Coin Slot

Coin Slot Magazine - #068 - 1980 - October [International Arcade Museum]
Have You Ever Seen One Of These?
SOUNDIES
Continued from page 1
The Mills Panoram SOUNDIES are completely made
under the direction of James Roosevelt's Globe Produc
tions, Inc. The SOUNDIE represents a new motion picture
art, specialized for the first time by Mr. Roosevelt, who
long has been studying the special
producing
movies
requirements for
for coin-operated
machines. The
SOUNDIE, unlike the regular movie, has to get itself over
with the public inside of three minutes, instead of an hour
or two. It is very much different, too, from the fifteen-
minute movie short which you have seen in your theatre.
All movies, heretofore, were created with the intention of
being seen only once by the same persons. . .SOUNDIES
must be so good, so rich in fast and concentrated action
and meaning, that the same persons may want to see the
very same film fifty or more times! Such is this intriguing
new development now introduced by James Roosevelt.
Each business ran its separate course for forty long
Jimmy Roosevelt starts a new industry.
years. Suddenly a chance invention, precipitated out of
the crying need for a new type of amusement in some
600,000 public locations where people gather, conscious
ly or unconsciously demanding coin-operated entertain
ment, brings about the magic reunion. In Mills Panoram
SOUNDIES,
coin
machines
and
the
movies,
long-
separated brother, unite once more, each giving to the
other a new vitalization, excitement and appeal!
It was only natural that the development of Panoram, the
new movie machine, fell to the lot of coin-machine
engineers. Panoram is first, last and always a coin machine.
It is automatic—all it waits for is a dime and then it must do
its stuff with split-second reflex, never hesitating, never
failing.
No attendant can be kept at its side to start it and stop it
and see that nothing goes wrong. The patron who drops
his dime has done all that can be expected, so Panoram
can't ask him to cooperate by turning a crank, lifting a gate
or do a single bit of work.
Since the human being couldn't operate the Panoram
even if he were asked to do so, Panoram has to be even
more than
human,
doing things that only a perfect
machine can do, in a standard, never-changing fashion.
Panoram must take the small 16 mm. film, and by a route
of perfectly engineered clean-cut angles project that film,
so that a clear, brilliant image appears on its big screen.
Panoram in one small, self-contained unit has to control
and direct a beam of light which ordinarily would take a
minimum projection of at least thirty feet across a room.
Panoram's projected beam has to end right where it
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She drops a dime and Panoram delivers thefascinating soundie.
12—
THE COIN Arcade
SLOT Museum
©
The International
starts—on the screen of its own cabinet. For no coin-
operated
machine can
be properly considered to be
completely automatic until it is all in one unit, locked up
and protected against the prying hands of the public.
Panoram has to stand alone, for days on end, and keep
operating without a whimper, without its service door ever
being opened! Remarkable, of course, when you
remember it's a complete sound-movie machine! But
certainly nothing more than any coin-machine man could
ask of the most insignificant coin machine made.
OCTOBER, 1980
http://www.arcade-museum.com/