Music Trade Review
Issue: 1896 Vol. 23 N. 10 - Page 7
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THE MUSIC TRADE REVIEW
to specially emphasize that Mr. Heuer has
been perhaps more loyal to American in-
struments than any other dealer in the en-
tire Republic of Mexico, having handled
them in greater variety and in greater
quantities.
It is true that the excessive duty charged
at the Mexican frontier on musical instru-
ments is detrimental to trade interests with
our sister republic, but it should be under-
stood in this that there is no discrimination
between goods of American manufacture
and those of European make. It is alike,
whether entered from America or Europe,
fifty cents per kilo.
Europe, however, has maintained a
steady advantage over America in her
commerical conquests in Latin America in
the fact that through her Consular agents
Mr. Heuer's methods are live, progress-
ive and energetic, and he is constantl) 7 in-
creasing his output in all parts of the coun-
try, controlling, as he does, a large outside
trade as well as a steady trade in the City
of Mexico.
Trade in Latin America is conducted in
different lines than in the United States,
and the method of delivering pianos is par-
ticularly novel and striking. Instead of
having the ordinary piano trucks for mov-
ing pianos, half a dozen swarthy Mexicans
hoist the piano, which is placed on a frame
on their shoulders, and start off on a dog
trot, carrying the piano. These men will
maintain a steady trot for miles without
once breaking. Their endurance in this
particular is something astonishing. Over
mountains they carry the pianos with the
greatest of ease, whether they are uprights,
square or grands. This mode of convey-
ance is the popular one in the Republic of
Mexico.
Enrique Heuer, as may be imagined from
his progressive methods, is a firm believer
in the efficacy of printers' ink. One can
hardly pick up a paper in the entire Re-
she has constantly worked to the advantage
of European commercial interests, while
America has done really nothing to foster
or encourage trade relations with the coun-
tries south of us.
The music trade is conducted in a differ-
ent manner in Mexico than in the United
States, but it seems that Mr. Heuer has
thrown into his business a certain amount
of dash and eclat which has steadily ad-
vanced his business on firm lines and has
given him a position which places him as
one of the prominent young business men
of Mexico. His agents traverse the Re-
public, and he controls a large trade out-
side of the capital city's limits.
There is no doubt a big future for the
sale of musical instruments in Mexico. A
piano to-day is quite as necessary in the
haciendas of the wealthy Mexicans as in
the homes of the cultivated Americans.
public without seeing the display advertise-
ment of E. Heuer & Co., acquainting the
Mexicans with the name of some of the
American pianos which he handles. In this
way Mr. Heuer has produced surprising
results; in fact all of the instruments which
he handles receive great notoriety in the
press of Mexico.
Mr. Heuer has many warm friends in
official circles, and is of that genial dis-
position which causes him to at once make
friends and hold them as well. Next month
he expects to visit the United States, where
he will probably conclude some business
arrangements.
We are enabled to present a very excel-
lent view of his establishment, which is lo-
cated on San Francisco street, the main
thoroughfare of the City of Mexico. The
photograph hardly does justice to the
building. It is finished in granite, polished
A Mexican Music Trade Hustler.
ENRIQUE
HEUER OF E.
HEUER & CO.
LOYAL TO AMERICAN
INSTRUMENTS
HANDLES THE
WELL-KNOWN MAKES METHODS OF TRADE IN LATIN AMERICA — HEUER
BELIEVES IN PRINTERS' INK AS A MEANS
TO OBTAIN BUSINESS.
I
T was in 1880 when Enrique Hetier paid
farewell to the German fatherland to
seek his fortune in foreign lands. He had
been educated for a commercial career.
After arriving in America, his tarry was
short in New York. He went to Balti-
more, from thence to Texas, where he was
engaged for a while in the importing busi-
ness.
Believing in the commercial future of our
sister Republic on the south, in 1890 he
embarked in business in the City of Mexico.
His knowledge of the importing business
gave him a thorough insight of the com-
mercial possibilities of the City of Mexico.
His experience with the products of the
United States caused him to believe that
American pianos and organs could be
handled to advantage in Mexico.
At the time of Mr. Heuer's entree in the
music trade, nine-tenths of the pianos sold
in the Mexican Republic were of European
manufacture. Mr. Heuer has been remark-
ably successful with American instruments.
Perhaps the most popular in this line may
be included the Sterling pianos, the agency
for which he has held a long time. His
annual sales of Sterling pianos are exceed-
ingly large. In organs he has had the
agency for the Estey for the entire Repub-
lic of Mexico. Some two years ago he took
the agency for the "Crown" pianos, manu-
factured by George P. Bent, of Chicago.
He has made satisfactory sales with these
instruments. The orchestral attachment
seems indeed popular in the Mexican Re-
public. It is possible to imitate with this
attachment a number of southern instru-
ments, and this has brought the "Crown"
into special demand.
It is something over a year ago that he
secured the agency for the Knabe pianos
These instruments had already occupied a
high position in Mexico—a position which
has been considerably augmented since Mr.
Heuer has secured the agency.
He has also handled for a number of years
the Wilcox & White Symphony. Lately he
has been successful with the new attachment
manufactured by this concern designated
the "Angelus."
Mr. Heuer writes us: "We are doing a
nice trade with the new Wilcox & White
attachment, which, I am glad to say, is su-
perior to all automatic inventions up to to-
day without exception."
His latest piano acquisition is the Mexi-
can agency for the Kranich & Bach pianos.
Mr. Heuer has only held this agency for
a short time, but he sends us a communi-
cation in which he mentions his success with
these instruments in eulogistic terms.
Thus we see how this energetic young-
man has built up a vast and steadily grow-
ing trade for instruments of American
manufacture in Mexico. In this we desire
THE MUSIC TRADE REVIEW
to specially emphasize that Mr. Heuer has
been perhaps more loyal to American in-
struments than any other dealer in the en-
tire Republic of Mexico, having handled
them in greater variety and in greater
quantities.
It is true that the excessive duty charged
at the Mexican frontier on musical instru-
ments is detrimental to trade interests with
our sister republic, but it should be under-
stood in this that there is no discrimination
between goods of American manufacture
and those of European make. It is alike,
whether entered from America or Europe,
fifty cents per kilo.
Europe, however, has maintained a
steady advantage over America in her
commerical conquests in Latin America in
the fact that through her Consular agents
Mr. Heuer's methods are live, progress-
ive and energetic, and he is constantl) 7 in-
creasing his output in all parts of the coun-
try, controlling, as he does, a large outside
trade as well as a steady trade in the City
of Mexico.
Trade in Latin America is conducted in
different lines than in the United States,
and the method of delivering pianos is par-
ticularly novel and striking. Instead of
having the ordinary piano trucks for mov-
ing pianos, half a dozen swarthy Mexicans
hoist the piano, which is placed on a frame
on their shoulders, and start off on a dog
trot, carrying the piano. These men will
maintain a steady trot for miles without
once breaking. Their endurance in this
particular is something astonishing. Over
mountains they carry the pianos with the
greatest of ease, whether they are uprights,
square or grands. This mode of convey-
ance is the popular one in the Republic of
Mexico.
Enrique Heuer, as may be imagined from
his progressive methods, is a firm believer
in the efficacy of printers' ink. One can
hardly pick up a paper in the entire Re-
she has constantly worked to the advantage
of European commercial interests, while
America has done really nothing to foster
or encourage trade relations with the coun-
tries south of us.
The music trade is conducted in a differ-
ent manner in Mexico than in the United
States, but it seems that Mr. Heuer has
thrown into his business a certain amount
of dash and eclat which has steadily ad-
vanced his business on firm lines and has
given him a position which places him as
one of the prominent young business men
of Mexico. His agents traverse the Re-
public, and he controls a large trade out-
side of the capital city's limits.
There is no doubt a big future for the
sale of musical instruments in Mexico. A
piano to-day is quite as necessary in the
haciendas of the wealthy Mexicans as in
the homes of the cultivated Americans.
public without seeing the display advertise-
ment of E. Heuer & Co., acquainting the
Mexicans with the name of some of the
American pianos which he handles. In this
way Mr. Heuer has produced surprising
results; in fact all of the instruments which
he handles receive great notoriety in the
press of Mexico.
Mr. Heuer has many warm friends in
official circles, and is of that genial dis-
position which causes him to at once make
friends and hold them as well. Next month
he expects to visit the United States, where
he will probably conclude some business
arrangements.
We are enabled to present a very excel-
lent view of his establishment, which is lo-
cated on San Francisco street, the main
thoroughfare of the City of Mexico. The
photograph hardly does justice to the
building. It is finished in granite, polished
A Mexican Music Trade Hustler.
ENRIQUE
HEUER OF E.
HEUER & CO.
LOYAL TO AMERICAN
INSTRUMENTS
HANDLES THE
WELL-KNOWN MAKES METHODS OF TRADE IN LATIN AMERICA — HEUER
BELIEVES IN PRINTERS' INK AS A MEANS
TO OBTAIN BUSINESS.
I
T was in 1880 when Enrique Hetier paid
farewell to the German fatherland to
seek his fortune in foreign lands. He had
been educated for a commercial career.
After arriving in America, his tarry was
short in New York. He went to Balti-
more, from thence to Texas, where he was
engaged for a while in the importing busi-
ness.
Believing in the commercial future of our
sister Republic on the south, in 1890 he
embarked in business in the City of Mexico.
His knowledge of the importing business
gave him a thorough insight of the com-
mercial possibilities of the City of Mexico.
His experience with the products of the
United States caused him to believe that
American pianos and organs could be
handled to advantage in Mexico.
At the time of Mr. Heuer's entree in the
music trade, nine-tenths of the pianos sold
in the Mexican Republic were of European
manufacture. Mr. Heuer has been remark-
ably successful with American instruments.
Perhaps the most popular in this line may
be included the Sterling pianos, the agency
for which he has held a long time. His
annual sales of Sterling pianos are exceed-
ingly large. In organs he has had the
agency for the Estey for the entire Repub-
lic of Mexico. Some two years ago he took
the agency for the "Crown" pianos, manu-
factured by George P. Bent, of Chicago.
He has made satisfactory sales with these
instruments. The orchestral attachment
seems indeed popular in the Mexican Re-
public. It is possible to imitate with this
attachment a number of southern instru-
ments, and this has brought the "Crown"
into special demand.
It is something over a year ago that he
secured the agency for the Knabe pianos
These instruments had already occupied a
high position in Mexico—a position which
has been considerably augmented since Mr.
Heuer has secured the agency.
He has also handled for a number of years
the Wilcox & White Symphony. Lately he
has been successful with the new attachment
manufactured by this concern designated
the "Angelus."
Mr. Heuer writes us: "We are doing a
nice trade with the new Wilcox & White
attachment, which, I am glad to say, is su-
perior to all automatic inventions up to to-
day without exception."
His latest piano acquisition is the Mexi-
can agency for the Kranich & Bach pianos.
Mr. Heuer has only held this agency for
a short time, but he sends us a communi-
cation in which he mentions his success with
these instruments in eulogistic terms.
Thus we see how this energetic young-
man has built up a vast and steadily grow-
ing trade for instruments of American
manufacture in Mexico. In this we desire
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