Music Trade Review
Issue: 1892 Vol. 16 N. 2 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
3 EAST 14th STREET, NEW YORK.
SUBSCRIPTION (including postage) United States and
Canada, $3.00 per year, in advance; Foreign Countries,
$4 00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion; unless inserted upon rates made by special
contract.
Entered at the New York Post Office as Second Class Matter.
:
--
musical industries of this country, believing
that when manufacturers realized the honest
intent of purpose which actuated us, and the
steadily accumulating power which this newspa-
per institution was attaining, they would find it
to their interest and advantage to patronize us.
The successful newspaper is necessarily a
plant of slow growth and its expansion, in-
fluence and value are increased solely by the
integrity and honesty of purpose of its con-
ductors. It is only after years of fair and hon-
orable dealing that its readers and patrons learn
to place a certain confidence in its teachings,
and reliance in its value as an advertising
medium.
The present advertising patronage contained
within the covers of this issue will, perhaps,
serve as a forcible argument in favor of our
policy and of the strength which we control
to-day.
#
TO OUR ADVERTISERS.
THE size of this issue demonstrates one fact
plainly, viz., that the music trade of this
country have given us a liberal patronage,
for which we feel particularly grateful. We
have made this statement to our special adver-
tisers, that we proposed to cover the entire
music trade of this country with this edition.
We have asked each of them to forward to
this office a list of names of those to whom they
desired the paper sent, and promised that the
same should be carefully checked off and com-
pared with our list, and if any names appear-
ing were not already upon our subscription list,
the parties named would each receive a copy of
this issue.
•
If any of our advertisers will drop a card to
any of the individuals named in their list, they
will receive, if desired, undeniable proof that
the copies were sent from this office. We be-
lieve nothing can be fairer than this, and we are
honest in our assertion that the present issue of
THE MUSIC TRADE REVIEW will be read by
more men interested in our musical industries
than any previous issue of a trade publication
in this country. We say trade, because this
journal is essentially a music trade paper, and
while occasionally leaving our beaten path in
order that we may pluck flowers by the way-
side, we intend that the blossoms shall always
be fragrant and pleasing while we still main-
tain our individuality as a distinctive music
trade publication.
JUST A WORD WITH YOU.
present issue of THE MUSIC TRADE
REVIEW we begin the first of a weekly series.
For thirteen years past this paper has been pub-
lished on the 5th and 20th of each month,
without having ever had to miss a number.
The paper has grown and developed with the
musical industries of America, and may be
classed to-day as an institution permanent and
successful, known and recognized in every
State and Territory of the Union, and in every
Our enterprise has not been employed nor our
civilized country on the globe. Our policy has success won without fomenting jealousy in cer-
been a strong and vigorous one, and we have tain quarters. Jealousy that has culminated in
ever been ready to '' prick the bubble, humbug.'' a series of articles to which no journalist would
During the many years of this journal's ex- ever resort. In this connection we particularly
istence we have never found it necessary to refer to an " old clo.'' paper located on Union
attack firms or individuals simply because they Square, and jocularly known as The Terrier, a
were non-advertisers, or to levy any sum what- very appropriate name which was probably
ever for hush money upon the firms regarding gained by the aforesaid sheet's well-known
whom we were in possession of business secrets. barking qualities, and from its readiness to flee
Our bills have been made out for honest adver- at all time* when the attack was turned upon
tising and subscription accounts. Our policy it. It cannot, however, be expected that any
has been to show our readers and the trade that musical newspaper whose conductors run an in-
we were qualified and competent to publish a telligence office and piano brokerage business
clean, clear, honest and candid exponent of the will attain any lofty heights of journalism.
"^STITH the
TO OUR READERS.
THE subscription to THE MUSIC TRADE R E -
will remain as heretofore, three dollars a
year. The columns of this paper will contain
the news of the trade and of the musical world
in a condensed form, and our readers may rest
assured that they will find a clear presentation
of facts appertaining to the music trades of
America. Our facilities for obtaining the news
are probably unsurpassed by those of any other
trade publication in the world.
We have at present a thoroughly competent
representative in Europe, and also correspond-
ents in many of the principal cities of America,
while representatives from the home office are
constantly on the wing, so to speak. Our staff
comprises critical, musical and practical news-
paper talent.
# «
VIEW
OUR PREMIUM.
of this journal always find it of
importance to preserve their file. By so doing
they have a convenient volume which contains
not only the events transpiring in the music
trade during the year, but also a vast amount of
entertaining historical and scientific matter. In
order that our readers may be provided with
binders for this paper, we have contracted with
the National Binder Co. for a large number of
their binders, which are acknowledged to be the
most perfect made. An illustration of one
appears below.
READERS
These binders are usually sold at $1 each.
We make the following offer: To all new
yearly subscribers, and to all who renew their
subscriptions, we will, until October 1st, 1892,
send one of these binders free. This is a special
offer, and we have no doubt that many will
avail themselves of it.
ART IN ADVERTISING.
W E would call special attention to the origi-
nality shown on the pages of display advertis-
ing in the present issue of this paper. During
the past year we have brought out several new
and attractive features of advertising which
have been productive of good results to our ad-
vertisers. Originality in advertising always
attracts attention.
We are specially prepared to furnish designs
and estimates for high-class advertising. If
you desire something new, original and at-
tractive write us.
THE MUSIC TRADE REVIEW.
3 EAST 14th STREET, NEW YORK.
SUBSCRIPTION (including postage) United States and
Canada, $3.00 per year, in advance; Foreign Countries,
$4 00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion; unless inserted upon rates made by special
contract.
Entered at the New York Post Office as Second Class Matter.
:
--
musical industries of this country, believing
that when manufacturers realized the honest
intent of purpose which actuated us, and the
steadily accumulating power which this newspa-
per institution was attaining, they would find it
to their interest and advantage to patronize us.
The successful newspaper is necessarily a
plant of slow growth and its expansion, in-
fluence and value are increased solely by the
integrity and honesty of purpose of its con-
ductors. It is only after years of fair and hon-
orable dealing that its readers and patrons learn
to place a certain confidence in its teachings,
and reliance in its value as an advertising
medium.
The present advertising patronage contained
within the covers of this issue will, perhaps,
serve as a forcible argument in favor of our
policy and of the strength which we control
to-day.
#
TO OUR ADVERTISERS.
THE size of this issue demonstrates one fact
plainly, viz., that the music trade of this
country have given us a liberal patronage,
for which we feel particularly grateful. We
have made this statement to our special adver-
tisers, that we proposed to cover the entire
music trade of this country with this edition.
We have asked each of them to forward to
this office a list of names of those to whom they
desired the paper sent, and promised that the
same should be carefully checked off and com-
pared with our list, and if any names appear-
ing were not already upon our subscription list,
the parties named would each receive a copy of
this issue.
•
If any of our advertisers will drop a card to
any of the individuals named in their list, they
will receive, if desired, undeniable proof that
the copies were sent from this office. We be-
lieve nothing can be fairer than this, and we are
honest in our assertion that the present issue of
THE MUSIC TRADE REVIEW will be read by
more men interested in our musical industries
than any previous issue of a trade publication
in this country. We say trade, because this
journal is essentially a music trade paper, and
while occasionally leaving our beaten path in
order that we may pluck flowers by the way-
side, we intend that the blossoms shall always
be fragrant and pleasing while we still main-
tain our individuality as a distinctive music
trade publication.
JUST A WORD WITH YOU.
present issue of THE MUSIC TRADE
REVIEW we begin the first of a weekly series.
For thirteen years past this paper has been pub-
lished on the 5th and 20th of each month,
without having ever had to miss a number.
The paper has grown and developed with the
musical industries of America, and may be
classed to-day as an institution permanent and
successful, known and recognized in every
State and Territory of the Union, and in every
Our enterprise has not been employed nor our
civilized country on the globe. Our policy has success won without fomenting jealousy in cer-
been a strong and vigorous one, and we have tain quarters. Jealousy that has culminated in
ever been ready to '' prick the bubble, humbug.'' a series of articles to which no journalist would
During the many years of this journal's ex- ever resort. In this connection we particularly
istence we have never found it necessary to refer to an " old clo.'' paper located on Union
attack firms or individuals simply because they Square, and jocularly known as The Terrier, a
were non-advertisers, or to levy any sum what- very appropriate name which was probably
ever for hush money upon the firms regarding gained by the aforesaid sheet's well-known
whom we were in possession of business secrets. barking qualities, and from its readiness to flee
Our bills have been made out for honest adver- at all time* when the attack was turned upon
tising and subscription accounts. Our policy it. It cannot, however, be expected that any
has been to show our readers and the trade that musical newspaper whose conductors run an in-
we were qualified and competent to publish a telligence office and piano brokerage business
clean, clear, honest and candid exponent of the will attain any lofty heights of journalism.
"^STITH the
TO OUR READERS.
THE subscription to THE MUSIC TRADE R E -
will remain as heretofore, three dollars a
year. The columns of this paper will contain
the news of the trade and of the musical world
in a condensed form, and our readers may rest
assured that they will find a clear presentation
of facts appertaining to the music trades of
America. Our facilities for obtaining the news
are probably unsurpassed by those of any other
trade publication in the world.
We have at present a thoroughly competent
representative in Europe, and also correspond-
ents in many of the principal cities of America,
while representatives from the home office are
constantly on the wing, so to speak. Our staff
comprises critical, musical and practical news-
paper talent.
# «
VIEW
OUR PREMIUM.
of this journal always find it of
importance to preserve their file. By so doing
they have a convenient volume which contains
not only the events transpiring in the music
trade during the year, but also a vast amount of
entertaining historical and scientific matter. In
order that our readers may be provided with
binders for this paper, we have contracted with
the National Binder Co. for a large number of
their binders, which are acknowledged to be the
most perfect made. An illustration of one
appears below.
READERS
These binders are usually sold at $1 each.
We make the following offer: To all new
yearly subscribers, and to all who renew their
subscriptions, we will, until October 1st, 1892,
send one of these binders free. This is a special
offer, and we have no doubt that many will
avail themselves of it.
ART IN ADVERTISING.
W E would call special attention to the origi-
nality shown on the pages of display advertis-
ing in the present issue of this paper. During
the past year we have brought out several new
and attractive features of advertising which
have been productive of good results to our ad-
vertisers. Originality in advertising always
attracts attention.
We are specially prepared to furnish designs
and estimates for high-class advertising. If
you desire something new, original and at-
tractive write us.
Future scanning projects are planned by the International Arcade Museum Library (IAML).