Music Trade Review

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THE MUSIC TRADE REVIEW.
Paderewski Endorses the /Eolian
The Shaw Piano Co.
THE RENOWNED PIANIST CHARMED WITH THE
JULIAN AN UNSOLICITED TESTIMONIAL OF
UNIQUE INTEREST AND SPECIAL VALUE.
PRESENTS PLAYING CARDS AN OBJECT LESSON
AND A MORAL.
"TVTOTHING succeeds like success,"
^ \ | may be a hackneyed expression,
but the adage applies with special signifi-
cance to the affairs of the ^Eolian Co. A
Paderewski endorsement under any circum-
stances is of the highest value; it has, how-
ever, special weight with those who are
familiar with the great artist's indifference
to mundane affairs. A testimonial from
Paderewski means, not a mere compliment,
not a quid pro quo, it is a gilt-edged endorse-
ment, stamped with the utmost sincerity,
and of untold value.
The fame of the yEolian had reached the
ears of the great Chopin exponent,during his
recent visit to this city, and, quite recently,
accompanied by his secretary, Mr. Hugo
Gorlitz, and unheralded, he presented him-
self at the ^olian warerooms, bent on an
inspection of the famous yEolian instru-
ments. The accompanying half-tone illus-
trations and the letter of endorsement speak
eloquently of the result of his visit.
The great pianist was so captivated with
the ^Eoiian instruments he inspected, that
he ordered an ^Eolian grand to be placed
in his parlor at the Hotel Windsor, and, in
addition, left instructions for a special in-
strument to be forwarded to his Parisian
home Just previous to sailing, he for-
warded the ^Eolian Co. the following-
magnificent endorsement:
HEN it comes to getting up something
novel, effective—withal useful—in
advertising, the Shaw Piano Co. "can't be
beat." Their "latest" is a complete pack
of playing cards, ivory finish and of unique
design, with the words "Shaw Piano Co.,
Erie, Pa.," tastefully lithographed on the
back of each card.
The gift is so handsome that it almost
tempts one to "drop everything" to indulge
in the festive game. We take it that the
donors did not distribute these cards for the
purpose exactly of having the members of
the trade devote all their spare time to
"looking up" the delusive "royal flush,"
"full house," "three of a kind," or to solve
the many other mysteries of the national
game; they must be considered rather as
aij object lesson to convey the moral that
the dealers handling the Shaw pianos are
supplied with the "right cards," and if they
play them with acumen and intelligence
they will come out ahead in the great game
of securing trade.
That's the point which dealers—particu-
larly those who "stay out" and refuse to
"take a hand"—should bear in mind. If
they want to win they must "chip in" and
play for a big jack pot. With the Shaw
piano for a card (it counts as good as a
"royal flush") they are certain to scoop in
a big share of all the trade that's going.
Good idea. Well, rather.
N E W YORK, April 22, 1896.
'The .Eotian Company, Neiv York, N. V.:
It affords me great pleasure to tell you how
greatly and agreeably I was surprised by your
instruments. They combine all the effects which
can be produced by the most skillful manipulation
of a grand organ with those of an orchestra; the
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execution of even the most complicated passages
leaves nothing to be desired, and what adds most
to the instrument's value is the magnificent reper-
tory which, with great care and perfect taste, you
have prepared for it. I consider your instruments
not only a source of delight to music lovers, but
also a delight to art itself, as by means of the
.rEolian the masterpieces, through a thus easily
obtained production, will greatly gain in apprecia-
tion and popularity.
Wishing you well deserved success, I remain,
Yours very truly,
I. J. PADKREWSKI.
But little more need be-said. It has fre-
quently been our pleasure to refer in un-
qualified praise to the merits and splendid
musical possibilities of the ^-Eoliar. The
firm prospers because it deserves to p rasper;
the ^Eolian instruments sell readiJy, be-
cause by their intrinsic worth they com-
mand admiration, and patronage follows as
a matter of course. To become identified
with the ^Eolian trade would seem almost
to secure success.
THE .KOI.IAN IN PADEREWSKI S PARLOR AT T H E WINDSOR
Those Stickle Shares Sold.
HE 118 shares of Century Piano Co.
stock, turned over to the Sheriff by
Chas. A. Stickle under order of the court
under a judgment secured against M. A.
Paulson, et al., were sold Wednesday of
last week by Deputy Sheriff Megaarden.
Paul J. Schmidt, of the Century Piano Co.,
T
HOTEL.
bid in the shares for $615. The par value
of the stock is $100 per share.
W. BOULT, of Vancouver, B. C., has pur-
chased the musical instrument business of
Prunton & Co.
CAMPP.ELL & GLAZIER is the name of a
new music trade firm which recently com-
menced business at Athens, O.
New Style McCammons.
HE new styles 7, 14 and 21 McCammon
pianos, which will soon be placed on
the market, contain a new scale which is
conceded to be the best effort of Superin-
tendent Mennig, an able acoustician and
scale drawer. When we say that the new
scale is a decided improvement over that
embodied in the standard styles, much is
conveyed, for the present styles of "Mc-
Cammons" have won a wide and lasting
popularity for their quality of tone, as well
as artistic designs of cases. The new style
McCammons are destined to make a "big
hit," and we hope to be able to present illus-
trations of these instruments in a future
issue.
General business with the McCammon
Piano Co. is very fair, their shipments dur-
ing March and April being quite heavy.
Their business so far this month is keeping
up remarkably well.
T
Braumuller Co.
»* I N excellent week's business," said
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Mr. Otto L. Braumuller to THE
REVIEW, on Thursday last. "We received
one order for ten pianos early in the week,
and have shipped at least fifteen additional
instruments.
"Nowadays we are thankful for spurts."