Music Trade Review
Issue: 1896 Vol. 23 N. 11 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
A Surprising Musical Novelty.
THE GRAPHOPHONE
WILL DRAW TRADE AND PAY A HANDSOME PROFIT AS WELL
OF REPRODUCING
WITH CHARMING
EFFECT
ALL KINDS OF MUSIC
DEALERS WILL DO WELL TO INVESTIGATE THE SELLING
QUALITIES OF THIS
D
NEW INVENTION.
CAPABLE
night. There were two songs and a clari-
onet solo, and they were reproduced with
such effect that everyone present applauded
the result heartily.
If a music dealer wishes to create a
drawing card, let him purchase a grapho-
phone, send out invitations, and arrange a
neat little program for the afternoon or
evening, and I will guarantee that his au-
dience will be delighted with the musical
effect obtained; as a direct result he will
effect a sale of one or two graphophones.
It is really too clever a thing to be over-
looked.
The advertising advantages of the graph-
ophone are almost endless, and should not
be under-estimated in the slightest particu-
lar; its attractive power is very strong.
If anyone doubts the truth of this state-
ment let him look into the company's
warerooms on Twenty-seventh street and
Broadway, and see the crowd which stead-
ily thrcngs the rooms. You will see there
almost every machine in operation, and as
the Columbia Phonograph Co, manufacture
a line of novelties, it is a most remarkable
sight.
The look of surprise and pleasure which
steals over the people either if they listen
to the graphophone through the funnel,
or whether they hold the rubber tubes to
their ears, the result is the same; a look of
astonishment which is rapidly succeeded
by a look of pleasure.
I recollect that there were ten people
who were waiting at one time to hear
Bryan's famous speech at Chicago. It
was that speech that nominated Bryan,
and it is the graphophone which preserves
his speech for all ages, because the grapho-
EALERvS, as a rule, are always on the chased for a moderate amount, and the en-
alert for that which attracts and that tertainment can be varied in endless
which sells as well. Attractive power is variety.
What more charming attraction could a
an important consideration in musical
merchandise as well as other wares. I music dealer offer than a graphophone
had my attention recently called to a nov- concert in the afternoon or evening. The
elty, which perhaps for sake of convenience very novelty of the instrument would
cause people to become interested in the
I may term a musical novelty.
While passing down Broadway the other concert, the program of which could em-
day my attention was called to a crowd brace an assorted line of music, and the
gathered around an instrument placed in a wareroom could be filled with the tone
show window at the corner of Twenty- sent through the transmitter of this won-
seventh street. My curiosity being aroused, derful little instrument. Then again, the
I sauntered in. It was the graphophone, people who have heard the graphophcne
and was playing one of Sousa's latest would perhaps become like myself, so
much interested in it that they would im-
inarches with wonderful effect.
mediately desire to possess one. The re-
ta'.l cost of the instrument is not high—$50.
If dealers would take hold of the graph-
ophone they would find, as I stated at the
beginning, an instrument not only capable
of attracting customers, but with it, pos-
sibilities to effect a great number of sales.
It is the musical novelty of the season, and
could be used largely for holiday trade. A
trial order would mean more.
THE GRAPHOPHONE.
I know of nothing on the market to-day
The instrument interested me so much
that
impresses me as being such a salable
that I subsequently became owner of a bijou
novelty,
producing so much enjoyment in
graphophone. I have had many friends
the
home
circle, as the graphophone.
call upon me, and during the evenings this
I
have
seen
something approximating it
little instrument has furnished enjoyable
in
the
toy
line—an
instrument bearing
entertainment on more occasions than one.
I do not think the music dealers of the
United States have any adequate idea of
the possibilities of the graphophone. It is
an instrument easily portable, operated
either by motor or clock work system,
which is capable of reproducing with charm-
ing effects songs, recitations, marches,
waltzes, in fact everything in a musical
line with wonderful effect. The illustra-
tion on this page gives a fairly comprehen-
sive idea of the graphophone in the home.
It is quite entertaining, as one may im-
agine, to sit down in your own home, and
listen to Sousa's marches as played by the
"March King" himself with his complete
band, every instrument of which is plain-
ly discernible, or, for a change, listen to
the magnificent baritone of J. W. Meyers,
or a quartette, or a cornet or piccolo solo,
in fact almost an endless repertoire from
THE GRAPHOPHONE IN THE HOME.
which to make selections. One of the
records which the company, have is almost a similar name which must not for phone records will keep for an indefinite
Bryan's famous "crown of thorns" speech one moment be confounded with the period, thereby preserving any speech,
at the Chicago convention.
graphophone. Aside from being able to song or instrumental piece of music.
Aside from being a musical wonder, the produce the records of the music of the
The Columbia Phonograph Co. are the
graphophone is a mechanical wonder, and day, it is also possible even with one of manufacturers. They have offices at No.
is altogether about as perfect a little piece the bijou graphophones to produce records 1159 Broadway, New York, and 919 Penn-
of mechanism as there is manufactured to- at home as well. In fact, talk or sing to sylvania avenue, Washington, D. C. A
day. It is simple in construction, has lit- the graphophone and it will talk or sing line to them anent the graphophone
tle liability to get out of order, and can be back to you.
would further describe the possibilities of
productive of almost an infinite amount of
this
wonderful invention.
The music
I have a friend, a well-known musician,
enjoyment. One does not have to hear who has made some magnificent records trade dealers should lose no time in inves-
the same pieces over and over again unless with the bijou graphophone which were re- tigating the merits of this latest enter-
they so desire, because records can be pur- produced on my instrument the other tainer.
THE MUSIC TRADE REVIEW
A Surprising Musical Novelty.
THE GRAPHOPHONE
WILL DRAW TRADE AND PAY A HANDSOME PROFIT AS WELL
OF REPRODUCING
WITH CHARMING
EFFECT
ALL KINDS OF MUSIC
DEALERS WILL DO WELL TO INVESTIGATE THE SELLING
QUALITIES OF THIS
D
NEW INVENTION.
CAPABLE
night. There were two songs and a clari-
onet solo, and they were reproduced with
such effect that everyone present applauded
the result heartily.
If a music dealer wishes to create a
drawing card, let him purchase a grapho-
phone, send out invitations, and arrange a
neat little program for the afternoon or
evening, and I will guarantee that his au-
dience will be delighted with the musical
effect obtained; as a direct result he will
effect a sale of one or two graphophones.
It is really too clever a thing to be over-
looked.
The advertising advantages of the graph-
ophone are almost endless, and should not
be under-estimated in the slightest particu-
lar; its attractive power is very strong.
If anyone doubts the truth of this state-
ment let him look into the company's
warerooms on Twenty-seventh street and
Broadway, and see the crowd which stead-
ily thrcngs the rooms. You will see there
almost every machine in operation, and as
the Columbia Phonograph Co, manufacture
a line of novelties, it is a most remarkable
sight.
The look of surprise and pleasure which
steals over the people either if they listen
to the graphophone through the funnel,
or whether they hold the rubber tubes to
their ears, the result is the same; a look of
astonishment which is rapidly succeeded
by a look of pleasure.
I recollect that there were ten people
who were waiting at one time to hear
Bryan's famous speech at Chicago. It
was that speech that nominated Bryan,
and it is the graphophone which preserves
his speech for all ages, because the grapho-
EALERvS, as a rule, are always on the chased for a moderate amount, and the en-
alert for that which attracts and that tertainment can be varied in endless
which sells as well. Attractive power is variety.
What more charming attraction could a
an important consideration in musical
merchandise as well as other wares. I music dealer offer than a graphophone
had my attention recently called to a nov- concert in the afternoon or evening. The
elty, which perhaps for sake of convenience very novelty of the instrument would
cause people to become interested in the
I may term a musical novelty.
While passing down Broadway the other concert, the program of which could em-
day my attention was called to a crowd brace an assorted line of music, and the
gathered around an instrument placed in a wareroom could be filled with the tone
show window at the corner of Twenty- sent through the transmitter of this won-
seventh street. My curiosity being aroused, derful little instrument. Then again, the
I sauntered in. It was the graphophone, people who have heard the graphophcne
and was playing one of Sousa's latest would perhaps become like myself, so
much interested in it that they would im-
inarches with wonderful effect.
mediately desire to possess one. The re-
ta'.l cost of the instrument is not high—$50.
If dealers would take hold of the graph-
ophone they would find, as I stated at the
beginning, an instrument not only capable
of attracting customers, but with it, pos-
sibilities to effect a great number of sales.
It is the musical novelty of the season, and
could be used largely for holiday trade. A
trial order would mean more.
THE GRAPHOPHONE.
I know of nothing on the market to-day
The instrument interested me so much
that
impresses me as being such a salable
that I subsequently became owner of a bijou
novelty,
producing so much enjoyment in
graphophone. I have had many friends
the
home
circle, as the graphophone.
call upon me, and during the evenings this
I
have
seen
something approximating it
little instrument has furnished enjoyable
in
the
toy
line—an
instrument bearing
entertainment on more occasions than one.
I do not think the music dealers of the
United States have any adequate idea of
the possibilities of the graphophone. It is
an instrument easily portable, operated
either by motor or clock work system,
which is capable of reproducing with charm-
ing effects songs, recitations, marches,
waltzes, in fact everything in a musical
line with wonderful effect. The illustra-
tion on this page gives a fairly comprehen-
sive idea of the graphophone in the home.
It is quite entertaining, as one may im-
agine, to sit down in your own home, and
listen to Sousa's marches as played by the
"March King" himself with his complete
band, every instrument of which is plain-
ly discernible, or, for a change, listen to
the magnificent baritone of J. W. Meyers,
or a quartette, or a cornet or piccolo solo,
in fact almost an endless repertoire from
THE GRAPHOPHONE IN THE HOME.
which to make selections. One of the
records which the company, have is almost a similar name which must not for phone records will keep for an indefinite
Bryan's famous "crown of thorns" speech one moment be confounded with the period, thereby preserving any speech,
at the Chicago convention.
graphophone. Aside from being able to song or instrumental piece of music.
Aside from being a musical wonder, the produce the records of the music of the
The Columbia Phonograph Co. are the
graphophone is a mechanical wonder, and day, it is also possible even with one of manufacturers. They have offices at No.
is altogether about as perfect a little piece the bijou graphophones to produce records 1159 Broadway, New York, and 919 Penn-
of mechanism as there is manufactured to- at home as well. In fact, talk or sing to sylvania avenue, Washington, D. C. A
day. It is simple in construction, has lit- the graphophone and it will talk or sing line to them anent the graphophone
tle liability to get out of order, and can be back to you.
would further describe the possibilities of
productive of almost an infinite amount of
this
wonderful invention.
The music
I have a friend, a well-known musician,
enjoyment. One does not have to hear who has made some magnificent records trade dealers should lose no time in inves-
the same pieces over and over again unless with the bijou graphophone which were re- tigating the merits of this latest enter-
they so desire, because records can be pur- produced on my instrument the other tainer.
Future scanning projects are planned by the International Arcade Museum Library (IAML).