Coin Slot

Coin Slot Magazine - #026 - 1977 - March [International Arcade Museum]
tuners.
In such a critical phase of music box making as comb tuning
efficiency is lost with external noise, and so Brachhausen errected
barriers between the men, so that each man would work in his own
private cubicle.
This did end the chattering but it also ended the
comb tuning along with it. The whole group walked out and refused
to return until the barriers were taken down.
After this problem
was settled, the workers returned and continued to produce the
most beautiful music boxes ever made.
Gustav Brachhausen was very energetic when it came to marketing
his product.
He set up distributors on a nation wide basis. Annually,
Brachhausen would travel cross country, calling on distributors,
demonstrating new Regina products and accepting orders up to a
year in advance.
Newspaper and magazine advertisements (several
of which are illustrated) supplemented this direct selling.
Regina music boxes were finding their way into households, hotel
dining rooms, luxurious ships, saloons, ice cream parlors and just
about everywhere that people enjoyed beautiful music.
The coin
slot was soon a popular addition to comercially operated Regina
music boxes and
in
1897
Brachhausen invented the "automatic
changer" in which 12 different selections could be heard.
truly the beginnings of the modern day juke box.
This was
With the advent
of the automatic changer, Regina placed many of their machines
on location and formed a service group similar to what we have
today.
Regina employees would periodically collect coins, change
disks and service their machines, giving the store owner a cut of the
profits.
At this point in time, it would have been anyone's guess to say that
music boxes were here to stay.
Sales were constantly increasing,
technology in music box manufacturing was growing, more people
were entering the industry, new sales outlets were opening.
In fact
between 1892 and 1919 approximately 100,000 music boxes were
manufactured by Regina.
If everything was so favorable, what hap
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