that
their owners to-day have found steady and
remunerative employment in the Schomac-
ker factory. The finished product of the
factory is sold for an amount which ex-
ceeds many millions of dollars. Truly
fabulous.
Another fact which is unique in the his-
tory of the Schomacker Piano Co. is the
fact that since they began to use in the
manufacture of the Schomacker pianos the
famous gold strings, over $100,000 have
been expended for gold alone in the plating
of the strings. Think of this immense sum
of yellow metal being used for plating
piano strings!
Can it be wondered at when we consider
this princely figure, that the gold string
pianos have become so famous? We have
it from no less an authority than Col. Har-
ry W. Gray, president of the company, that
the amount paid for metal alone exceeds the
$100,000 mark.
practically prohibitory except to the few.
The Strich & Zeidler.
He proposes now to place upon the market
a Schomacker grand which shall have the WHAT IS THOUGHT OF THESE INSTRUMENTS 1!Y
EMINENT AUTHORITIES.
artistic qualities for which the Schomacker
piano is famous and shall be sold at a price
Active preparations for the completion
no greater than is asked for a superior up- of a lot of recent orders for prompt ship-
right piano.
ment are in progress at the Strich & Zeid-
The New flason & Hamlin
Warerooms.
ler factory. The firm's new style H,
one of their most elegant upright grand
instruments, is largely in demand. It con-
tains three allegorical bas-relief panels,
which greatly enhance the beauty and ap-
pearance of the piano. In a recent letter
from Findlay, Ohio, the Strich & Zeidler
representative makes the following general
remarks at the end of a business letter:
"Prof. Bacon says your pianos are
'away up' and he considers style 'H' one
of the best he ever heard.
"Prof. Chas. Heintz says they are ab-
solutely in the front rank and thinks the
tone-quality superb.
"Prof. Leon Wineland in aletter of intro-
duction to a friend of his made this state-
ment:— 'Mr.
. You may depend on
getting one of the best pianos I ever heard
if you buy a Strich & Zeidler from Mi.
Heusner. I had the pleasure of using one
of them for my orchestra work and think
the tone is magnificent and of a quality
never heard in any other piano!'
"Prof, and Mrs. Telly have tried them and
say they are fine. About forty of our best
singers all unite in praising your pianos."
The Mason & Hamlin Co. were com-
pelled to make a hurried removal on Sat-
urday last from their old quarters at
136 Fifth avenue to the St. Ann Building,
which is just around the corner at 3-5 West
Eighteenth street, back of Chickering Hall.
The change was compulsory owing to the
condition of the building, which, it ap-
pears, settled six inches in the north wall.
The Building Department at once ordered
the company to vacate, and gave them
mighty little time to make up their minds.
Fortunately, the Mason & Hamlin Co.
found very suitable and convenient quarters
in the St. Ann Building, and their removal
of the stock was effected without injury.
In their new establishment the Mason &
Hamlin Co. have much larger quarters and
better opportunities for displaying their
magnificent and varied stock of instruments.
The main floor is commodious, and the
light both front and rear is excellent. In
addition, there is a basement which runs
under the entire building as well as side-
walk, the greater portion of which will be
The Seaverns Piano Action Co.
utilized for renting stock, repairing and
tuning. It is so well finished that it can in
A brisk trade, constantly growing, is the
no sense be termed a basement. It is report from the Seaverns Piano Action Co.,
equal to part of the main floor in every Cambridgeport, Mass. Their numerous
respect when electric lights are utilized.
customers have been augmented recently,
In the new quarters there are many ad- and there is an accentuating appreciation
vantages over the old. There is an entire of the Seaverns piano action in all parts of
absence of disagreeable noises, which, to a the country.
large extent, interfered with the "showing
The members of the Seaverns firm are
off" of pianos in the old warerooms. conscientious, progressive men, who are
Again, Eighteenth street, running east winning trade by turning out a thoroughly
and west, is a busy thoroughfare, while good product at a reasonable figure. They
the vSt. Ann Building is so convenient to are faithful to their patrons' interests, and
Fifth avenue that the trade from this sec- are thoroughly alert in filling orders with-
tion is not lost. It is not in any sense out out unnecessary delay. During the pres-
of the piano center.
ent year the prospects are that there will
In a chat with Manager Daniels a few be more Seaverns actions sold than ever
days ago, he expressed himself as highly before. Everything points that way.
pleased with the new warerooms, and The
G. Schroeder & Co , of Columbus, O.,
Review thinks he has good reason to feel
so.
When things are in place in a week or are advertising a special clearance sale
so, the new warerooms will present an ap- preparatory to making improvements in
pearance at once handsome and imposing. their warerooms.
The Schomacker Piano Co. was founded
in 1838 and incorporated in 1865 and during
all these years it has had as its presiding
officer Col. Harry W. Gray, a man whose
ideas have always been fixed on high ideals,
a man who has been loyal to his friends in
every particular and a man who is known
among his competitors as a fighter, for
Col. Gray allows no man in a competitive
sense to use unjust measures against him,
for he is quick to retaliate in a way which
GENERAL WOODWORKING MACHINES
Manufacturer
a competitor feels keenly.
of all...
The Schomacker Piano Co. are now pre-
FOR PIANO MAKING
:.
:. :.
paring to manufacture a grand for every
work day of the year. It is the intention COMPLETE OUTFITTING FOR PIANO ACTION MAKERS
of the company to manufacture a small
grand which can be sold at the "price of a
Which is also a Perfect Machine for Key Board Boring
fine upright. In other words Col. Gray
A new improved machine for boring the iron plate. It bores absolutely perfect. One operator
realizes that one reason why 'grands have does double the quantity of work as done by the old system.
not been a larger factor in the piano trade
Also Manufacturer* of
of America is because their price has been SHAFTING, PULLEYS and HANGERS
P. PRYI
- • » SPECIAL WREST PLANK BORER
•;•
512 to 524 lest list Street, W YOKE