Music Trade Review
Issue: 1882 Vol. 5 N. 20 - Page 10
f
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSICAL CRITIC AND TRADE REVIEW.
May 26th, i#82,
IMPORTANT NOTICE.
of four million copies—more or lesg—each
E wish to call especial attention to our standing issue, but will not raise our advertising rates
notice, that all communications must invari- in consequence; neither will we turn T H E
ably be addressed to the Editor, Charles Avery Welles, MUSICAL CRITIC AND TRADE REVIEW into a
864 Broadway, New York City. Letters from cor- dramatic paper, a peanut trade paper, or an
respondents and advertisers are frequently addressed
to individual members of the staff, and in case of an old clo's trade paper, on account of its pres-
editor's absence from the city, must await his return ent enormous success.
before they can be opened. Tfds puts us to a great
r I 1HE Opera Festival in Boston was a
deal of trouble.
W
AND
TRADE REVIEW.
J L fiasco, and made trouble all around
among the managers, the artists, and the
With whicji ia incorporated THE MUSIC TRADE JOURNAL.
orchestra.
The only artist that came away satisfied
\ VTE do not, as a rule, impose upon our was Mme. Hauk. I t appears that Strakosch
THE OEGAN
VV
readers statements of the extraor- owes Gerster and Carnpanini certain sums
dinary attainments of T H E MUSICAL CRITIC for services during the season, which he
AND TKADE REVIEW. I t is best that the pa-
hoped to pay out of the profits of the Boston
AND THE MUSIC TRADES OF AMERICA. per should continue to speak for itself, as it Opera Festival, but which were increased on
has done for nearly four years.
account of the failure of that scheme.
PUBLISHED on THE 5th & 20th OF EACH MONTH
But it is not always just to the paper to
Strakosch has had bad luck this season in
persistently pursue such a policy. I t was playing against Mapleson and Patti, the lat-
At 864 Broadway, bet. 17th and 18th Sts.
because we thought it but right that, a few
AMERICAN NEWS CO.,
-
-
SOLE AGENTS. numbers ago, we devoted a little space to a ter singing on the same nights in New
Orleans against his company.
statement of our circulation, and also because
Here, in New York, Strakosch did quite a
it would not have done to permit the honor- good business, but the cream of it was on
able and somewhat celebrated editor of a— Gerster nights, and she consequently took
Editor and Proprietor.
we believe it is now a dramatic sheet, though nearly everything.
no one would have the courage to premise
It seems that success on tournees depends
•11 communications should be addressed to the editor, what it may be within a week or a fortnight upon success in New York, and if an opera
©HAULM ATIRY WELLES, 8(54 Broadway, N. Y. City.
Checks and Post-Office Orders should be made payable to —to occupy the field alone in the task he has company does not make a great hit here, the
CHAKLM ATEBY WELLES, Proprietor.
set his vivid imagination of piling up figures probabilities point to failure on the road.
W« are not responsible for the return of rejected manu-
—on paper.
script.
•lpv.
name
Correspondence must always be accompanied by the na
When we published our last statement of F I H I E mercantile classes in this country
and & address
address of
of the
the sende:
sender, not necessarily for publication, but
as a guarantee of good faith.
circulation, we stated that it had reached the _L present striking anomalies. Some of
Trade reports, items and communications, relating to the
music trade, are solicited from all parts of the world.
unprecedented number of one million eight the sharpest, shrewdest, hardest-headed men
hundred thousand copies—more .or less— of business will be caught by that shallowest
each issue. Since that time, only a few weeks of all confidence games, "the bogus noble-
NEW YOBK, MAY 20 TO J U N E 5, 1882.
ago, the circulation of T H E MUSICAL CRITIC man" swindle. And they will be 'caught at
AND TRADE REVIEW has more than doubled, it over and over again, though never twice
ADVERTISING RATES.
so that its present average circulation is four by the same party. I t seems almost incredi-
ble that clever men should deliberately put
The following is the schedule of advertising rates for million copies—more or less—each issue.
Great as are these figures, per issue, they themselves a second time in a position where
th4 MUSICAL CRITIC AND TBADE REVIEW :
were eclipsed by one edition of sixty million they can be caught by the same swindler.
COVER PAGES.
(60,000,000) copies—more or less. This was We have been told that this has happened in
The four pages of the cover are divided into two col- the edition of May 5, the New York Musical the business world, but we shall never be-
umns to a page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE Festival number. Think of i t ! Sixty mil- lieve it until we have seen it with our own
lion copies of a musical paper. Such num- eyes.
OOVEB PAGES THE BATE I S
$ 2 0 PEB INCH for one quarter (3 months.)
bers seem almost incredible.
F Colonel Mapleson does not disappoint
An editorial and office force of two hun-
INSIDE PAGES.
—and he has ! een known to disappoint;
dred and fifty (250) people were employed
The inside pages are divided into three columns to a
and if Patti does not disappoint—and she
for four months, working thirty hours each has been known to disappoint, we will have
page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE day and nine days to the week, to bring this
Italian opera at the Academy of Music dur-
INSIDE PAGES THE BATE IS
mammoth number of T H E MUSICAL CRITIC ing the coming season.
$ 1 4 PEB INCH for one quarter (3 months).
AND TRADE REVIEW to completion.
DIRECTORY.
The mechanical work of the paper was ac-
ABOUT RUBINSTEIN.
Including subscription to the MUSICAL CBITIO AND complished by a small army of about seven HPHE Paris L'Art Musical of April 20, in a long
TBADE EEVIEW.
thousand (7,000) printers, pressmen, jig saw- JL article on Anton Rubinstein, says, among
In the "Directory of the MUSICAL PBOFESSION AND yers, engineers, varnishers, hat trimmers, other things: "Rubinstein is not a pianist in the
THE Music TBADES," a space of THBEE LINES,
sailmakers, tailors, lithographers, sign paint- vulgar acceptation of the term. He is a poet. His
NEITHBB MOBE NOB LESS, IS ALLOWED FOB A SINGLE
repertoire is immense. It comprises all styles,
CABD. These cards will not be taken for a shorter time ers, plumbers, kalsominers, bricklayers, gas schools, epochs—Bach and Ghopin; Scarlatti and
than one year, and their wording cannot be altered after manufacturers, taffy makers, and many others Beethoven; Mozart and Mendelssohn."
the first insertion, except in the case of a change of ad- too numerous to mention.
L'Art Musical expresses the opinion that, as a
dress, or something equally necessary. Payment for
these cards MUST INVABIABLY BE MADE IN AD- The regular office force of T H E MUSICAL composer, Rubinstein can be considered as the
TANCE. They will not be inserted until paid for.
CRITIC AND TRADE REVIEW, consisting of ten chief of the conservative party, in opposition to
the modern school of Weimar, founded by Wag-
THE BATE FOB A SINGLE CABD IS
$ 1 2 , THBEE LINES, ONE YEAB, INCLUDING ONE bookkeepers and twenty-h've assistants (in- ner and Liszt. His instrumentation proceeds
TEAT'S SUBSCBIPTION TO THE MUSICAL CBITIO AND cluding the office boy, the cat, and a pet ca- from Beethoven and Mendelssohn.
TBADE REVIEW, INVABIABLY IN ADVANCE.
nary), twenty-five musical editors, twenty In 1862 Rubinstein founded the Conservatory
business managers, forty canvassers (no black- of St. Petersburg, in conjunction with the late
Henri Wieniawski, the violinist; Dreyschok and
mailers), and thirty superintendents of the Leschetitzky,
SUBSCRIPTION RATES.
the pianists; Zaremba, the professor
mailing and distributing departments, was of harmony, and Davidoff, the violoncellist.
increased by one hundred persons for this Among the most prominent pupils of that con-
servatory is, first and foremost, Tchaikowsky;
UNITED STATES AND CANADA.
special occasion.
The entire cost of producing this one then Mme. Essipoff; Cross, the pianist, now pro-
The rates for subscription to the MUSICAL CBITIC
fessor at the conservatory; Siecke, now professor
AND TBADE REVIEW in the United States and Canada mammoth edition of T H E MUSICAL CRITIC
of composition at the Moscow Conservatory; the
are:
AND TRADE REVIEW was $155,698.96 1-2.
cantatrice, Mme. Lawroffakaia, and Hermann
1 TEAB (including postage)
$2.OO
We do not publish any testimonials from Laroche, the musical critic of the Oolos and the
6MOS.,
"
"
l.OO
3 MOS.,
"
"
5O singers or piano manufacturers, in payment Gazette de Moscow.
for pictures of the one or advertisements of
The following German artists are singing at the
FOREIGN COUNTRIES.
the other, because we only take cash for such Drury Lane Theatre this spring: Frau Rosa
In all foreign countries included in the Postal Union things; and we find that our books make a Sucher, Hamburg; Fraulein Therese Malten,
the rates for subscription to this paper are:
Dresden; Frau Peschka-Leutner, Hamburg; Friiu-
1 TEAB (includingpostage)
$2.5O better showing for it at the end of the year. lein Marianne Brandt, Berlin; Fraulein Josephine
6 MOS.,
"
"
1.25 Nor do we publish the testimonials of furni-
3 MOS.,
"
"
6 5 ture makers, so long as we are indebted to Schefsky, Munich; Herr Winkelmann, Hamburg;
Herr Franz Nachbaur, Munich; Herr Engen-Gura,
ALL THE ABOVE BATES MUST INVABIABLT BE PAID
to them for furniture.
Herr Dr. Emil Kraus, Herr Josef Koegel, Ham-
IN ADVANCE.
We shall continue to bring out an average burg.
SINGLE COPIES
1 0 CENTS.
OUR GREAT SUCCESS.
Of the Musicians
CHARLES AVERY WELLES,
I
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSICAL CRITIC AND TRADE REVIEW.
May 26th, i#82,
IMPORTANT NOTICE.
of four million copies—more or lesg—each
E wish to call especial attention to our standing issue, but will not raise our advertising rates
notice, that all communications must invari- in consequence; neither will we turn T H E
ably be addressed to the Editor, Charles Avery Welles, MUSICAL CRITIC AND TRADE REVIEW into a
864 Broadway, New York City. Letters from cor- dramatic paper, a peanut trade paper, or an
respondents and advertisers are frequently addressed
to individual members of the staff, and in case of an old clo's trade paper, on account of its pres-
editor's absence from the city, must await his return ent enormous success.
before they can be opened. Tfds puts us to a great
r I 1HE Opera Festival in Boston was a
deal of trouble.
W
AND
TRADE REVIEW.
J L fiasco, and made trouble all around
among the managers, the artists, and the
With whicji ia incorporated THE MUSIC TRADE JOURNAL.
orchestra.
The only artist that came away satisfied
\ VTE do not, as a rule, impose upon our was Mme. Hauk. I t appears that Strakosch
THE OEGAN
VV
readers statements of the extraor- owes Gerster and Carnpanini certain sums
dinary attainments of T H E MUSICAL CRITIC for services during the season, which he
AND TKADE REVIEW. I t is best that the pa-
hoped to pay out of the profits of the Boston
AND THE MUSIC TRADES OF AMERICA. per should continue to speak for itself, as it Opera Festival, but which were increased on
has done for nearly four years.
account of the failure of that scheme.
PUBLISHED on THE 5th & 20th OF EACH MONTH
But it is not always just to the paper to
Strakosch has had bad luck this season in
persistently pursue such a policy. I t was playing against Mapleson and Patti, the lat-
At 864 Broadway, bet. 17th and 18th Sts.
because we thought it but right that, a few
AMERICAN NEWS CO.,
-
-
SOLE AGENTS. numbers ago, we devoted a little space to a ter singing on the same nights in New
Orleans against his company.
statement of our circulation, and also because
Here, in New York, Strakosch did quite a
it would not have done to permit the honor- good business, but the cream of it was on
able and somewhat celebrated editor of a— Gerster nights, and she consequently took
Editor and Proprietor.
we believe it is now a dramatic sheet, though nearly everything.
no one would have the courage to premise
It seems that success on tournees depends
•11 communications should be addressed to the editor, what it may be within a week or a fortnight upon success in New York, and if an opera
©HAULM ATIRY WELLES, 8(54 Broadway, N. Y. City.
Checks and Post-Office Orders should be made payable to —to occupy the field alone in the task he has company does not make a great hit here, the
CHAKLM ATEBY WELLES, Proprietor.
set his vivid imagination of piling up figures probabilities point to failure on the road.
W« are not responsible for the return of rejected manu-
—on paper.
script.
•lpv.
name
Correspondence must always be accompanied by the na
When we published our last statement of F I H I E mercantile classes in this country
and & address
address of
of the
the sende:
sender, not necessarily for publication, but
as a guarantee of good faith.
circulation, we stated that it had reached the _L present striking anomalies. Some of
Trade reports, items and communications, relating to the
music trade, are solicited from all parts of the world.
unprecedented number of one million eight the sharpest, shrewdest, hardest-headed men
hundred thousand copies—more .or less— of business will be caught by that shallowest
each issue. Since that time, only a few weeks of all confidence games, "the bogus noble-
NEW YOBK, MAY 20 TO J U N E 5, 1882.
ago, the circulation of T H E MUSICAL CRITIC man" swindle. And they will be 'caught at
AND TRADE REVIEW has more than doubled, it over and over again, though never twice
ADVERTISING RATES.
so that its present average circulation is four by the same party. I t seems almost incredi-
ble that clever men should deliberately put
The following is the schedule of advertising rates for million copies—more or less—each issue.
Great as are these figures, per issue, they themselves a second time in a position where
th4 MUSICAL CRITIC AND TBADE REVIEW :
were eclipsed by one edition of sixty million they can be caught by the same swindler.
COVER PAGES.
(60,000,000) copies—more or less. This was We have been told that this has happened in
The four pages of the cover are divided into two col- the edition of May 5, the New York Musical the business world, but we shall never be-
umns to a page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE Festival number. Think of i t ! Sixty mil- lieve it until we have seen it with our own
lion copies of a musical paper. Such num- eyes.
OOVEB PAGES THE BATE I S
$ 2 0 PEB INCH for one quarter (3 months.)
bers seem almost incredible.
F Colonel Mapleson does not disappoint
An editorial and office force of two hun-
INSIDE PAGES.
—and he has ! een known to disappoint;
dred and fifty (250) people were employed
The inside pages are divided into three columns to a
and if Patti does not disappoint—and she
for four months, working thirty hours each has been known to disappoint, we will have
page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE day and nine days to the week, to bring this
Italian opera at the Academy of Music dur-
INSIDE PAGES THE BATE IS
mammoth number of T H E MUSICAL CRITIC ing the coming season.
$ 1 4 PEB INCH for one quarter (3 months).
AND TRADE REVIEW to completion.
DIRECTORY.
The mechanical work of the paper was ac-
ABOUT RUBINSTEIN.
Including subscription to the MUSICAL CBITIO AND complished by a small army of about seven HPHE Paris L'Art Musical of April 20, in a long
TBADE EEVIEW.
thousand (7,000) printers, pressmen, jig saw- JL article on Anton Rubinstein, says, among
In the "Directory of the MUSICAL PBOFESSION AND yers, engineers, varnishers, hat trimmers, other things: "Rubinstein is not a pianist in the
THE Music TBADES," a space of THBEE LINES,
sailmakers, tailors, lithographers, sign paint- vulgar acceptation of the term. He is a poet. His
NEITHBB MOBE NOB LESS, IS ALLOWED FOB A SINGLE
repertoire is immense. It comprises all styles,
CABD. These cards will not be taken for a shorter time ers, plumbers, kalsominers, bricklayers, gas schools, epochs—Bach and Ghopin; Scarlatti and
than one year, and their wording cannot be altered after manufacturers, taffy makers, and many others Beethoven; Mozart and Mendelssohn."
the first insertion, except in the case of a change of ad- too numerous to mention.
L'Art Musical expresses the opinion that, as a
dress, or something equally necessary. Payment for
these cards MUST INVABIABLY BE MADE IN AD- The regular office force of T H E MUSICAL composer, Rubinstein can be considered as the
TANCE. They will not be inserted until paid for.
CRITIC AND TRADE REVIEW, consisting of ten chief of the conservative party, in opposition to
the modern school of Weimar, founded by Wag-
THE BATE FOB A SINGLE CABD IS
$ 1 2 , THBEE LINES, ONE YEAB, INCLUDING ONE bookkeepers and twenty-h've assistants (in- ner and Liszt. His instrumentation proceeds
TEAT'S SUBSCBIPTION TO THE MUSICAL CBITIO AND cluding the office boy, the cat, and a pet ca- from Beethoven and Mendelssohn.
TBADE REVIEW, INVABIABLY IN ADVANCE.
nary), twenty-five musical editors, twenty In 1862 Rubinstein founded the Conservatory
business managers, forty canvassers (no black- of St. Petersburg, in conjunction with the late
Henri Wieniawski, the violinist; Dreyschok and
mailers), and thirty superintendents of the Leschetitzky,
SUBSCRIPTION RATES.
the pianists; Zaremba, the professor
mailing and distributing departments, was of harmony, and Davidoff, the violoncellist.
increased by one hundred persons for this Among the most prominent pupils of that con-
servatory is, first and foremost, Tchaikowsky;
UNITED STATES AND CANADA.
special occasion.
The entire cost of producing this one then Mme. Essipoff; Cross, the pianist, now pro-
The rates for subscription to the MUSICAL CBITIC
fessor at the conservatory; Siecke, now professor
AND TBADE REVIEW in the United States and Canada mammoth edition of T H E MUSICAL CRITIC
of composition at the Moscow Conservatory; the
are:
AND TRADE REVIEW was $155,698.96 1-2.
cantatrice, Mme. Lawroffakaia, and Hermann
1 TEAB (including postage)
$2.OO
We do not publish any testimonials from Laroche, the musical critic of the Oolos and the
6MOS.,
"
"
l.OO
3 MOS.,
"
"
5O singers or piano manufacturers, in payment Gazette de Moscow.
for pictures of the one or advertisements of
The following German artists are singing at the
FOREIGN COUNTRIES.
the other, because we only take cash for such Drury Lane Theatre this spring: Frau Rosa
In all foreign countries included in the Postal Union things; and we find that our books make a Sucher, Hamburg; Fraulein Therese Malten,
the rates for subscription to this paper are:
Dresden; Frau Peschka-Leutner, Hamburg; Friiu-
1 TEAB (includingpostage)
$2.5O better showing for it at the end of the year. lein Marianne Brandt, Berlin; Fraulein Josephine
6 MOS.,
"
"
1.25 Nor do we publish the testimonials of furni-
3 MOS.,
"
"
6 5 ture makers, so long as we are indebted to Schefsky, Munich; Herr Winkelmann, Hamburg;
Herr Franz Nachbaur, Munich; Herr Engen-Gura,
ALL THE ABOVE BATES MUST INVABIABLT BE PAID
to them for furniture.
Herr Dr. Emil Kraus, Herr Josef Koegel, Ham-
IN ADVANCE.
We shall continue to bring out an average burg.
SINGLE COPIES
1 0 CENTS.
OUR GREAT SUCCESS.
Of the Musicians
CHARLES AVERY WELLES,
I
Future scanning projects are planned by the International Arcade Museum Library (IAML).