Music Trade Review

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THE MUSIC TRADE REVIEW
HSI&TRAD
EDWARD L\ MAN BILL
Editor and Proprietor.
PUBLISHED
EVERY
SATURDAY
3 East 14th St., New York
SUBSCRIPTION (including postage) United States and
Canada, $3.00 per year; Foreign Countries, I4.00.
ADVERTISEMENTS, $2.00 per inch, singto column, per
insertion. On auarterly or yearly contracts t special dis-
count is allowed.
REMITTANCES, in other than currency fors:, should
Oo made payable to Edward Lyman Bill.
Bntered at the New York Post Office as Second Oa>s Matter.
NEW YORK, NOVEMBER 14, 1896.
TELEPHONE NUMBER 1745. — EIGHTEENTH STREET.
•THE BUSINESS MAN'S PAPER."
F
ROM every section of America there
comes the glad tidings of a steadily
augmenting business revival. Thisievival
is not confined to any particular trade or
industry, or to any particular locality. It
is broad and comprehensive and it embraces
all the varied interests of America.
In the musico-industrial field the revival
is felt as in all other lines; piano manufac-
turers, supply men and dealers all have ex-
pressed themselves as being encouraged
over the outlook. Many communications
have reached this office during the past
week which have further emphasized the
good feeling existing in this trade in many
other cities outside of New York and New
England.
Our correspondence, which has covered
nearly every city in the United States dur-
ing the past week, has been of such a char-
acter as to cause us to believe that the
holiday trade in musical circles will be
something unprecedented in the history of
this trade. The demand, in the main, will
come from people who have the money
and who have been hoarding it, not know-
ing but that a great emergency would arise
in our national affairs whereby the pos-
session of a few dollars at a critical time
would be mighty convenient to bridge
over matters temporarily.
But now that
general confidence is restored—and that,
after all, is the corner-stone of business
prosperity—they feel encouraged to move
straight ahead and make investments with-
out fearing that a dark political cloud may
overshadow this fair land.
It's all right, and let there be no pessi-
mistic croakers in this trade. If everybody
now, instead of talking politics and hard
times, will talk business encouragingly, go
ahead and make contracts, they will come
out a mighty sight better at the end of
twelve months than if they perch on the
fence, full of apprehension, and watch
the other fellows go out and gtt the trade.
This is the time in American history
when good straight, intelligent hustling
will bring remunerative returns, and we
may add too, that it is a time when excel-
lent results from advertising may be at-
tained. The firms who are unwilling to
make expenditures of reasonable amounts
for advertising are the very firms who will
be left in the general hustle for business,
because it is the longest advertising pole
that oftentimes knocks down the ripest
business persimmons, which are a long
way out of reach of the too conservative
men who hold back and are afraid.
Don't be slow on printer's ink. ' Don't
be slow in making your contracts for
pianos, for supplies, for musical wares of all
kinds. Just take a good straight plunge,.not
unreasonable of course, but of all things
don't be too conservative, that is, if you wish
your efforts to be crowned with success.
#
#
John A. Weser, of Weser Bros., is win-
ning international fame as an inventor.
In another portion of this paper we present
a description together with an illustration
of Mr. Weser's latest invention. The in-
ventive ability of John A. Weser is of incal-
culable advantage to the piano manufactur-
ing enterprise which bears his name.
#
#
Robt. M. Webb, the well-known supply
man, who has recently returned from Eu-
rope, favors us with a "Specialty Talk" in
this week's REVIEW. Mr. Webb, who is a
close observer of the trend of business af-
fairs, has some very interesting remarks
to make, which will be perused with much
interest.
#
#
Rosenthal, unlike other great musicians,
does not have to rely upon peculiarities of
appearance to aid him in capturing the
public heart. Rosenthal may not become
a fad, but he is an unaffected, talented
artist and he is sure of a warm recognition
from the American musical public. New
York has capitulated to his genius.
#
#
We learn that there is every probability
that another piano manufacturing concern
will be staited in Philadelphia about Jan.
1 st. At the present time we are not at
liberty to divulge names.
#
#
The tendency among trade associations
in different industries just now is to broad-
en their scope. We notice that the action
taken recently by the Piano Manufacturers'
Association of this city is being duplicated
all over the country. The business de-
pression of the past three years has, no
doubt, set the business world thinking and
enabled merchants to see many faults
which can be remedied by a better under-
standing of their needs. There are so
many questions of national concern which
need adjustment by manufacturers at large,
that the broadening of the scope of local
associations is quite logical in fact, neces-
sary to the healthy activity of future trade.
An indication of the trend of things is
evident in the recent incorporation in Chi-
cago of one of the most far-reaching and
powerful organizations in the trade world,
under the name of the National Associa-
tion of Merchants and Travelers. All the
leading jobbers and all dry goods merchants
in the territory tributary to Chicago are
members. The prime object of this vast
organization is to advance the mutual inter-
ests of merchants and jobbers throughout
the West.
To retailers the expense of
membership will be nothing, but all mem-
bers are pledged to work actively for all
transportation and other advantages to be
gained by the co-operation of the great
commercial interests represented, and to
act upon all vital trade issues that may
mutually benefit jobbers and retailers.
4
#
The election is over, uncertainty is re-
moved, good times are now assured if
every man does his duty. Hustle, yes,
hustle is the word; we cannot have too
much of it. Stocks need replenishing or
looking after, and dealers should not for-
get that it will soon be time to think of
holiday goods. Our various advertisers are
offering a line of "trade catchers" in this
special field which should be looked up at
once. So many excellent musical novelties
which come under the heading of "small
goods" can now be purchased at a reason-
able price and sold at a good margin of
profit, that there is no excuse for a dealer
overlooking this very commendable means
of drawing customers to his store.