Music Trade Review

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THE MUSIC TRADE REVIEW.
How Germany Works for Export Trade.
SOME OF THE REASONS WHY GERMAN MANUFACTURERS ARE BUSY
THEIR CONSULAR SRRVICE.
HE first factor in helping to secure
foreign markets for German manu-
facturers, apart from the almost absolute
necessity of having such markets, is the
great interest taken, even by inland cities,
to secure foreign trade.
All over the Empire are societies organ-
ized to encourage colonization and export
trade. These unions are active agents in
helping to extend foreign markets. Their
methods are simple, and thus far have been
very successful. They are indorsed by the
press, authorities and people.
They project all kinds of schemes for
bringing German wares to the notice of
foreigners. Emigrants and German resi-
dents in foreign countries are enlisted in
favor of the German products. The Saxon
Export Union has opened a permanent
sample exhibit of German wares in Bul-
garia. The almanacs published and circu-
lated contain hundreds of names of German
firms, with illustrations of their products.
The purpose is to keep the Bulgarians
posted as to Germany's ability to supply
every possible need in the way of manufac-
tures. Since its organization, in 1887, the
union has spent $23,800 for traveling
agents, etc. Ithassent out 135,000 printed
circulars and 94,000 letters of correspon-
dence. In return it has received 7,000
sample orders, amounting to $1,071,000.
To illustrate German energy in seeking
foreign trade we have only to take Russia
during the strained relations of the last
few years. In drugs, iron, machinery,
leather, silk and woolen goods Germany
has beaten her last year's record by $11,-
424,000. This has been done during a time
of business depression, when the press was
pouring out complaints about the backward-
ness of business, the stopping of factories,
etc.; at a time, too, when a tariff war was
being waged between the two Empires.
Especially worthy of note is the fact that
Russia took from Germany during the first
T
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THEY WORK THROUGH
21
last 20 years seems incredible. The im-
pulses of her unions, the energy of agents,
the patriotism of her people, the co-opera-
tion of her governments, the education
furnished by her schools, the excellence of
her products, the faithfulness with which
orders are filled, and the wisdom with
which each people's wishes are met are
only a few of the many factors that
make the empire rich, prosperous and pro-
gressive.
The nation's interest in foreign trade is
intense. The newspapers teem with all
kinds of information regarding it. Not a
day passes that a consul could not find in-
formation valuable to our merchants and
manufacturers.
nine months of 1894 in machinery alone,
$21,919,800 worth, against $20,801,200 dur-
ing the same period in 1893. This in face
of the fact that Russia's import duties on
German goods have gene up 50 per cent.,
giving England, the United States and Aus-
tria a tremendous advantage.
A German correspondent in St. Peters-
burg writes his paper in Chemnitz to tell
his people how the thing has been done:
"In spite of differential duties, in spite
of the activity of our rivals and competitors,
Germany has sold her machinery because
(1) of her credit system, and (2) because
her agents and exhibitors beat those of all
other nations.
"We are the only people that seem never
to tire of giving the Russians credit. In a
country poor in capital but vast in unde-
veloped resources, this fact settles it. It
is the weak and at the same time the strong
side of our export or foreign trade.
Against the millions made are millions lost.
The conservative German, alongside of the
cautious Frenchman, and often as cautious
Englishman, risks, wins, and remains in
markets where his rivals offer for cash
much cheaper than he can on credit. In
countries like Russia credit plays as impor-
tant a part (if not more important) as price.
Here, as elsewhere, only the rich can buy
cheap.
"The German possesses the faculty and
power to put himself in the other man's
place; to understand his condition and cir-
cumstances; to find out, if not feel, his
need. So great is his power in this respect
that he has absolutely no rival or competitor
worth considering. Not only does he study
the language of the people among whom he
has to work, but he makes a specialty of it
and of their agricultural and industrial
needs. When selling needles and pins he
may be watching to see where to sell a
knitting machine or a plow. Not only this,
but his education fits him to tell the buyer
what is best suited to certain kinds of work,
especially where it is a question of intro-
ducing anything new. It is a notorious
fact that the Russian farmer buys from a
German in preference to an Englishman,
an American or even a Russian manufact-
urer. The German language, after Rus-
sian, is the most used in business circles,
partly because there are so many Germans
settled in Russia and partly because of
proximity. Again, the German not only
seeks to find out what his people want, but
he sells machines and parts of machines, so
that when injured or broken they may be
easily and at once repaired—a very great
consideration.
OBT. A. WIDENMANN, of Strich &
Zeidler, has been a prominent figure
at the State Convention of Sound Money
Democrats held in Syracuse this week. As
chairman of the State Committee, he called
the Convention to order, and nominated
the permanent chairman, and in his ad-
dress to the delegates said in part:
"Fellow Democrats, and when I say
Democrats I mean men who are true to the
principles of Democracy as laid down and
maintained by Jefferson, Madison, Sey-
mour, Tilden and Cleveland. (Applause.)
I mean men who will not follow the here-
sies which are offered to us in the name of
Democracy at Chicago. I mean men who do
not believe that 53—aye, later on, 45 and
40—make 100. (Applause.) I mean men
who oppose the building around this coun-
try a silver wall which would be more costly
and more detrimental to the advancement
of the progress of this country than any
Chinese wall that has ever been built. I
mean men who will not allow that our
Sup.eme Court should be debauched and
brought down to the level of a tool of
a political organization. (Applause.) I
mean men who stand by civil service re-
form—men who uphold those principles for
which our fathers fought, for which we are
fighting, and men who will uphold them for
coming generations and believe that they
are the only ones which will lead this coun-
try to its highest and greatest destination.
(Applause.) I mean men, gentlemen, who
will grasp the standard of Democracy from
hands which will defile it, and which will
retain it and keep it for us and future gen-
erations, and I mean men also, gentlemen,
who prefer defeat with honor to victory
with dishonor."
"German agents and traveling salesmen
are willing to work hard to sell small quan-
tities. This makes them popular among
the people to whom they are sent and satis-
factory to their employers."
For so old a country the progress of the
During the Convention Mr. Widenmann
was unanimously re-elected Chairman of
the State Committee, and a delegate from
the Twenty-third District to the Conven-
tion of the Sound Money Democrats held
in Indianapolis.
Robt. A. Widenmann Speaks.
AND PRESIDES AT THE CONVENTION OF SOUND
MONEY DEMOCRATS—PREFERS "DEFEAT
WITH HONOR TO VICTORY WITH
DISHONOR."
R