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Music Trade Review

Issue: 1896 Vol. 23 N. 20 - Page 21

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
21
SMALL GOODS" TRADE
Regina Music Box Co
BRISK BUSINESS
ADDITION TO FACTORY
GOOD CHRISTMAS SELLER
T
J. Thibouville-Lamy & Co.
A
LATEST TUNES.
HE striking advertisement of the Re-
gina Music Box Co., of Rah way,
N. J., which appears in this issue of THE
REVIEW, bears eloquent testimony to the
live efforts of this enterprising house in
the matter of special advertising.
The various advertisements reproduced
have been appearing in the columns of the
leading magazines of this country, and, in
their present form, make a good object
lesson in the matter of up-to-date effective
advertising.
Owing to the rapidly increasing trade of
the Regina Music Box Co., it has been
found necessary to add to their manu-
facturing facilities, and a large three story
brick building, with basement, has recently
been completed and is now occupied in part
by the office staff, the remainder being
utilized as work shops, stock rooms, etc.
Elere also is a special department for cabi-
net work, by no means the least important
feature of the recent innovations.
Under the new conditions the Regina
Music Box Co. can certainly cry "full
steam ahead." They have a splendid sel-
ler, their facilities for production are ex-
ceptional; they handle their business on
business lines, and last but not least they
have been very generous in theii advertis-
ing appropriations, whereby the Regina
goods have obtained almost world-wide
reputation.
In reviewing the achievements of this
active house a slight reference to the per-
sonnel of the gentlemen who control its
destinies should not be out of place. The
officers of the Regina Music Box Co. are:
P. Knauth, president; P. Kuhne, vice-
president; G. A. Brachhausen, the illus-
trious inventor of the Regina, who also
occupies the position of manager of the
factory, and Mr. L. Tietz, the courteous and
indefatigable treasurer and secretary.
With a model factory, equipped with the
most modern and improved machinery,
astute management, skilled workmen, a
product of special excellence and an un-
limited field, the outlook for the Regina
Music Box Co. is certainly most excellent.
In answer to the much vexed question,
" What shall I buy for Christmas ?" the up-
to-date Regina Music Box dealer has a ready
answer. "Peace and good-will" in the
home may certainly be engendered if not
actually realized through the aid of these
delightfully melodious instruments.
Among the most recent tunes arranged
for the Regina are: "On Parade" march;
"The Handicap" march; "New Bully"
and " Yankee Doodle."
Leon Duchatellier, Amer-
ican and Canadian represen-
tative for Jerome Thibou-
ville-Lamy & Co., Paris, is
expected in New York to-
day from his recent Cana-
dian trip.
Mr.^C. F. Rossmann, general road repre-
sentative for this firm, stated to the REVIEW
on Thursday last: "We certainly have no
reason to complain of trade; business is
quite brisk with us and the general out-
look is decidedly good." Heavy shipments
of goods have been recently received from
Europe by the New York house and it is
proposed to inaugurate a vigorous campaign
with the celebrated J. T. L. instruments
during the early part of next year.
Although a number of leading soloists
in the prominent orchestras and bands of
this country use the J. T. L. instruments,
they are not so well known and consequently
have not so great a reputation as in Europe,
where the "Dulcis et Fortis," extra superior
quality brass instruments, and the "Artistic
Lutherie" violins are considered second to
none in point of quality and finish. The
goods, however, are rapidly becoming bet-
ter known in this country and seem destin-
ed to achieve a larger share of popularity.
Moritz Konig.
HE name of Konig in the violin world
of this country is an illustrious one.
The late Herman Konig of this city was
admitted to be one of the most expert violin
makers and repairers of his day; his clien-
tele embraced some of the most noted
virtuosi of the old and new world, who
testified in no measured terms to his
marked ability.
Moritz Konig of 1671 Third avenue
(between Ninety-third and Ninety-fourth
streets), worked for some years with his late
uncle, Herman Konig, and can certainly
be congratulated on having graduated
from such an excellent school.
Mr. Konig makes a specialty of repair-
ing old violins, 'cellos and basses, and
is thoroughly well equipped to give this
department of work the most expert super-
vision. Prominent musicians in both
Canada and this country are numbered
among Mr. Konig's patrons, and valua' le
testimonials have been received from them
testifying to the excellence of his work.
Mr. Moritz Konig has on hand a fine
stock of old violins and 'cellos of Italian,
French, and other makers. His stock of
maple and spruce is of special excellence,
and some of his handiwork in violin making
recently submitted to THE REVIEW bears
eloquent testimony of his ability as a violin
maker.
T
Mr. Konig makes his own varnish, on
the excellence cf which he justly prides
himself, and does an extensive business in
the repairing of bows.
A visit to his commodious work-shop on
Third avenue will amply repay those in-
terested in violin making and repairing.
The Autoharp Catalogue.
HOW THIS VALUABLE VOLUME MAY 1SE SE-
CURED EVERY DEALER SHOULD HAVE ONE.
T
HE autoharp department of Alfred
Dolge & Son is displaying commend-
able enterprise in the matter of bringing
their new autoharp catalogue to the atten-
tion of the dealers in every section of the
United States. We say commendable,
because the catalogue, particularly the de-
partment devoted to dealers' advertising,
contains such information of great value
and benefit that a dealer cannot fail to be
benefited by its perusal.
It is not d-ifficult to secure this valuable
catalogue, for Alfred Dolge & Son have
mailed a reply postal card to every dealer
in the United States, in which they say:
"If you are interested in autoharps and
will kindly fill out and return the attached
card we shall be pleased to send you a copy
gratis."
We reproduce herewith the reply postal,
so that any dealers who escaped receiving
this card can, if they wish, fill out these
blanks, cut out the coupon, and mail it to
the selling agents:
Date
i8q .
Alfred Dolge & Son,
New York.
Gentlemen :—Below find information desired :
Do you handle Autoharps ?
About how many do you sell per year ?
Do you handle Autohaip Music & Supplies ?
Has our advertising increased
your
Autoharp
trade ?
Do you advertise the Autoharp locally ?
Please send copy of your catalogue to the fol-
lowing address
Yours truly,
Name
Address
The autoharp is of special interest to
dealers now, owing to the opening of the
holiday trade. It has been steadily grow-
ing in popularity as a Christmas favorite,
and its importance as a factor in this con-
nection cannot be overlooked.

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