Coin Machine Review (& Pacific ...)

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Theater Survey Shows
Drink Vendor Goins
J
NEW MACHINES ...
and oscillating range finder." Selector knob
permits choice of anyone of four cards;
player shoots to hit numbered targets at
top of field and numbered bumpers on
field; player scores winning card when all
numbers on the car'd are lighted; game
has replay and high' score featur es.
Man ufacturers are requested
The second survey of merchandise sales
to send announcements o f all
in theaters, by The Exhibitor, trade maga-
_
new machines and produ cts to
zine published at 1225 Vine St_, Philadel-
J. H . KEENEY & CO., 2600 West 50th
.
_ COIN MACHINE R EVIEW,
phia 7, is said to give the most complete
St., Chicago 32, Ill.- A device for installing
1115 Venice Blvd., Los Angeles
data available on total merchandise sales
on shuffleboard tables, called Bowling
15, Calif .
in theaters and also the part vending ma-
Champ; provides for two players, scores
chines play in such sales_ The complete
totaled automatically and separately; four
data appears in a directory published by
BALLY MANUFACTURING
CO.,
pucks released singly; can switch back
the firm_
2640 Belmont Ave., Chicago 18, Ill.-A
and forth from Bowling Champ to standard
The magazine made a survey in 1947 and
novelty tabl e of the shuffle-bowlin g type,
shuffleboard; maker says device can be
then in 1949, thus providing data for ca :
called Bally Shuffle Champ; ma nufacturer
attached to shuffleboard table on location
parison_ Considerable variation in sal.
stresses speed with rate of game-a-minute;
easily.
merchandise and also in use of vendors lS
said to be th e only game on which player
Availability: Reported in production.
shown in theaters and movie houses on
"can pick up 4, 7-6, 10· railroad;" has scor-
basis of size of the house_ The report says:
MERO INDUSTRIES, 1332 West 69th
"While candy is actually sold in fewer
St., Chicago 36, Ill.-A coin-operated tele-
small th eaters than is popcorn, its popu-
vision set in a 16-inch and a 19-inch
larity rises with the size of the theater ...
direct view tube model; each model is
Popcorn is the dominant fa ctor in the
offered with a metered coin box; manu-
smaller theater, but falls away in popularity
facturer suggests that operators offer . 15
as the th ea ters become larger . . . Beverages
minutes of play for a quarter; meters will
and ice cream both require space or ca bi-
accept advance play 11 p to two hours in
nets for storage which the smaller theater
length. .
often does not possess, hence the relatively
Availability: Reported in production.
minor showing of these two products in
the sma llest theaters, with constantly in-
MOUNTAINAIRE, Inc., 417 Liberty
creasing popularity as the theaters grow
St. , Springfield , Mass. - A coin-opera ted
larger."
electric shaver, usi ng th e Norelco electri c
On a basis of 18,600 theaters in the
razor; 2-way mirror door displays shaver
U .S., it is reported that 16,667 offer
when not in use, dispenses after sh ave lo-
popcorn, candy is sold in 15,448, bev-
tion , has ger~icidal sterile lamp ; recO.m-
erages in 8,640, chewing gum in 8,603,
mended for aJrports, h otels, clubs, serv ice
ice cream in 4,408 and cigarettes are
stations, bus and railway stations; operates
sold in 3,292.
6 minutes for .25 cents.
In comparing data gathered in 1947 with
Availability: Reported in produ ction.
1949 figures , the number of th eaters selling
candy ha s dropped slightly; number of
NATION-WIDE NOVELTIES, Inc.,
houses offering popcorn has shown a slight
gain: th ea ters offering soft d.-inks h as
4615-17 S. State St., Chi cago 9, Ill.- A new
ing according to bowling yules, rebound
jumped from 19 per cen t in 1947 to a cur-
game of th e shuffle- base ball type called
action, slug rejector and drop coin chute;
Baseball; uses puck and offers baseball
rent 46 per cent ; ice crea m was sold in
player aims directly at pins suspended from
about 6 per cent of the th eaters in 1947
scori ng features; rebound action and play
above; offered in 8 ft. and 9Y2 ft. lengths.
and in about 24 per cen t currently; chewinl(
speed of about one minute; ba ckboard has
Availability: Reported in production.
gum h as made a larger percentage gain
baseball scene and animated runners move
in th e two years than candy; cigarettes
around the bases; dim e play with game
CONTINENTAL SERVICE & EQUIP-
were sold in 10 per cent of th e th ea ters
consisting of nin e innin gs.
MENT CO., 3830 Holbrook Ave., Detroit
in ]947 and in about 18 per cent now.
12, Mich.-A co unter mod el grip scale
The above statistics refer to total mer-
OAK MANUFACTURING CO., 11411
called Gum-Grip; offers ball gum and a
chandi se sales, whether by concession coun-
Knightsbridge Ave., Culver City, Ca lif.-A
3-way play gripper feature; permits loca-
ter or by vend ing machine. Operators will
n ew model bulk vendor called th e Acorn
tion to refill with gum without access to
be interested in the use of vendors as
All-Charm Vendor ; made to dispense th e
money
box
;
one
ball
gum
to
all
who
press
shown by the survey:
larger size charms without jamming ; de-
button
;
list
price,
$39.50.
Theaters using vendors only 3.4%
sign similar to well-known line of Acorn
Availability: R~ ported in production.
Lobby stands only ________________ 68.1 %
bulk merchandisers; cabi net is die cast
Both stands and vendors ______ 28.5%
aluminum and provides three-windllw view
CHICAGO COIN MACHINE CO.,
The report furth er states as to vendors
of contents; plastic windows; 15 inch es
1725 W. Diversey Blvd., Chicago 14, Ill.-
in th ea ters: "The vending machin e is not
high and holds about 5Y2 pounds.
A new ' tabl e game of th e shuffl e- bowlin g
dead, however. Its use, in both th e smallest
type, call ed Bowling Classic; manufacturer
and largest theaters as an adjun ct to th e
O . D . JENNINGS & CO., 4307-39 W.
stresses " rea listi c upright disappea rin g
candy stand in the more remote areas of
Lake St., Chicago 24, Ill.-A new model
pins," its fa st action of 45 seco nds to play
balconies, lounges, etc., plus its use as
bell machine, called Jennings' Sweepstake
and · th e rebound action of the game; for
standby equipm ent during th e matinee and
Chief, available in standard and co nsole
one or two players and dim e play (per
off hours when the personally attended stand
ca binets; colorful light-up pl asti c front, five
person) is suggested ; table 8 ft . long, auto-
could not be profitably operated, formed a
separate and distinct sets of symbols which
matic scoring and players compete frame
very important percentage of merchandise
pay jackpots, called a "liberal" machine.
by frame. Th e firm also offers Shuffle Base-
sales, to the place where vending machines
ball, a game using puck play and with
are found in 31.9 per cent of the nation's
SYSTEM AMUSEMENT EXCHANGE,
baseball th eme.
theaters."
Inc., 2281 W. Pico Blvd., Los Angeles,
The report also suggests that vendi ng
COOL SLEEP, Inc., Cambridge, Ohio.
Calif.-A novelty game of th e shuffl e type,
machines at present are in creasing in popu-
-A coin-opera ted device for cooling air,
called Shuffle-Hockey; scores th e same as
larity in the medium and larger size theaters.
recommended for hotel and motel rooms;
regulation hockey; offered with dime coin
In reports on the different types of mer-
self-contained ·u nit with ca binet 24 by 24
chute.
chandise, it is suggested that vending ma-
by 17 inches, weighs 30 lbs. Maker says th e
chines for dispensing soft drinks are prob-
cooler will keep room around 73 degrees,
SPACARB, I n c., 317 East 23rd St.,
ably making the biggest gains in recent
offered with 25-cent chute for one hour
New York 10, N. Y.-A new development
years, the 1949 survey showing that 35 per
service; unit filters air, removes pollen and
for cup beve rage dispensers, called Select-
cent of the 8,360 houses that sell soft
cools air.
O-Carb; manufacturer stresses fact that the
drinks use vendors.
Availability: Reported in production.
new feature makes it possible to offer two
Th e House began writing on the 1950 tax
different deg.rees of carbonation on th e
bill early in March, expecting to hav'e it
D . G O TTLIEB & CO., 1140 N. Kostner
same machine ; makers of brand syrups have
Ave. , Chicago 51, Ill.-A 5-ball game, called
ready early in April, and then it will be
criticized cup dispensers because of only
known what specific recommendations will
Select-A-Card, in which manufa cture r stres-
come before Congress.
ses the "sensational tu rret shooter action
( See NEW MACHINES, Page 3 8)
JUNE, 1950
37