Coin Slot

Coin Slot Magazine - #011 - 1975 - August [International Arcade Museum]
THE COIN SLOT
AUG/SEPT
1975
© 1975 John W. Caler
The Coin Slot is published by John W. Caler. Box 1426, Sun Valley,
California 91352. One year's subscription : $10.00. Sample copies
available at $2.00 each. Please notify us promptly in case of address
change.
The editots of The Coin Slot assume no responsibility for statements
made by advertisers, and we do reserve the right to reject or edit any
ads that we consider to be dishonest or misleading, or that do not con
form with the high standards we attempt to maintain.
ADVERTISING : Ads alreaay contracted will be published.
Advertising rates:
one inch! -24.00 per insertion)
1/4 page §7.00 per insertion
1/2 page $15.00 per insertion
Full page $25.00 per insertion
Half-tones (photographs) are $4.00 additional
Line drawings will be printed at cost of space they occupy.
Color photographs not acceptable.
Ads will be printed in next available issue after receipt.
Please make all^ checks payable to John W. Caler
No portion of this newsletter may be reproduced in any form, except for
incidental quotations used in reviews, etc., without written permission
from the publisher.
COVER
STORY
The Mills CHERRY BELL and VENDER
by Richard M. Bueschel
(c) copyright 1975
What do you do when you've got a hot line of bell machines and your dis
tributors keep asking for something new ? That was the problem that
continually faced the Mills Novelty Company in the "Golden Age" of slot
machines:
the 1930's.
Once the mighty Mills Novelty Company had bro
ken the bonds of bell machine design with the pace-setting Mills SILENT
of 1931 (also called the "War Eagle" oi"Yellow Front'O the clamor for
"something new" was unending. It was an age of conspicuous consumption ,
that demanded new ideas and new models. The concept of the annual mod
el change took over the automotive industry ... and also slot machines.
.com
m
:
u
from -muse
d
e
ad prior
ad to e the annual Coin Machine Show in Chicago,
o weeks
l
c
It got so that the
r
n
a
w. of hushed rumors and open excitement. Sure,
each January
ones
Dow were
w
w
/
/
:
there were other
manufacturers.
But Mills was the IBM of the coin
http
machine business.
"What's Mills got? "; "Did Vincq (Shay) tip his hand? ";
"Let'svisit Mills when we're in Chicago. ": Mills was the talk of the town.
And they never—consistently never—let the operators down.
© The International Arcade Museum
http://www.arcade-museum.com/