Marketplace

MARKETPLACE
9
JULY00,1975
•
. T~e economy is ~n a wavering state. Even tho the leading economic indicators seem to
signify the recession is nearing its end, unemployment is expected to go high
b
nASt the 10
.
·th ~ven more losing jobs in '76 and, in the meantime
er, may
e
r-:
. m ill ion
mar k , wi_
infla-
tion continues to gallop, climbing up over 9% this past May. Plus this wavering ~ondi­
tion of the economy continuing, operators realize that the increase in cost of gas and
oil in addition to a higher rate of inflation, means a definite need for more income has
become most necessary.
The difference required by operators cannot be depended on to come from increased play
action regardless of "1-Pla~ 2-Bits" and the use of double 2-Bits chutes. The operator
must . arrange for a more logical, more solid way to obtain the increased income he now
requires. The surest way for the operator to obtain this greater income is to change from
50/50 to the share-a~d-share-alike - 1/3 - 1/3 - 1/ 3 - commission basis. This di£ference
from 50/ 50 means an increase of 16 2/ 3% more money for the operator from each collectio
And that additional $16.66 for every $100 collected means continuing profitability to n.
overcome today's wavering economy.
_Sing out "Happy Birt~day" to: "Red" Sabo, Mesa,Ariz.; Lou Glass, Madison,Wis.; Harold
Skinner, Lacey,Wash.; Bill Ray, Somerset,Ky.; Don White, Grand Rapids,Mich.; Roy Citron,
Coalgate,Okla.; Char~ey Bertsch, Warsaw,Ind.; Myron Hillman, Fall River,Mass.; Rube
Br~hmer, Rochester,M1nn.; Oscar Danielson, Raton,N.Mex.; Bill Chambers, Athens,Ga.; Bob
Ed~nger, Houst~n,Tex.; Myer Parkoff, N.Y.City; Jerry Becker, Ka.nsas City, Kans.; Ogden
wi:iitbeck, Scotia,N.Y.; Pete Anderson, DesMoines,Ia.; "Hap" Newell, Pboenix,Ariz.; Paul
!titter, Chattanooga,Tenn.; Jim Young, Newport Nevs,Va.; Irv Geltzer, New London, C~;
Clarence Moon, Atlanta,Ga.; Les Montooth, Peoria,Ill.; Lev Bogie, Lexington,Ky.; Ted
Nichols, Fremont,Nebr.; Mal Gilda.rt, San Antonio,Tex.
~-
Bally's tie-in with Columbia Pictures' "Tommy", featuring Bally's "Wizard", 4-Player
flipper, has been a most distinguished way for operators to cash in on this click movie.
The game itself, "Vizard", was inspired by the movie. The movie, in turn, wherever it's
shown, helps boom play for "Yizard". This is the kind of tie-in that comes about when
two fully alert firms realize the advantages of cooperation. More such tie-ins between
the visual entertainments, movies, TV, spectator sports and the amusements of this indus-
try would definitely prove of tremendous worth, not only from the standpoint of greater
income but, much more, from the better public relations this engenders for the industry.
(Years ago mfrs made it their business to tie in their products with the stars of
stage, screen, the music world and the sports world. Jack Dempsey, "Red" Grange, so many,
many others were featured with music and games. Nov that Bally has reopened the path,
let's hope others will follow thru to bring ever greater glory to this industry.)
"Old Timers' Society" of Miami,Fla., according to David Friedman, sect'y, has gained
many new members. These will be voted on by executive founders' committee. Action has
already started for second annual meeting of the OTS •••• Hear from Herb Gorman of Jax,
Fla., who was so impressed with pictures that appeared in "Marketplace" (6/30/75 issue)
he wants four more copies of that issue instanter •••• Thanks to Tommt Chatten of Big
D (Dallas,Tex.) for the many nice things he said about "Marketplace".Expect to see
you and all the others in Big D, Tommy, very soon.) ••• Pleasant chat with old timer,
Pletcher A. Blalock of Pensacola,Fla. Fletch taking it mucho easier these days. "But",
he advises, "sure do miss traveling about like I used to." ••• Hello, Bernie Williams,
has Stan (The Man) Levin contacted you after that little item? ••• Dedicated sales-
ma.nager, Stan Jarocki of Electra Games, vho made switch from music to games fie l d and
is working every minute of every day to learn more about games. "I love the acti on", is
the way Stan explains it •••• Legal research team finds every business move you make
can have many legal ramifications, especially in purchasing, personnel and credit. Get
it in writing. And if you're doing the writing be mighty careful vhat you write and vhat
you sign to protect your legal rights. (So say the legal researchers.)
COPYRIGHTED 1975 NO REPRODUCTION PLEASE IN WHOLE OR IN PART WITHOUT WRITTEN PERMISS ION .