Marketplace

IVIAHKETPLACE
NEWSLETTER
PAGE 4, JUNE, 1978
..
You've heard it, we've all heard it, heard the remark of those who never were
and never will be businessmen, now that Old Lady Luck has turned away from them,
all they can say is, "The money ain't there."
We all know prices are higher than they've ever been in all the history of the
industry. That overhead expenses keep doubling up. That taxes, inflation and de-
valued dollars hurt income to the extent only the locations are showing a profit
from your music, your games and your venders.
So when you hear those operators bawling, "The money ain't there", you know
they're telling the truth. Only because the money will never again be there due
to the manner in which they're operating and the way they're conducti'lng their
businesses.
How can the money be there if they're giving it away to the locations? Not
just splitting 50/50, which was fine when the depression of the ')Os existed but,
in many cases, giving the locations 55% and 60% of the take. And that's in addi-
tion to the J weeks and more when they took nothing out of the machines - just
to get into the stop.
"The money ain't there." That's what you hear all over the country.
the operating method of the guy who makes this cry and you'll know why
ey ain't there. In fact, i f you take along any intelligent businessman
gate the reason why "the money ain't there", he's going to laugh right
face. He's going to call the operator you're investigating, "A dope. A
solutely no businessman."
Just check
- the mon-
to investi-
in your
jerk. Ab-
It's high time, long overdue time, that you stopped giving away your money to
your locations. It's time you put a $10 "service charge" off the top of every col-
lection into immediate effect. And add to that, the moment you can, a more equit-
able split of the take - like 70/JO - 7<:J%, to you - the operator,