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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
November 5 th, 1881.
THE MUSICAL CRITIC AND TRADE REVIEW.
(D
NEW YORK, NOVEMBER 5TH TO NOVEMBER 20TH, 1881.
VOL. Y.
The man who does not advertise has it
done tor him finally under the head ot
** failures in business.**
END
No. 7.
Haines, Sr., to our reporter the other day, " that
OF THE LIBRETTO WAR. J. aroused
our indignation and made us take a de-
cided stand in the matter. French's man came to
us and wanted our advertisement for the opera
programme. He said we could have it at half
rates if we would only go in. He said that he
THE SHERJEAN & HTDE-BENHAK CONTROVERSY. FRENCH FUMES, KOPPEL KNTJCKELS, WEBER WOR- wanted to have us represented in the Academy
RIES, ANGELO AGITATES, MAPXIESON MUD-
this year, but that he could not put us on the
N the last issue of THE MUSICAL CKITIC AND
DLES, AND HAINES HURRAHS.
libretto, as it had been determined that Haines
TRADE REVIEW we published a communication
Bros, should not be allowed to do any ' surrepti-
from Messrs. Sherman «& Hyde, of San Francisco,
tious' advertising in that book. We did not care
concerning their suit against Mr. A. M. Benham,
STRUGGLING FOB A COMPROMISE.
about advertising in either the book or the pro-
of the same city.
N the last issue of the MUSICAL CRITIC AND gramme, because we did not think it worth the
The music trades are already •well-informed con-
TRADE REVIEW we gave a lively account of money. But when he used the word 'surrepti-
cerning the grounds upon which this suit has been the libretto war at the Academy of Music, in
brought as the matter has come before the public, which Messrs. Haines and Weber, the piano man- tious,' we decided to take some action. We dis-
off and on for several years. It is not, so the ufacturers, and French the play publisher, were tributed the free librettos, containing no adver-
plaintiffs are said to admit, an attempt to recover particularly involved. With the exception of one tising but our own, at the performances, and at
the amounts received as commissions by Mr. Ben- or two of the daily papers that mentioned the ar- those performances the sales of the French
ham on the sale of Mr. Joseph P. Hale's pianos to rest of one of Haines Bros.' distributors of free librettos amounted to about fifty copies each night.
Sherman & Hyde. If this is true, its intention librettos on the opening night of the opera in During that time we were besieged by the oppo-
must be to show Mr. Benham up in an unpleasant New York city, we were surprised to see that no at- site party, who wished to effect some arrangement
light—as, in fact, having been engaged in, to say tention was paid by the press to one of the by which we could be induced to withdraw our
libretto from the field."
the least, questionable transactions.
prettiest fights that has ever occurred between two
A few days after the appearance of the Sherman of our enterprising piano manufacturers.
THE FIGHT ENDED.
& Hyde communication we received a call from It was diamond cut diamond with a vengeance.
Mr. A. M. Benham in person. He came to ask the Mr. Albert Weber wished to monopolize the entire
"And you did withdraw the librettos from the
publication of the letter which will be found in advertising portion of the libretto for the Maple- field," said the reporter.
another column. Mr. Benham is a hearty, frank, son opera season. This libretto is said to sell at
"Yes," replied Mr. Haines, "although by doing
straightforward man, who appears to be as honest the rate of five hundred copies at each perform- so we gave up a ; splendid advertising scheme. But
and open as the day. From what he told us, to- ance, and the advertising price is at the rate of w« did not wish to be hard on people.like Angelo,
gether with the information we have had from fifteen dollars per page.
who are involved in the matter and who have their
people who know all the parties, and also from French publishes the libretto, and secures the bread and butter to earn."
Messrs. Sherman & Hyde's own statement of the advertising. The books he sells to Mapleson's
" What sort of an arrangement did you make,
case, we cannot see that Mr. Benham has any- man, Angelo, at ten cents a copy, and Angelo re- Mr. Haines ? " asked our reporter.
thing to be ashamed of. Their letter to Messrs. tails them inside of the Academy at twenty-five
" Well," replied Mr. Haines, " we agreed to
Peloubet &, Pelton, the original of which we saw cents each. Mr. French's profit, as we stated in withdraw our free libretto, and the opposite part-
about a year ago, shows not only that they Tcnew our last issue, is about $125 a night.
ies agreed to give us about $3,000 worth of ad-
Mr. Benham was receiving a commission from
vertising and that we should have our advertise-
Mr.
Weber
bought
up
all
the
advertising
pages
these parties, but that they, (Sherman & Hyde), in this libretto because he wished to shut off ment on the first page of the cover, the same as
were personally requesting it for him, and Mr. Haines Bros. It seems that last winter Mr. Weber last year, without cost; and they also agreed to pay
Joseph P. Hale informs us that he had just such a purchased what he believed comprised all the all the expense that we had been at in publishing
letter from Sherman & Hyde concerning a com- available pages for advertising in the opera the free libretto. How is that for surreptitious
mission to be paid Mr. Benham on the sale of libretto, but found afterwards that Haines Bros, advertising?" said Mr. Haines, as a smile beamed all
pianos to them. Unfortunately this letter was lost had secured space for a few telling lines on the over his face and the bystanders laughed audibly.
in the fire that destroyed Mr. Hale's factory.
first—the title—page, the
We trust that we have heard the last of this con- choicest place in the
troversy, as it is altogether apparent that it was whole book.
merely inspired by a spiteful motive to injure Mr.
This latter checkmate
MANUFACTURERS OF
Benham, and it falls short of its mark in this re- on the part of Haines
Bpect, when seen in the clear light of all the facts Bros, led to the remark
in the case.
this Fall that Haines
Bros. '' would not be al-
We met Mr. Julius Estey, of J. Estey & Co., lowed to have any sur-
Brattleboro', Vt., on Broadway, in New York city, reptitious advertising in
on Monday, Oct. 24. It was in a rain storm and the libretto this year."
116 GANSEVOORT STREET,
Mr. Estey had only time to say that he was on his
" It was that word 'sur-
reptitious,'" said Mr. N. Corner West Street,
way home from the Yorktown celebration.
YOBK.
HAINES GAINES A COMPLETE VICTORY.
I
I
STRAUCH BROTHERS,
Era! Spare and Upright Pianoforte Action:,
Vienna, 1873.
Paris, 1878.
Philadelphia, 1876.
ALFRED
DOLGE
-
STEAM
SAW
SAW MILLS :
OTTER LAKE,
PORT LEY DEN,
BROCKETTS,
MILL,
Salisbury, N. Y.
N. Y.
Felt Works at Brockett's
Piano and Organ
122 E. 13th Street, NEW YORK.
132 Queen Victoria Street, LONDON.