Marketplace
Issue: 1977 June - Page 10
MARKETPLACE
NEWSLETTER
PAGE 10, JUNE, 1977
WHO'S GOING BROKE NEXT? AS ••
THE KIDDERS
KID
THE KIDDERS.
1
' •
The kidders are kidding the kidders . Only the flow of wild, wild credit, is keep-
ing them in business . If all creditors closed in on some very big operations at one
and the same time - THE END!
That ' s a fact . And many a manufacturer and distributor had better carefully check
his accounts . All ain ' t exactly kosher in coinland.
Well dressed operators in big Mark V Continentals and/or Cadillacs , pull up before
a distributor ' s office and the distributor along with his salesmen rush out to salaam .
"The Lord be praised", they cry, " the big buyin ' man am here . "
Now what happens? The salesmen sell - hard. The "big buyin ' man keeps lookin' but
glum, like he no want to buy. (He ' s dying to buy. He must freshen up his cash flow.
At least he hopes the new games will pep up the cash flow . But he sure don't want t o
show his eagerness and/or anxiety. ) At last, the distrib ' s salesmen seem to convince
him . He agrees to let them ship him 10 of the new games - on the arm . Nothing down.
(Collect when you again catch up with him - maybe . )
That ' s only part of what's happening in coinland today . Many operators owe , owe,
owe - everyone ! Even if the cash flow from all their machines doubled (in fact , even
if the cash flow tripled) they couldn ' t meet the interest on what they owe - to banks
and to distribs and, in some cases , direct to manufacturers .
The fact remains - cash flow just ain ' t doubling . (Not to even speak of tripling . )
Not where jukes and pins are concerned. Maybe movi ng up somewhat (seasonally) where
bingos and upr ights are in operation. Coul d double and even triple if slots were
allowed to operate .
"The war saved the operators ." That ' s what the smart people said as the ' 40s came
to an end. Because, during the 4 years of war, oper ators didn ' t have to buy new mach-
ines . What ' s more , people had money to spend. Lots of money . And fe~ pl aces to spend
it - due to rationing and shortages .
So - without doubt - 4 years - like from 1978 to 1982 - of no new machines (maybe
a few revamps) and all in coinland would get healthy a.gain.
Sew up your cash pocket - use your credit .
NEWSLETTER
PAGE 10, JUNE, 1977
WHO'S GOING BROKE NEXT? AS ••
THE KIDDERS
KID
THE KIDDERS.
1
' •
The kidders are kidding the kidders . Only the flow of wild, wild credit, is keep-
ing them in business . If all creditors closed in on some very big operations at one
and the same time - THE END!
That ' s a fact . And many a manufacturer and distributor had better carefully check
his accounts . All ain ' t exactly kosher in coinland.
Well dressed operators in big Mark V Continentals and/or Cadillacs , pull up before
a distributor ' s office and the distributor along with his salesmen rush out to salaam .
"The Lord be praised", they cry, " the big buyin ' man am here . "
Now what happens? The salesmen sell - hard. The "big buyin ' man keeps lookin' but
glum, like he no want to buy. (He ' s dying to buy. He must freshen up his cash flow.
At least he hopes the new games will pep up the cash flow . But he sure don't want t o
show his eagerness and/or anxiety. ) At last, the distrib ' s salesmen seem to convince
him . He agrees to let them ship him 10 of the new games - on the arm . Nothing down.
(Collect when you again catch up with him - maybe . )
That ' s only part of what's happening in coinland today . Many operators owe , owe,
owe - everyone ! Even if the cash flow from all their machines doubled (in fact , even
if the cash flow tripled) they couldn ' t meet the interest on what they owe - to banks
and to distribs and, in some cases , direct to manufacturers .
The fact remains - cash flow just ain ' t doubling . (Not to even speak of tripling . )
Not where jukes and pins are concerned. Maybe movi ng up somewhat (seasonally) where
bingos and upr ights are in operation. Coul d double and even triple if slots were
allowed to operate .
"The war saved the operators ." That ' s what the smart people said as the ' 40s came
to an end. Because, during the 4 years of war, oper ators didn ' t have to buy new mach-
ines . What ' s more , people had money to spend. Lots of money . And fe~ pl aces to spend
it - due to rationing and shortages .
So - without doubt - 4 years - like from 1978 to 1982 - of no new machines (maybe
a few revamps) and all in coinland would get healthy a.gain.
Sew up your cash pocket - use your credit .
Future scanning projects are planned by the International Arcade Museum Library (IAML).