Coin Machine Review (& Pacific ...)

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so.me reco.very fro.m the disco.uragement
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abo.ut lo.w Easter trade.
SURVEYS- T he impo.rtant U. S. Census
o.f Business fo.r 1948 is turning o.ut so.me
data o.n lo.catio.ns and different territo.ries.
The 1948 census is different fro.m the 1947
Census o.f Man ufacturers and will pro.bably .
be o.f mo.re direct interest to. o.perato.rs.
The first state repo.rt, pro.bably a western
CHICAGO-As plans fo.r the big June
state, is due in June and all the state
co.nventio.n, under the auspices o.f Co.in
repo.rts sho.uld be o.u t hy September l.
Mach ine Institute, drew near the final week
Co.unty repo.rts are also. co.ming.
the co.nventio.n management put increasing
TAXES-Things began to. happen in
stress o.n the fact that o.perato.rs co.uld be
May. At the mo.ment, the mo.st interesting
repo.rt is that the Ho.use Ways and Mean s assured o.f seeing so.mething really new.
This was due to. the fact, especially, that
Co.mmittee had suggested relieving l·cent
mo.re than nine firms that had never befo.re
play co.un ter games fro.m the federal excise
exhibited at a co.in machine co.nventio.n
tax; the o.ther taxes o.n co.i n machines seem
wo.uld display at the Stevens Ho.tel.
likely to. stand.
A lo.ng list o.f manufacturers o.f all types
WAR AND DEFENSE-It is no.t easy
o.f co.in machines have engaged display
to. tell wha t the defense and war talk is
space at the co. nventio.n, to. be held at the
do.ing to. the peo.ple. The wri ter attended
Stevens Ho.tel here, June 26-28. The im-
a meeting at which peo.ple were to.ld that
mense exhibit f1o.o.r space o.f the Stevens
they must prepare fo.r " the kill ing o.f 50 to.
will make it co.nvenient fo.r o.perato.rs to.
60 millio.n peo.ple in o.ne day." T his info.rma-
see the displays to. best advantage, CMI
tio.n came fro.m o.fficials who. are stirring
o.fficials also. suggested.
up the peo.ple to. prepare fo.r civilian de-
Dave Go.ttlieb, CMI sho.w chairman and
fense. Po.lls amo.ng business leaders and
veteran directo.r o.f nine previo.us eMI
the publ ic have sho.wn a greater fear o.f
sho.ws, declared that the number o.f new
war than wo.uld be expected. Switzerland
exhibito.rs indicates the co.ntinued gro.wth
has recently to.ld ho.usewives to. sto.ck up
o.f the co.in machine business.
o.n fo.o.d fo.r an emergency; they did this
"Firms in the past", he declared, "have
just fo.ur mo.nths befo.re Wo.r1d War II
always used the CMI sho.w with great suc-
started.
cess to. intro.d uce new pro.ducts to. the trade.
It is impo.ssible to. tell ho.w much o.f all
This year the number will pro.bably set a
this talk is to. get Co.ngress to. appro.ve
reco.rd .
defense mo.ney and to. spur business pro.s-
"The type o.f sho.w and co.nventio.n being
perity, and ho.w much is based o.n real
presen ted by CMI this year is expected to.
danger. The peo.ple are tired o.f high taxes
attract o.ther firms which have never befo.re
and they do.n't kno.w what to. believe. It
exhibited at CMrs an nual co.in mach ine
appears to. this writer that there is a steadily
show."
rising tide o.f jitters and nerVo.usness amo.ng
T he CMI sho.w co.mmittee under Go.ttl ieb's
the peo.ple.
chairmanship has met weekly to. handle th e
Maybe that survey by the Natio.nal Tea
assignmen t o.f space, wo.rk o.ut the co.nven-
Co.u ncil which po.ints o.ut 1950 as the year
tio.n pro.gram and set up giant en tertain-
o.f the beginning o.f the "Under Pressure
ment, recreatio.nal and sightseeing pro.grams
Age" o.r year o.f the jitters will make
fo.r the wives and chifdren, who.in it is
histo.ry.
indicated will acco.mpany their husbands
to. Ch icago. fo.r a summer vacatio.n.
Move Provides l?arking Lot
"We are stressing features fo.r the wives
CINCINNATI - 'So.uthern Auto.matic
and kids", Go.ttlieb said, "becau"se "the o.pera-
Music Co.., AMI distributo.r, has mo.ved
to.rs by a vo.te o.f 10 to. 1 picked the June
fro.m its fo.rmer Seven th Street lo.catio.n to.
sho.w date so. they co.uld plan a vacatio.n
Co.urt and Bro.adway. Having purchased the
trip with their wives . and fami lies."
si te and impro.ved the building in-side and
J o.h n Pickering, public relatio.ns directo.r
o.~t, a parking lo.t fo.r custo.mers will be
fo.r CMI, in an info.rmal talk men tio.ned
added.
so.me Of the manv fea tu res that will greet
on which Player
Can Pick up
CMI Plans Biggest Show
In Long History
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o.perato.rs this year at the co.nventio.n.
Amo.ng o.ther things, he said:
"The ~ite o.f this year's sho.w is, as yo.u
kno.w, in the Exhibitio.n Hall o.f the Stevens
Ho.tel, which is air co.nditio.ned, has a
separate entrance and lo.bby and which
will put the entire sho.w into. o.ne ro.o.m.
This will be the largest space ever devo.ted
to. a co.in machine sho.w. The o.ld arrange-
ments in co.nventio.ns CMI has held in the
past were never co.nsidered satisfacto.ry be-
cause o.f the co.ngestio.n and co.nfusio.n in
r,egistratio.n and also. o.n the exhibit f10.0.r.
"At the Stevens, because there is a large
lo.bby served by separate entrance stair-
ways, there will be no. co.nfusio.n in registra-
tio.n and the who.le pro.cess will be mo.re
o.rderly and will result in fewer gripes.
"The June da te was selected after CMI
had po.lIed mo.re than 10,000 o.perato.rs, ask-
ing fo.r their preference o.n sho.w dates,
namely whether they prefer the o.ld January
date, o.r, if they prefer o.ne early in the
summer after scho.o.l was o.ut.
"These o.perato.rs, in a vo.te o.f ten to. o.ne,
indicated the June date and almo.st all
indicated a desire to. bring their famil ies,
which is so.mething new in co.in machine
sho.ws.
"There will be a tremendo.us pro.gram fo.r
the wives and children, and when they
register, they will be given a lo.ng list o.f
activities and asked to. indicate in which
they are interested.
"These will include fashio.n sho.ws, trips
to. the famo.us Bro.o. kfield and Linco.ln Park
Zo.o.s fo.r the kids, where they will see the
mo.st famo.us go.rilla in the wo.rld, Bushman ,
endless sight-seeing to.urs o.f every descrip-
tio.n, including bo.at rides o.n Lake Michi-
gan, tickets to. all o.f the radio. sho.ws wh ich
go. o.n a natio.nal ho.o.kup, and o.f co.urse
there will be tickets available fo.r every-
o.ne fo.r the baseball game here at that time.
"The mo.st experienced agency in Chi cago.
has been engaged to. take full charge o.f
this pro.gram fo.r th e wives and kids_
"Y o.u will quickly, o.f co.urse, realize th at
family appeal is a new o.ne fo.r a co.in
COIN MACHINE REVIEW