Marketplace
Issue: 1973 December 30 - Page 46
MARKETPLACE
NEWSLETTER
PAGE 43, DECEMBER 30, 1973
Like so many now realize, '73 has been one of the biggest and best boom years in
the history of the industry. Never before such terrific cash flow. Yes, early '30s
were big boom years but, with 1¢ and 5¢ play total cash flow was nowhere near what
today's electronically sophisticated equip't on "2-Bits Play" has been able to pro-
duce . Many and many an operator as well as distributors and manufacturers report
biggest income in their history.
If there was any doubt whatever about the income pulling power of "2-Bits Play" the
year 1973 has most definitely dispelled such doubt. There was and still is one very
sorry undertone that dampened the true potentiality of this boom year. So few operators
got the full financial benefit of this great boom year due to the fact they neglected
to obtain a $10 "service charge" and arrange for the more equitable 70/30 commission
basis. With '74 just around the corner - HAPPY NEW BOOl\1 YEAR TO ALL.
Sing out "Happy Birthday" to: Mike Munves, Ft.Lauderdale,Fla.; Harry Policar, Val-
lejo,Cal.; Vic Christopher, Baltimore,Md,; Bill Gestner, Wausau,Wis.; Ralph Lally,
New Orleans,La.; Bill Power, Las Vegas,Nev.; Frank Guerrini, Lewistown,Pa.; Bill
Mashek, Omaha,Neb.; Joe Abraham, Cleveland,O.; Mickey Anderson, Erie,Pa.; Bob'"WO'odworth,
Clarendon,N.Y.; Jim Barwick, Rothchild,Wis.; Bill Tomlinson, Chicago; Roland Smith,
Syracuse,N.Y.; Bob Breither, Chicago; Jourd White, Paris ,Tenn.; Bill Thompson, Long
Beach,Cal.; Harry Segall, Natick,Mass.; Herman Creswell, Milan,Tenn.; Bill Levin, Niles,
Ill.; Abe Green, Springfield,N.J.; Nat Weill,Hartford,Conn.; Sam Weisman, Baltimore,Md.;
Harold Young, Carruthersville,Mo.; Ken Walker, Etowah,Tenn.; Ron DeHaven, Martinsburg,
W.Va.; Si Wolfe, Jacksonville,Fla.; Louis Jamail, San Antonio,Tex.; Stan Woznak, Little
Falls,Minn.; Art Weisman, Baltimore,Md,; Paul Hawkins, Tucson,Ariz.; David Mills, Las
Vegas,Nev,; Frank Davis, Granada Hills, Calif,
Service charge plus service charge plus service charge. That's the story of a home
or business today. For example, typewriter serviceman to clean, oil machine, replace
ribbon has a service charge of $15 plus cost of ribbon, plus cost of parts, plus any
extra time. The plumber who shows up a week late has a service charge of $20 plus cost
of parts plus time. The air conditioner serviceman who couldn't find anything really
wrong except a simple adjustment on a certain doodad, came up with a service charge of
$20 . So it goes, day after day after day, service charge, service charge. Homeowners
and businessmen are, today, accustomed to paying service charges. Everyone has a ser-
vice charge, electricians, auto mechanics, TV and radio servicemen, public utilities
like gas, electric, telephone, etc . , etc., everyone that is, except the coin machine
serviceman. He "eats" his own "service charge" while all other servicemen about him
wonder ''why"?
That 5% brownout dip in electric current now being experienced in the New England
states between 4 P.M . and 8 P.M. , according to engineers, will have no affect on games,
phonos or venders. Electric utilities nationwide are expected to do the same •.•. Our
thanks to Louis Boasberg of New Orleans,La., for his letter of concern over our well
being. Seems Louis didn't see us scooting about snapping pictures with our 2-Bits cam-
era. (The pages of pictures in this issue, Louis, sure prove we were there.) ••. Very
sweet note from JoAn Mason, Sales & Marketing Director for MCI, Milwau.kee,Wis., tell-
ing us how much she enjoys reading these pages. (Mrs. Mason pointing the path for other
ladies to achieve to top executive positions in the industry.) ••• One of the pictures
taken at the show we liked, that of Mr and Mrs Morrie Horwitz of Miami,Fla •..• You
tell us: How do you like the 2000 Club" lapel pin? (Personal thanks to Bill Tomlinson,
Bally's attorney and formerly of U.S.Justice Dept as well as member of "2000 Club", who
had the mfr call on us and take over. (You'll be pleasantly surprised at how many will
walk up with grand, "Hello, friend", when you're wearing the " 2000 Club" pin.) .•.
Eagerly waiting for Howard Ellis to tell us all about first "Midwest Coin Machine Show"
in Omaha ,Neb. With many months advance promotion next one should be a big, big winner.
11
NEWSLETTER
PAGE 43, DECEMBER 30, 1973
Like so many now realize, '73 has been one of the biggest and best boom years in
the history of the industry. Never before such terrific cash flow. Yes, early '30s
were big boom years but, with 1¢ and 5¢ play total cash flow was nowhere near what
today's electronically sophisticated equip't on "2-Bits Play" has been able to pro-
duce . Many and many an operator as well as distributors and manufacturers report
biggest income in their history.
If there was any doubt whatever about the income pulling power of "2-Bits Play" the
year 1973 has most definitely dispelled such doubt. There was and still is one very
sorry undertone that dampened the true potentiality of this boom year. So few operators
got the full financial benefit of this great boom year due to the fact they neglected
to obtain a $10 "service charge" and arrange for the more equitable 70/30 commission
basis. With '74 just around the corner - HAPPY NEW BOOl\1 YEAR TO ALL.
Sing out "Happy Birthday" to: Mike Munves, Ft.Lauderdale,Fla.; Harry Policar, Val-
lejo,Cal.; Vic Christopher, Baltimore,Md,; Bill Gestner, Wausau,Wis.; Ralph Lally,
New Orleans,La.; Bill Power, Las Vegas,Nev.; Frank Guerrini, Lewistown,Pa.; Bill
Mashek, Omaha,Neb.; Joe Abraham, Cleveland,O.; Mickey Anderson, Erie,Pa.; Bob'"WO'odworth,
Clarendon,N.Y.; Jim Barwick, Rothchild,Wis.; Bill Tomlinson, Chicago; Roland Smith,
Syracuse,N.Y.; Bob Breither, Chicago; Jourd White, Paris ,Tenn.; Bill Thompson, Long
Beach,Cal.; Harry Segall, Natick,Mass.; Herman Creswell, Milan,Tenn.; Bill Levin, Niles,
Ill.; Abe Green, Springfield,N.J.; Nat Weill,Hartford,Conn.; Sam Weisman, Baltimore,Md.;
Harold Young, Carruthersville,Mo.; Ken Walker, Etowah,Tenn.; Ron DeHaven, Martinsburg,
W.Va.; Si Wolfe, Jacksonville,Fla.; Louis Jamail, San Antonio,Tex.; Stan Woznak, Little
Falls,Minn.; Art Weisman, Baltimore,Md,; Paul Hawkins, Tucson,Ariz.; David Mills, Las
Vegas,Nev,; Frank Davis, Granada Hills, Calif,
Service charge plus service charge plus service charge. That's the story of a home
or business today. For example, typewriter serviceman to clean, oil machine, replace
ribbon has a service charge of $15 plus cost of ribbon, plus cost of parts, plus any
extra time. The plumber who shows up a week late has a service charge of $20 plus cost
of parts plus time. The air conditioner serviceman who couldn't find anything really
wrong except a simple adjustment on a certain doodad, came up with a service charge of
$20 . So it goes, day after day after day, service charge, service charge. Homeowners
and businessmen are, today, accustomed to paying service charges. Everyone has a ser-
vice charge, electricians, auto mechanics, TV and radio servicemen, public utilities
like gas, electric, telephone, etc . , etc., everyone that is, except the coin machine
serviceman. He "eats" his own "service charge" while all other servicemen about him
wonder ''why"?
That 5% brownout dip in electric current now being experienced in the New England
states between 4 P.M . and 8 P.M. , according to engineers, will have no affect on games,
phonos or venders. Electric utilities nationwide are expected to do the same •.•. Our
thanks to Louis Boasberg of New Orleans,La., for his letter of concern over our well
being. Seems Louis didn't see us scooting about snapping pictures with our 2-Bits cam-
era. (The pages of pictures in this issue, Louis, sure prove we were there.) ••. Very
sweet note from JoAn Mason, Sales & Marketing Director for MCI, Milwau.kee,Wis., tell-
ing us how much she enjoys reading these pages. (Mrs. Mason pointing the path for other
ladies to achieve to top executive positions in the industry.) ••• One of the pictures
taken at the show we liked, that of Mr and Mrs Morrie Horwitz of Miami,Fla •..• You
tell us: How do you like the 2000 Club" lapel pin? (Personal thanks to Bill Tomlinson,
Bally's attorney and formerly of U.S.Justice Dept as well as member of "2000 Club", who
had the mfr call on us and take over. (You'll be pleasantly surprised at how many will
walk up with grand, "Hello, friend", when you're wearing the " 2000 Club" pin.) .•.
Eagerly waiting for Howard Ellis to tell us all about first "Midwest Coin Machine Show"
in Omaha ,Neb. With many months advance promotion next one should be a big, big winner.
11
Future scanning projects are planned by the International Arcade Museum Library (IAML).