Music Trade Review
Issue: 1895 Vol. 20 N. 18 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
The Southern Number.
It Created a Sensation and Everywhere
was Pronounced a Journalistic Triumph.
Advertisers Warm in their Praise.
Such Papers Elevate Journalism.
The Artistic Features of the Num-
ber Commended Excerpts from
a Few Letters Received.
lated on the elegant and artistic 'Southern
OTTO SUTRO & Co.: " I am in receipt of
Number' issue of your Music TRADE RK- the copy of THE MUSIC TRADK REVIEW,
VIKW. In a number of features it excelled which is very fine indeed, and a credit to
anything of the kind yet produced. We are your push and energy.''
well satisfied with our representation in it. "
ASSOCIATED T. & I. PRESS, Washington:
THK STERLING CO. : "We have received "Received the 'Southern Number' of THE
a copy of the 'Southern Number' of THK MUSIC TRADE REVIEW. We offer you our
MUSIC TRADK RKVIKW, and are very
much
pleased with the manner in which you have
gotten" it up. It is certainly very artistic."
congratulations upon its handsome appear-
ance and its solid look."
GEORGE W. CULTER,
WKAVKR ORGAN AND PIANO CO. : "We have
W
ORDS of praise anent the "Southern
Number" of THK MUSIC TRADE RE-
VIKW still continue to arrive at this office.
It is certainly gratifying, from a publisher's
standpoint, to receive such hearty endorse-
ments and so many encouraging words re-
garding a publication. Nothing was spared
in the way of expense to make the "South-
ern Number" an artistic souvenir of the
music trade of this country. The best ty-
pography and lithography procurable was
concentrated in this volume, and its artistic
appearance from cover to cover was evi-
dence of the fact that when THK MUSIC
TRADK RKVIF.W attempts to reach a desired
point that point is usually gained, and this
time we hung our hat on the high peg,
metaphorically.
Our claim is this, that
trade papers in a degree are a reflex of the
trades of which they are exponents, there-
fore good trade papers are a credit to their
respective trades.
Newspapers all over America have praised
this number for its artistic excellence. The
New York music trade editors failed to dis-
cover that such a publication was ever ut-
tered. Probably a copy did not reach them,
through the inefficiency of our mail service,
a defect which, by the way, should be
remedied.
The widespread advertising patronage
which appeared in the "Southern Number"
testifies strongly to the national character
of THK MUSIC TRADK RKVIKW.
However,
the work might be satisfying to us and still
not be to our patrons, therefore it is with
extreme gratification that we have received
pleasing words cf commendation from our
advertisers who each and every one had a
monetary interest in the volume.
Their support made it possible for us to
carry out our ideas from a newspaper stand-
point. We repeat, the men who supported
the enterprise had a right to an expression
of their opinions whether approving or con-
demning our work. It is seldom, indeed,
we believe, that publishers are in receipt of
such expressions of opinions as we append
herewith.
received a copy of your'Southern Number'
Little
Rock, Ark. :
"Allow me to congratulate you upon its
handsome style."
of THK MUSIC TRADK RKVIKW, and must say
that we are delighted with it. An edition
of that kind shows enterprise, and we feel
confident that it will prove mutually bene-
ficial as also to your patrons."
KKI.LKR BROS. & BLIGHT CO.: "We have
received your 'Southern Number,' and we
consider it in every respect a most artistic
production, and if you continue improving
in the future as in the past the demand for
them as a souvenir will be great. We do
not know of any trade paper that has been
issued up to date, that will at least compare
with it, and we wish you good luck in your
enterprise."
PKASK PIANO CO. : " T h e 'Southern Num-
ber'
of
THE MUSIC TRADK RKVIKW came
duly to hand. We have taken great pleas-
ure in looking through same. We consider
it one of the brightest and best of the many
excellent numbers of the various trade
papers.''
J. P. SIMMONS & Co., Louisville, Ky.:
" I congratulate you upon the paper; it
is certainly a very finely gotten up edition.''
JEWETT PIANO CO. : "Your special 'South-
ern Number' was fine."
THE INDICATOR, Chicago: The South-
ern special number of Edward Ly-
man
Bill's
Music
TRADK
RKVIKW is a
highly creditable production, whether con-
sidered from a typographical, literary or
business point of view. The number is full
of entertaining matter, and will certainly
prove of deep interest to the music trada-.
dealers, especially in that part of the coun-
try.
• •
THE
Edward
Number
SOUND
BREEZE,
Lyman
of
Bill's
THK
Lyme,
Conn.:
special Southern
MUSIC
TRADE.
RK-
VIKW is about as near perfection from
all points of view as one could desire.
The two color sheets are something new in
MCCAMMON PIANO CO. : "We have exam-
typographical art, and that is what Mr. Bill
ined the 'Southern Number' oi THK MUSIC is looking for. The special contains seven-
TRADK REVIEW, and most unhesitatingly
ty-four pages of interesting matter, a num-
pronounce it the finest and most artistic ber of them being printed in Spanish, to
publication of the kind ever brought to our cover the Mexican territory he has recently
notice. We are extremely well pleased with visited. The issue is a decided credit to
our ad. contained therein."
Mr. Bill and his printers.
BRAUMULLER CO. : "We have received a
copy of the 'Southern Number' of your
Music TRADK REVIEW, and take great
pleasure in telling you how much we ap-
preciate it. The number contains a great
deal of valuable information to the music
trade."
C. G. CONN:
" I received the 'Southern
Number' of THE MUSIC TRADK RKVIKW, and
wish to congratulate you upon its handsome
appearance."
THE
PRKSTO,
TRADK
RKVIKW
Chicago:
has
THK MUSIC
afforded
another
proof of the efficacy of "special is-
sues." In its "Southern Number" of
April 20th, it also presented a splendid ex-
ample of enterprise, forethought and good
trade journalism.
The purpose of this
Southern Number is to bring the American
manufacturers into closer communication
with Mexico and the South—a timely
achievement and one full of promise. THE.
MUSIC TRADE REVIEW'S special issue this
COL. WM. E. MCARTHUR:
to finish your 'Southern
"From start
Number' of
time consists of seventy-six pages and three
supplements. Its prominent feature is in
the Music
TRADK
REVIEW
is an im-
printing the bulk of its trade matter in the
mense success.
It distances all com- Spanish language, thus affording a medium
petitors, and, like the winner of a of value to the enterprising manufacturers
great race, on the home-stretch shows them in extending their trade into a territory
WM. KNABK & Co.: "We are much pleased a clean pair of heels. Of all your efforts it heretofore but little cultivated.
with your'Southern Number' of THK MUSIC is beyond question the best yet in every re-
THE OPINION, Branford, Conn.: Another
spect—literary, artistic and t3'pographical.
TRADK RKVIKW, and the representation
special, the "Southern Number" of THE
given our hovise therein.
The edition is Accept my congratulations—pen, ink and
MUSIC TRADE REVIEW, was received this
certainly a very artistic one, and we beg to paper are inadequate to a further expression
week. It is, as its editor says, "in manyTe-
of my thoughts. "
compliment you on the same."
spects, perhaps the most remarkable issue
S S. STEWART: " I am very much pleased which has been uttered by a musical pub-
.VOSK & SONS PIANO CO. : "We have heard
with the 'Southern Number' of your musi- lication." A portion of the issue is pub-
nothing but one opinion regarding the
cal
publication, THE MUSIC TRADK REVIEW.
'Southern Number' of THK MUSIC TRADK
lished in Spanish, and the whole book is a
It
is
certainly a beautifully finished piece model of what an enterprising publisher
RKVIKW that— of approval. It is certainly
an artistic number, and very well arranged of musical literature."
like Mr. Bill can produce.
and illustrated."
EDWARD F. DROOP & SONS: "The edition
H. LEHR & Co.: "You are to be congratu-
is one of the finest we have ever seen."
HAMILTON ORGAN
CO.:
"We
admired
your special Southern Niiniber very much."
THE MUSIC TRADE REVIEW.
The Southern Number.
It Created a Sensation and Everywhere
was Pronounced a Journalistic Triumph.
Advertisers Warm in their Praise.
Such Papers Elevate Journalism.
The Artistic Features of the Num-
ber Commended Excerpts from
a Few Letters Received.
lated on the elegant and artistic 'Southern
OTTO SUTRO & Co.: " I am in receipt of
Number' issue of your Music TRADE RK- the copy of THE MUSIC TRADK REVIEW,
VIKW. In a number of features it excelled which is very fine indeed, and a credit to
anything of the kind yet produced. We are your push and energy.''
well satisfied with our representation in it. "
ASSOCIATED T. & I. PRESS, Washington:
THK STERLING CO. : "We have received "Received the 'Southern Number' of THE
a copy of the 'Southern Number' of THK MUSIC TRADE REVIEW. We offer you our
MUSIC TRADK RKVIKW, and are very
much
pleased with the manner in which you have
gotten" it up. It is certainly very artistic."
congratulations upon its handsome appear-
ance and its solid look."
GEORGE W. CULTER,
WKAVKR ORGAN AND PIANO CO. : "We have
W
ORDS of praise anent the "Southern
Number" of THK MUSIC TRADE RE-
VIKW still continue to arrive at this office.
It is certainly gratifying, from a publisher's
standpoint, to receive such hearty endorse-
ments and so many encouraging words re-
garding a publication. Nothing was spared
in the way of expense to make the "South-
ern Number" an artistic souvenir of the
music trade of this country. The best ty-
pography and lithography procurable was
concentrated in this volume, and its artistic
appearance from cover to cover was evi-
dence of the fact that when THK MUSIC
TRADK RKVIF.W attempts to reach a desired
point that point is usually gained, and this
time we hung our hat on the high peg,
metaphorically.
Our claim is this, that
trade papers in a degree are a reflex of the
trades of which they are exponents, there-
fore good trade papers are a credit to their
respective trades.
Newspapers all over America have praised
this number for its artistic excellence. The
New York music trade editors failed to dis-
cover that such a publication was ever ut-
tered. Probably a copy did not reach them,
through the inefficiency of our mail service,
a defect which, by the way, should be
remedied.
The widespread advertising patronage
which appeared in the "Southern Number"
testifies strongly to the national character
of THK MUSIC TRADK RKVIKW.
However,
the work might be satisfying to us and still
not be to our patrons, therefore it is with
extreme gratification that we have received
pleasing words cf commendation from our
advertisers who each and every one had a
monetary interest in the volume.
Their support made it possible for us to
carry out our ideas from a newspaper stand-
point. We repeat, the men who supported
the enterprise had a right to an expression
of their opinions whether approving or con-
demning our work. It is seldom, indeed,
we believe, that publishers are in receipt of
such expressions of opinions as we append
herewith.
received a copy of your'Southern Number'
Little
Rock, Ark. :
"Allow me to congratulate you upon its
handsome style."
of THK MUSIC TRADK RKVIKW, and must say
that we are delighted with it. An edition
of that kind shows enterprise, and we feel
confident that it will prove mutually bene-
ficial as also to your patrons."
KKI.LKR BROS. & BLIGHT CO.: "We have
received your 'Southern Number,' and we
consider it in every respect a most artistic
production, and if you continue improving
in the future as in the past the demand for
them as a souvenir will be great. We do
not know of any trade paper that has been
issued up to date, that will at least compare
with it, and we wish you good luck in your
enterprise."
PKASK PIANO CO. : " T h e 'Southern Num-
ber'
of
THE MUSIC TRADK RKVIKW came
duly to hand. We have taken great pleas-
ure in looking through same. We consider
it one of the brightest and best of the many
excellent numbers of the various trade
papers.''
J. P. SIMMONS & Co., Louisville, Ky.:
" I congratulate you upon the paper; it
is certainly a very finely gotten up edition.''
JEWETT PIANO CO. : "Your special 'South-
ern Number' was fine."
THE INDICATOR, Chicago: The South-
ern special number of Edward Ly-
man
Bill's
Music
TRADK
RKVIKW is a
highly creditable production, whether con-
sidered from a typographical, literary or
business point of view. The number is full
of entertaining matter, and will certainly
prove of deep interest to the music trada-.
dealers, especially in that part of the coun-
try.
• •
THE
Edward
Number
SOUND
BREEZE,
Lyman
of
Bill's
THK
Lyme,
Conn.:
special Southern
MUSIC
TRADE.
RK-
VIKW is about as near perfection from
all points of view as one could desire.
The two color sheets are something new in
MCCAMMON PIANO CO. : "We have exam-
typographical art, and that is what Mr. Bill
ined the 'Southern Number' oi THK MUSIC is looking for. The special contains seven-
TRADK REVIEW, and most unhesitatingly
ty-four pages of interesting matter, a num-
pronounce it the finest and most artistic ber of them being printed in Spanish, to
publication of the kind ever brought to our cover the Mexican territory he has recently
notice. We are extremely well pleased with visited. The issue is a decided credit to
our ad. contained therein."
Mr. Bill and his printers.
BRAUMULLER CO. : "We have received a
copy of the 'Southern Number' of your
Music TRADK REVIEW, and take great
pleasure in telling you how much we ap-
preciate it. The number contains a great
deal of valuable information to the music
trade."
C. G. CONN:
" I received the 'Southern
Number' of THE MUSIC TRADK RKVIKW, and
wish to congratulate you upon its handsome
appearance."
THE
PRKSTO,
TRADK
RKVIKW
Chicago:
has
THK MUSIC
afforded
another
proof of the efficacy of "special is-
sues." In its "Southern Number" of
April 20th, it also presented a splendid ex-
ample of enterprise, forethought and good
trade journalism.
The purpose of this
Southern Number is to bring the American
manufacturers into closer communication
with Mexico and the South—a timely
achievement and one full of promise. THE.
MUSIC TRADE REVIEW'S special issue this
COL. WM. E. MCARTHUR:
to finish your 'Southern
"From start
Number' of
time consists of seventy-six pages and three
supplements. Its prominent feature is in
the Music
TRADK
REVIEW
is an im-
printing the bulk of its trade matter in the
mense success.
It distances all com- Spanish language, thus affording a medium
petitors, and, like the winner of a of value to the enterprising manufacturers
great race, on the home-stretch shows them in extending their trade into a territory
WM. KNABK & Co.: "We are much pleased a clean pair of heels. Of all your efforts it heretofore but little cultivated.
with your'Southern Number' of THK MUSIC is beyond question the best yet in every re-
THE OPINION, Branford, Conn.: Another
spect—literary, artistic and t3'pographical.
TRADK RKVIKW, and the representation
special, the "Southern Number" of THE
given our hovise therein.
The edition is Accept my congratulations—pen, ink and
MUSIC TRADE REVIEW, was received this
certainly a very artistic one, and we beg to paper are inadequate to a further expression
week. It is, as its editor says, "in manyTe-
of my thoughts. "
compliment you on the same."
spects, perhaps the most remarkable issue
S S. STEWART: " I am very much pleased which has been uttered by a musical pub-
.VOSK & SONS PIANO CO. : "We have heard
with the 'Southern Number' of your musi- lication." A portion of the issue is pub-
nothing but one opinion regarding the
cal
publication, THE MUSIC TRADK REVIEW.
'Southern Number' of THK MUSIC TRADK
lished in Spanish, and the whole book is a
It
is
certainly a beautifully finished piece model of what an enterprising publisher
RKVIKW that— of approval. It is certainly
an artistic number, and very well arranged of musical literature."
like Mr. Bill can produce.
and illustrated."
EDWARD F. DROOP & SONS: "The edition
H. LEHR & Co.: "You are to be congratu-
is one of the finest we have ever seen."
HAMILTON ORGAN
CO.:
"We
admired
your special Southern Niiniber very much."
Future scanning projects are planned by the International Arcade Museum Library (IAML).