Marketplace
Issue: 1976 April - Page 36
MARKETPLACE
"PICTORIAL HISTORY"
PAGE 69, APRIL, 1976
Mills Brownie
IT .. S MADE FOR NICKELS
AND ··IT GETS THEM ....
Pays cash prices from lOc to
$1.00.
Colors automatically regis-
ter, amt remain in view above
dial until next play.
Slug detector, shows last
three nickels playccl on each
color.
Cannot be clogged, and can-
not be manipulated.
Quarter sawed oak case,
handsomely fini~hecl and orna-
mented.
FROM A MAN
WHO KNOWS
Stillwater, Minn., Jan. 6, '09.
Size, 28}1x21Yi inches.
Shipping weight, 90 lbs.
All small parts are made of
stamped steel and arc interchange-
able. Cabinet is made of quarter-
sawed oak, highly polished by
hand. The dial is especially at-
tractive, being beautifully designed
and finished in a number of pleas-
ing colors. Makes handsome ap-
pearance on ccmnter and has rub·
ber feel to prevent scratching.
Mills Novelty Co.,
Chicago.
Gentlemen:
The little "Brownie" received
from you a few days ago is cer-
tainly the real thing. Gets good
money and has brought a lot of
new customers into my place.
We keep it setting on the bar
so the boys don't forget to or-
der now and then. Took in
$98.75 last week.
Yours truly,
Lowe & Simpson.
Specially adapted for Confectionery and Ci&ar Store•.
Price $26.oo
As can be expected, Herbert S. Mills who had been first to note the trend to smaller
size slot machines, was not only "on the ball" as he stated at the time but, he also
claimed, he was well ahead of all his competitors. With the big following he had won,
due to the parties he gave so openhandedly at the Mills factory, his plant had become
the Chicago meeting place of operators from all over the country. And sales of Mills
machines continued to boom.
The small sized "Mills Brownie" began to appear in more and more locations nation-
wide. Mills opened a new feature in his advertising - plugs from customers - not only
from storekeepers but also from operators. The above endorsement from the firm of Lowe
& Simpson of Stillwater, Minn., certainly gave the $25 "Brownie" a terrific boost with
their report of S98.75 income for one week.
"PICTORIAL HISTORY"
PAGE 69, APRIL, 1976
Mills Brownie
IT .. S MADE FOR NICKELS
AND ··IT GETS THEM ....
Pays cash prices from lOc to
$1.00.
Colors automatically regis-
ter, amt remain in view above
dial until next play.
Slug detector, shows last
three nickels playccl on each
color.
Cannot be clogged, and can-
not be manipulated.
Quarter sawed oak case,
handsomely fini~hecl and orna-
mented.
FROM A MAN
WHO KNOWS
Stillwater, Minn., Jan. 6, '09.
Size, 28}1x21Yi inches.
Shipping weight, 90 lbs.
All small parts are made of
stamped steel and arc interchange-
able. Cabinet is made of quarter-
sawed oak, highly polished by
hand. The dial is especially at-
tractive, being beautifully designed
and finished in a number of pleas-
ing colors. Makes handsome ap-
pearance on ccmnter and has rub·
ber feel to prevent scratching.
Mills Novelty Co.,
Chicago.
Gentlemen:
The little "Brownie" received
from you a few days ago is cer-
tainly the real thing. Gets good
money and has brought a lot of
new customers into my place.
We keep it setting on the bar
so the boys don't forget to or-
der now and then. Took in
$98.75 last week.
Yours truly,
Lowe & Simpson.
Specially adapted for Confectionery and Ci&ar Store•.
Price $26.oo
As can be expected, Herbert S. Mills who had been first to note the trend to smaller
size slot machines, was not only "on the ball" as he stated at the time but, he also
claimed, he was well ahead of all his competitors. With the big following he had won,
due to the parties he gave so openhandedly at the Mills factory, his plant had become
the Chicago meeting place of operators from all over the country. And sales of Mills
machines continued to boom.
The small sized "Mills Brownie" began to appear in more and more locations nation-
wide. Mills opened a new feature in his advertising - plugs from customers - not only
from storekeepers but also from operators. The above endorsement from the firm of Lowe
& Simpson of Stillwater, Minn., certainly gave the $25 "Brownie" a terrific boost with
their report of S98.75 income for one week.
Future scanning projects are planned by the International Arcade Museum Library (IAML).