International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Marketplace

Issue: 1974 July 30 - Page 2

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MARKETPLACE, VOL. XIII, NO. 14
EDITORIAL
PAGE 2, JULY 30, 1974
Let's Get It

Over With!
Bill Gersh
That's what people are saying about Watergate, "Let's get it over with." People are irri-
tated, nervous, want to get going again, want to see America booming the way they know only
this great nation can boom. Seek action. Want to do sonfething. Americans have always been
active, alive, interested. People want to see a halt to inflation. To higher and still highe1·
prices. Want to rest easier. Be able to enjoy themselves. To sing. To dance. To have fun.
That's where this industry of coin automation comes into the big, over-all American pic-
ture. Because this industry offers the most economical entertainment in all the history of
the world with its coin operated games and its coin operated music. Keeps kids off the
streets. Lets them have fun - together - economically. For just a few quarters, youngsters
and grownups, too, laugh, enjoy a pleasant time - together.
..
Automatic merchandising is a boon to mankind. Brings most popular merchandise right to
the people - in factories - in office buildings - in institutions - in schools. Regardless
of how hard hit by inflated, higher costs, automatic vending, automatic selling, the banks
of venders, the lone machine, are part and parcel of America's desire for quick, efficient
service. That coffee and/or soft drink dispenser, in the lobby, absolutely grandiloquent
when you enter, to help you, revive you, bring satisfaction, Qa.ppiness. And that cigaret
machine gives you just what you want.
Let's get it over with. Let's stop mealy mouthing. Let's get back into action. Real boom
action. Let's show the people the new, the better, the more efficient, the more attractive
games, juke boxes, venders, in every location everywhere in the nation. Let the people real-
ize this industry is all-ways thinking about them. Building for them. Bowing to them for
their most welcome patronage. Bringing them only the finest for their complete satisfaction.
Tell the people. Pass out booklets, pamphlets, circulars. Invite the public to test, to try
your new equipnent.
Let's get it over with. Stop nodding your head and agreeing everything's lousy. Pick up
your head and smile, smile, smile. Exhume confidence in yourself, in the people, in this
great nation. Get with it. Get in there and punch harder than you've ever punched before.
Lift up the spirits of everyone you meet. Rave about your new, more beautiful equipnent.
Work harder than hard to get the people to use your economical entertainment, your speedy,
efficient merchandising. Let's get it over with . Let ' s get that boom - booming - again!
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