Music Trade Review
Issue: 1886 Vol. 9 N. 21 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
3° 2
THE MUSIC TRADE REVIEW.
man's sign offers a mute invitation to those only who to come in, sometimes more rapidly, than the firm
pass his place of business; his circulars can» only can conveniently fill them, notwithstanding their
reach those to whom particular attention is given; capacity is such that they can turn out a large num-
HERE is now and then a person so stupid as to but his advertisement in a trade newspaper goes in- ber of pianos. We think a call will convince one
believe that advertisements in trade newspa- to the highways and byways, finding customers and that the "Opera" Piano is destined to become
pers are not generally read, and that the compelling them to consider his argument.
popular.
money expended in advertising this way is wasted.
Advertisers sometimes say : " Well, I cannot afford
Now, a good trade journal, published directly in a large advertisement, and a smaller one won't do
TO THE MUSIC TRADE.
their interest, goes directly to the class of trade me any good.'' Now, our advice i s : Don t be
they wish to influence. If a hundred men of polite afraid to have a small advertisement by the side of
address, fluent speech, and ready wit were to call, a larger competing one. The big one can't eat it up."
N answer to the announcement of William H.
weekly or monthly, each upon a hundred others, and —Journal of Progress.
Bonner & Co., and the statement of Mr. R. E.
get their attention long enough to say, "John Smith
Graham, of Philadelphia, Pa., regarding the
has made a great improvement in such-and-such a
ownership and authority of Bowen & Schleiffarth to
THE "OPERA" PIANO.
machine," or that "Jones or Brown, at such a place,
publish the topical song, "They Can't Do It, You
has a complete and full line of wood-working ma-
Know," Messrs. Bonner & Co., have had the pru-
HE "Opera" Piano has now found its way into dence to refrain from charging ua with infringing
chinery," we will readily concede that the services
many of the cities and towns of any note in their copyright; but have doubtless hoped and in-
of these one hundred men would be of great service
this country. The manufacturers, Peek & tended that their recently issued card should be
to Smith and Jones, and of great advantage to the
party to whom the statement was made. The hun- Son, who have been established since 1850, are one taken by the trade as involving such charge. We
dred men could not be employed to go from place to of the most enterprising in the trade. They believe invite the trade to examine both copies and the fact
place—some small and distant places-and make in judicious advertising, and through this medium as shown by the dates of the copyrights; ours in
this statement to five or ten thousand people at less together with the quality of the instrument, they at- 1885, theirs in 1886, and the subjoined statement
than a cost of five or ten thousand dollars each trip. tribute the present success of the "Opera." Their of Mr. George Schleiffarth, supported by the copy-
All this Is done by the trade newspaper at a cost of factories are models in their way. None are better right granted to us as proprietors long before any
a few hundreds at the most, and the visits are equipped as all the latest appliances are used, and other "authorized," or unauthorized edition had ap-
made weekly or monthly, as the case may be. their warerooms and office are fitted in the latest peared.
The messenger who travels addresses himself and most artistic style.'
We are advised that in the title, words and refrain
to the ear, and takes the party addressed when
The senior member is the practical partner; he it infringes our copyright, which we shall protect by
he may have his thoughts absorbed in business or looks after, and supervises the manufacturing, and all legal means.
other matters; but the trade newspapers reaches so thorough is he, that the instruments are examined
BOWEN & SCHLEIFFARTH.
the party sought through the eye when the reader in every detail before they are shipped. Every em-
has his thoughts solely fixed upon the paper before ployee must pass through a most regid examination
him. But those who affect to believe that there is before he is received into the factory.
A CARD.
little use in advertising urge, as an objection, that
They employ, therefore, only those who have had
I, the undersigned, would respectfully inform the
advertisements are not read. They can easily be years of experience in their business. Mr. George
convinced of their error in this respect by making Peek the junior member, attends to all the office music trade that I am the sole composer of the
inquiry. Let them insert an advertisement offering details, which, as is well known, are very numerous; melody of the topical song, "They Can't Do It, You
to purchase some article that is tolerably plenty in still he has a very efficient corp of clerks which, Know," published by Bowen & Schleiffarth, Chicago;
the market, and they will be flooded with offers to through his system, can manage a very large amount the words were written by Mr. Harry B. Smith, editor
sell before the ink of the advertisement is dry.
of business in a very short space of time. Mr. H. of the Rambler, and the name of Mr. Nat. C. Good-
In its sphere, the trade newspaper is worth a dozen J. Raymore their travelling man, has been engaged win is used by his permission (given in the presence
New York Heralds or Tribunes, with their circula- in the business for many years, and is well acquaint- of a number of witnesses).
Yours sincerely,
tion of hundreds of thousands, to an advertiser in ed with all the prominent agents throughout the
whose interest the trade journal is published. A country, and when he takes the road, orders are sure
ADVERTISING IN TRADE NEWSPAPERS.
T
I
T
T
rac e
'
J^umber.
AUGUST 5th in 2nth, 1BBB.
The Music Trade Review will enter upon the Eighth Vear of its existence on the above date,
occasion The Music Trade Review will tie increased in size, and will have a specially
enlarged .circulation in honor of its Birthday.
On this
THE ONLY MUSIC TRADE PAPER IN THE UNITED STATES.
Between now and August 5th, our representatives will visit all the principal points, North, South, East and West, and also make a thorough tour
through Canada from one end to the other.
We shall be pleased to hear from parties concerning Special Advertisements at as early a date as possible, as it is our intention that such advertisements
shall be displayed in the handsomest style of the typographic art. We also invite correspondence from dealers throughout the country, and request that
they mail us photographs of themselves for reproduction in this issue. Our circulation J s acknowledged to be 25 per cent, greater than any other paper
pretending to represent the music trade. As proof of this, see Rowell's Newspaper Directory for 1886.
THE ITJUSIG TF^ADE
WELLES & BILL, Editors and Proprietors.
WILL. G. CASE, Associate Editor.
22 East 17th Street, New York.
3° 2
THE MUSIC TRADE REVIEW.
man's sign offers a mute invitation to those only who to come in, sometimes more rapidly, than the firm
pass his place of business; his circulars can» only can conveniently fill them, notwithstanding their
reach those to whom particular attention is given; capacity is such that they can turn out a large num-
HERE is now and then a person so stupid as to but his advertisement in a trade newspaper goes in- ber of pianos. We think a call will convince one
believe that advertisements in trade newspa- to the highways and byways, finding customers and that the "Opera" Piano is destined to become
pers are not generally read, and that the compelling them to consider his argument.
popular.
money expended in advertising this way is wasted.
Advertisers sometimes say : " Well, I cannot afford
Now, a good trade journal, published directly in a large advertisement, and a smaller one won't do
TO THE MUSIC TRADE.
their interest, goes directly to the class of trade me any good.'' Now, our advice i s : Don t be
they wish to influence. If a hundred men of polite afraid to have a small advertisement by the side of
address, fluent speech, and ready wit were to call, a larger competing one. The big one can't eat it up."
N answer to the announcement of William H.
weekly or monthly, each upon a hundred others, and —Journal of Progress.
Bonner & Co., and the statement of Mr. R. E.
get their attention long enough to say, "John Smith
Graham, of Philadelphia, Pa., regarding the
has made a great improvement in such-and-such a
ownership and authority of Bowen & Schleiffarth to
THE "OPERA" PIANO.
machine," or that "Jones or Brown, at such a place,
publish the topical song, "They Can't Do It, You
has a complete and full line of wood-working ma-
Know," Messrs. Bonner & Co., have had the pru-
HE "Opera" Piano has now found its way into dence to refrain from charging ua with infringing
chinery," we will readily concede that the services
many of the cities and towns of any note in their copyright; but have doubtless hoped and in-
of these one hundred men would be of great service
this country. The manufacturers, Peek & tended that their recently issued card should be
to Smith and Jones, and of great advantage to the
party to whom the statement was made. The hun- Son, who have been established since 1850, are one taken by the trade as involving such charge. We
dred men could not be employed to go from place to of the most enterprising in the trade. They believe invite the trade to examine both copies and the fact
place—some small and distant places-and make in judicious advertising, and through this medium as shown by the dates of the copyrights; ours in
this statement to five or ten thousand people at less together with the quality of the instrument, they at- 1885, theirs in 1886, and the subjoined statement
than a cost of five or ten thousand dollars each trip. tribute the present success of the "Opera." Their of Mr. George Schleiffarth, supported by the copy-
All this Is done by the trade newspaper at a cost of factories are models in their way. None are better right granted to us as proprietors long before any
a few hundreds at the most, and the visits are equipped as all the latest appliances are used, and other "authorized," or unauthorized edition had ap-
made weekly or monthly, as the case may be. their warerooms and office are fitted in the latest peared.
The messenger who travels addresses himself and most artistic style.'
We are advised that in the title, words and refrain
to the ear, and takes the party addressed when
The senior member is the practical partner; he it infringes our copyright, which we shall protect by
he may have his thoughts absorbed in business or looks after, and supervises the manufacturing, and all legal means.
other matters; but the trade newspapers reaches so thorough is he, that the instruments are examined
BOWEN & SCHLEIFFARTH.
the party sought through the eye when the reader in every detail before they are shipped. Every em-
has his thoughts solely fixed upon the paper before ployee must pass through a most regid examination
him. But those who affect to believe that there is before he is received into the factory.
A CARD.
little use in advertising urge, as an objection, that
They employ, therefore, only those who have had
I, the undersigned, would respectfully inform the
advertisements are not read. They can easily be years of experience in their business. Mr. George
convinced of their error in this respect by making Peek the junior member, attends to all the office music trade that I am the sole composer of the
inquiry. Let them insert an advertisement offering details, which, as is well known, are very numerous; melody of the topical song, "They Can't Do It, You
to purchase some article that is tolerably plenty in still he has a very efficient corp of clerks which, Know," published by Bowen & Schleiffarth, Chicago;
the market, and they will be flooded with offers to through his system, can manage a very large amount the words were written by Mr. Harry B. Smith, editor
sell before the ink of the advertisement is dry.
of business in a very short space of time. Mr. H. of the Rambler, and the name of Mr. Nat. C. Good-
In its sphere, the trade newspaper is worth a dozen J. Raymore their travelling man, has been engaged win is used by his permission (given in the presence
New York Heralds or Tribunes, with their circula- in the business for many years, and is well acquaint- of a number of witnesses).
Yours sincerely,
tion of hundreds of thousands, to an advertiser in ed with all the prominent agents throughout the
whose interest the trade journal is published. A country, and when he takes the road, orders are sure
ADVERTISING IN TRADE NEWSPAPERS.
T
I
T
T
rac e
'
J^umber.
AUGUST 5th in 2nth, 1BBB.
The Music Trade Review will enter upon the Eighth Vear of its existence on the above date,
occasion The Music Trade Review will tie increased in size, and will have a specially
enlarged .circulation in honor of its Birthday.
On this
THE ONLY MUSIC TRADE PAPER IN THE UNITED STATES.
Between now and August 5th, our representatives will visit all the principal points, North, South, East and West, and also make a thorough tour
through Canada from one end to the other.
We shall be pleased to hear from parties concerning Special Advertisements at as early a date as possible, as it is our intention that such advertisements
shall be displayed in the handsomest style of the typographic art. We also invite correspondence from dealers throughout the country, and request that
they mail us photographs of themselves for reproduction in this issue. Our circulation J s acknowledged to be 25 per cent, greater than any other paper
pretending to represent the music trade. As proof of this, see Rowell's Newspaper Directory for 1886.
THE ITJUSIG TF^ADE
WELLES & BILL, Editors and Proprietors.
WILL. G. CASE, Associate Editor.
22 East 17th Street, New York.
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