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Music Trade Review

Issue: 1896 Vol. 23 N. 16 - Page 4

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
EDWARD LVMAN BILL
Edltor and Proprietor.
PUBLISHED
EVERY
SATURDAY
3 East 14th St., New York
SUBSCRIPTION (including postage) United States and
Canada, $3.00 per year; Foreign Countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Bntered at tht New York Post Office as Second- Class Mmtttr.
NEW YORK, NOVEMBER 7, 1896.
TELEPHONE NUMBER 1745. — EIGHTEENTH STREET.
••THE BUSINESS MAN'S PAPER."
NOW TO BUSINESS.
FTER all, it was not a cross of gold,
but a pencilled black cross at the
head of the ballot, which crushed Mr.
Bryan. The victory of last Tuesday
proves conclusively that the American
people can always be relied upon in times
of grave emergency. The result of the
nation's vote was more than an individual
victory—more than a party victory—it was
a victory of a patriotic people over threat-
ened repudiation. It was the most
memorable time in the history of Ameri-
can politics, because it proved to the world
that we value patriotism much higher than
we do partisanship.
A
Now that the menace of repudiation is
swept away, the industries of this country
will speedily show a great revival. The
factories and workshops will be reopened,
and the hum of industry will be heard
throughout this broad land. The money
which has been in hiding on account of the
threatened disaster to the country will
now speedily seek channels of trade.
These are simply the logical and inevit-
able results of the existing conditions.
Enterprise has stagnated during this mem-
orable camaign. Manufacturers in all
lines have refrained from pushing their
business with any sort of enterprise, pre-
ferring to wait until they ascertained as to
what coin they would be paid in.
The same uncertainty has existed in re-
tail circles, and the banks have been hold-
ing a close grip upon their discounts,
while the foreign investors have been
loath to place their money in American
securities until the country had declared in
favor of financial integrity.
That we are on the eve of good times
may be seen by the immediate rise in
stocks and securities which followed the
declaration of the result of the political
struggle.
It is, after all, confidence which stimu-
lates business, and the industrial activity
which is always the forerunner of good
times is now making itself felt. There
can be no business activity in times of dis-
aster. Whenever the public confidence is
shaken money immediately seeks a hiding
place, and reappears only after that confi-
dence has been restored.
Now that Bryanism has met its Appomat-
tox and is buried under an avalanche of
votes, let every man stop talking politics
and turn his attention towards sending the
wheel of industry spinning round at a good
round pace. The country is all right,
patriotism reigns supreme, now for busi-
ness.
In the music trade we will predict, as in
all other lines, an unusual activity. The
demand for musical instruments during
the holiday season will be unprecedentedly
large. Manufacturers will do well to at
once set things whirling round at a good
smart pace. Dealers will act wisely if they
will immediately place their orders, be-
cause in no other way can they be sure of
having them filled with anything approxi-
mating promptitude. The dealer who has
a good stock from which to make selections
will be the one who will get the lion's share
of the trade this season, and the manufac-
turer who has planned for a good holiday
trade will be the one who will reap the
reward of his confidence in the business
future of the country.
Personally, we have seen in our travels
innumerable instances where people who
have refrained from purchasing pianos un-
til after the election. Those to whom we
especially refer, have had the money on
deposit and were qualified to pay cash for
their purchase, but preferred to wait until
the election decided the prosperity of the
country.
It is from this class, who number thous-
ands, all over America, that the immediate
demand for pianos will come. Then, as
the factories begin to run on full time and
the distribution of wages becomes more
and more universal, the demand will be
largely augmented from the class who have
been working on reduced time and wages.
There is another important thing to con-
sider in the matter of a business revival.
The dealers of this country can paste it
where they can see it well, and that is that
prices for pianos reached rock bottom in
October, 1896, and never again in this gen-
eration will they be sold for as little
money. The various metals and woods
which enter into the manufacture of a piano
are steadily advancing in price. It will
cost considerably more to build a piano
three months from to-day than it did during
October. The very cheap piano will
rapidly become only a memory as times
continue to grow better; the scale of price
as well as quality will steadily advance.
Good times and general prosperity are
the elements which will reduce the promi-
nence of the cheap piano in our own indus-
trial field. All the talk of the papers, all
the agitation of the subject of cheap pianos
count as nothing as compared with the
prosperity of the times. General Prosper-
ity is the commanding officer who will
cause the cheap piano to march to the rear,
while he orders on the solid columns of
higher grade pianos to the front.
#
#
The announcement elsewhere that the
trustees of the Emerson Piano Co. have
been relieved of their responsibilities, and
that the firm is once more operating under
the competent management of Messrs.
Powers, Kimball and Gramer, will be re-
ceived with considerable pleasure and grati-
fication by a legion of friends.
The Emerson Piano Co. have always been
financially healthy, the contracted condi-
tion of the money market simply compelled
an indisposition which has been of short
duration. They fling out the old Emerson
banner once more, unsullied and unstained,
at a time when the people have declared
themselves in favor of maintaining the
honor of the country and placing in power
a party in whom the business world has
absolute confidence.
With the renewed activity which is now
certain to occur, the Emerson pianos should
be prominent factors in making trade for
the dealer. There are many reasons why
they merit consideration, and the reasons
are at once obvious after an examination
of the artistic designs, finish and tonal
quality of these instruments.
We congratulate the members of the
Emerson Piano Co. on the speedy settle-

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