Leisure Play

new set of rules to learn and
more scope to give the
players more interesting
machines to play. This is
essentially a fashion industry
and we can now widen the
scope of the fashion."
·y
to
le are
siasm
latest
. John
,k the
1se in
, the
1ve to
I felt
,etter
~d a
.ines.
Barcrest have been
building up their export
markets almost from the day
the firm opened for business.
Every overseas market is
very thoroughly researched.
This is one of the reasons for
the company's brilliant
export record which was
rewarded in 1979 with the
presentation of the Queen's
Award
for
Export
Achievement. They were the
first company in the industry
to receive this award.
No two countries
require the same type of
machine which adds to the
problem of selling abroad.
But Barcrest have been able
to utilize a network of highly
professional distributors in
Europe. With the help of
these distributors they are
able to analyse the markets
and design and produce their
machines accordingly. They
find that their carefully
selected
European
distributors are prepared to
invest substantial amounts of
money in machines and
spares, train service staff
and set up first class
workshop facilities.
Barcrest's distributors
in Holland are Janssen en
Hahnraths b.v. Automatic
Austria are the distributors
in Austria and Luscher
Au tom a ten
A.G.
in
Switzerland.
John Marshall said:
" There is a different pattern
in the UK where distributors
tend to be independent
retailers of equipment.
Having a strong technical
base we never found this was
suitable for our type of
product. It is difficult to give
support to one product and
sell
everyone
else ' s
equipment at the same time.
This is not a criticism . of
distributors in the UK. It is
just that the system did not fit
our type of product. Our
machines tend to be
distributed by the 'user'
customers who are equipped
to support the machines
through
their
own
operations. We number all
the significant UK operators
among our customers".
Barcrest were one of the
first manufacturers to
introduce microprocessor
control units to fruit
machines and the first ones
they
produced
are
compatible with those made
today.
They
have
manufactured more than
• Eric Harley.
100,000 and supply them to
other manufacturers in the also designed. in-house and
UK.
built up into microprocessor
All the Barcrest test units.
gear is designed and built in-
One of the advantages
house and microprocessor of Barcrest's geographical
controlled. They are great situation is the pool of labour
believers in taking their own they have on tap. There is a
medicine and write all their strong tradition of manual
own test programmes. All dexterity in the Ashton area
their test gear is supplied to which was once right in the
their major customers . centre of the Lancashire·
Printed Circuit Boards are textile industry.
rnrly
new
nost
year
rizes
rtain
1 the
ir at
the
Lg to
t of
se a
,WP
It to
only
lays
for
tion
air
IS a
...
f
'
,.
,1ay
• One of the massive bays housing the production lines at Barcrest.
Page Seven