Marketplace

MARKETPLACE
NEWSLETTER
PAGE 8
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W u RLifZER
OE KALB ILLINOIS
JUNE 30, 1973
DISTRIBUTING CORPORATION
60115
PHONE : 815 - 756 - 2771
May 7, 1973
Mr. Bill Gersh
Marketplace
185 N. Wabash
Chicago, Illinois
60601
Dear Bill:
I would like to take this opportunity to thank you for your great contribu-
tions to this marvelous industry. The newcomers (like myself) gain a lot
of insight into this business and also get acquainted with the people in it
through your publication.
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I believe that your "cold, hard facts" that explain a much more equitable
commission basis is an answer to some of the operators' sagging profit
picture. The return on investment for the operator today is difficult to
increase significantly without altering the price and conunission structure.
Keep preaching the "gospel" and sooner or later you are going to get
"converts."
The only point that I can take exception with you on, however, is the con-
stant reference to the zooming prices of phonographs. Did you know that we
are selling the Model 3700's at exactly the same price that the 3600 1 s were
introduced to the operators more than 19 months ago? We are very proud of
that fact as we watch the economic conditions yield to inflation almost
daily.
Yes, prices are zooming in almost all areas of the operator's business.
However, I think you will agree that Wurlitzer Distributing Corporation is
doing their part to keep prices equitable.
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Best regards,
...
WURLITZER DISTRIBUTING CORPORATION
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Richard D. Williams
Manager of Branches
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