Marketplace

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NEWSLETTER
MARKETPLACE
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Modified to comply with Swedish law, effective as of April 1, 1973, Ms. Kirsten Christensen
of the Swedish Trade Commission is shown with the new Bally "Las Vegas" that can be seen
in locations everywhere thruout Sweden.
The reason for this new type machine, according to Ross B. Scheer, Marketing Director
for Bally Manufacturing Corp., Chicago, is that, "The old type machines would take multi-
ple coins, that is, you could play the equivalent of three quarters at the same time.
Under the new law, only one coin can be played at a time. The largest coin the ma.chine
will accept is one Swedish kroner (22¢). The maximum payout is 20 times the value of the
~~in p1.aye~." Ross Scheer also reports, "The Swedish public are V8Mr
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ese machines and some other types can be f
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