Coin Machine Review (& Pacific ...)
Issue: 1950 January - Page 25
• • •
the NEW STREAMLINED
Venders
Set! more merchandi
Over twenty years of vending expel'ience has directed thl'ee yeal's of experimental
engineering to make the new U-Select-It Venders the most trouble-free merchan-
dise vende r s on the market today. New froll~ the ground up, these machines al'e
the biggest volume-getters ever to hit the automatic mel'chandising field_ DON'T
DELAY-send your ol·der in today! Sweeten up your route with the newest,
smarte t and sharpes t ll~achine made-and watch your sales bounce!
can malch
in
• Selling Biggest Volume
• 100% Selectivity
• Simple, Streamlined Beauty
• Securing Tough locations
• Earning Greatest Revenue
• Displaying Variety
ASK US HOW to
add money-making
"andy vending to
your present oper ..
ation .
Vending Machines Finance a
College Education
There's a new variation to the old
routine 01 working one's way through
college-and it's being demonstrated by
two up and coming juniors at San Jose
State College. AI Hooning and Don
Wagner. who own a lucrative coin radio
route.
Last year while AI was taking a
courSe in Small Business Operations. he
was laced with a couple of problems.
First of all. he had a term paper to
write, the subject still unchosen. Sec-
ondly. and more important. his check
book told him that unless lortune soon
smiled this would be his last quarter in
school.
Hooning solved his first problem by
selecting the operation of a vending
machine route as a . subject for his re-
pori. To gather research material he
contacted vending machine men within
San Jose and San Francisco. On one
01 his trips he ran across an operator
who had lor sale a number 01 coin
radios all located in a hotel about three
blocks from the college. The price was
so ridiculously low that Al went home
and proposed a partnership to Don
Wagner. his roommate.
While Don wasn't quite as insolvent
as Al the sum total of their pooled fi-
nances left them $1700 shorl of the
asking price. As Don puts it. "We both
must have honest laces. No two persons
could have been more surprised than
we were when the loan officer at the
bank O. K:d the application."
Within two months after their pur-
JANUARY, 1950
chase the boys found out why the sales
price had been so low. New manage-
ment took over the hotel and gave them
just thirty days to remove the radios.
Conditions were serious. A ninety dollar
bank payment was due. Other hotel
operators within the city refused to dis-
cuss a coin radio proposition with a
"couple of kids:' In desperation they
sold five 01 the units to meet the loan
installment. Then AI Hooning began to
solicit some 01 the better motels with
one of the radios in the back seat of
his car. At the first motel the operator
growled that his experience with cheap
radios had given him nothing but a
headache. He wouldn't even look at
AI's sample.
On his next stop Al boldly carried the
radio inside the office. The expensive
looking console caught the owner's eye
and he signed a lease for twenty loca-
tions. Using the same aggressive sales
tactics Al and Don ·w ere able to locate
all . ol the radios within a week.
This year. so far. their expert
choice of locations has netted them
14 per cent on their original in-
vestment. That this figure is cor-
rect was amply demonstrated by
AI as he showed me his book-
keeping records. Both partners had
paid themselves $2 per hour for
their labor; tax free income in the
form of depreciation amounted to
10 per cent and eight cents per mile
had been charged for the use of
their car.
AI. who keeps the books. uses a sim-
ple double entry system with a general
journal and ledger. Every transaction
is recorded in the general journal and
then posted monthly to the ledger ac-
counts.
Much 01 their success lies in their
expert use of good merchandising meth-
ods. To encourage the use of the
units a weekly radio program is pro-
vided. The partner who makes the col-
lections places this under a thick plate
of glass which tops the radio. Besides
providing protection against cigarette
burns. the glass top lends a pleasing
appearance to the radio. The mahogany
finish is brightly polished at each visit
and both partners go out 01 their
way to solicit suggestions from location
owners.
What started out to be a part time
financial aid lor Don and Al promises
to turn into a full time after college
venture. They're even planning lor ex-
pansion. Right now Don is working for
a company that sells ice cream through
automatic vending machines with the
intent of buying into the route for the
partnership. At the same time AI is
dickerinq with a television company for
some more radios.
Farmer Adds to Vendor Lines
S E A TTLE- B e rt F a rm e r ( " F a rm e r
Be rt") ca me back from th e recent NAMA
show at Atl anti c City with the a ppointment
a:;; Cigarom.at re prese ntative.
Th e Cij:(aromat, vending at 5c, IDe, 15c,
20c, 2 for 15c or 2 for 25c, is expec ted to
be as profita bl e a vendor as othe r 1 in es
distributed by " F a rmer Bert." Th ese in -
clude th e Arcti c ice cream ve ndor , th e
R ev('o, ice cream-in -a-cup , dis pense r, Na-
tional Vendors, In c. cigarette ma chin es
and Victor and Acorn bulk vendors.
25
the NEW STREAMLINED
Venders
Set! more merchandi
Over twenty years of vending expel'ience has directed thl'ee yeal's of experimental
engineering to make the new U-Select-It Venders the most trouble-free merchan-
dise vende r s on the market today. New froll~ the ground up, these machines al'e
the biggest volume-getters ever to hit the automatic mel'chandising field_ DON'T
DELAY-send your ol·der in today! Sweeten up your route with the newest,
smarte t and sharpes t ll~achine made-and watch your sales bounce!
can malch
in
• Selling Biggest Volume
• 100% Selectivity
• Simple, Streamlined Beauty
• Securing Tough locations
• Earning Greatest Revenue
• Displaying Variety
ASK US HOW to
add money-making
"andy vending to
your present oper ..
ation .
Vending Machines Finance a
College Education
There's a new variation to the old
routine 01 working one's way through
college-and it's being demonstrated by
two up and coming juniors at San Jose
State College. AI Hooning and Don
Wagner. who own a lucrative coin radio
route.
Last year while AI was taking a
courSe in Small Business Operations. he
was laced with a couple of problems.
First of all. he had a term paper to
write, the subject still unchosen. Sec-
ondly. and more important. his check
book told him that unless lortune soon
smiled this would be his last quarter in
school.
Hooning solved his first problem by
selecting the operation of a vending
machine route as a . subject for his re-
pori. To gather research material he
contacted vending machine men within
San Jose and San Francisco. On one
01 his trips he ran across an operator
who had lor sale a number 01 coin
radios all located in a hotel about three
blocks from the college. The price was
so ridiculously low that Al went home
and proposed a partnership to Don
Wagner. his roommate.
While Don wasn't quite as insolvent
as Al the sum total of their pooled fi-
nances left them $1700 shorl of the
asking price. As Don puts it. "We both
must have honest laces. No two persons
could have been more surprised than
we were when the loan officer at the
bank O. K:d the application."
Within two months after their pur-
JANUARY, 1950
chase the boys found out why the sales
price had been so low. New manage-
ment took over the hotel and gave them
just thirty days to remove the radios.
Conditions were serious. A ninety dollar
bank payment was due. Other hotel
operators within the city refused to dis-
cuss a coin radio proposition with a
"couple of kids:' In desperation they
sold five 01 the units to meet the loan
installment. Then AI Hooning began to
solicit some 01 the better motels with
one of the radios in the back seat of
his car. At the first motel the operator
growled that his experience with cheap
radios had given him nothing but a
headache. He wouldn't even look at
AI's sample.
On his next stop Al boldly carried the
radio inside the office. The expensive
looking console caught the owner's eye
and he signed a lease for twenty loca-
tions. Using the same aggressive sales
tactics Al and Don ·w ere able to locate
all . ol the radios within a week.
This year. so far. their expert
choice of locations has netted them
14 per cent on their original in-
vestment. That this figure is cor-
rect was amply demonstrated by
AI as he showed me his book-
keeping records. Both partners had
paid themselves $2 per hour for
their labor; tax free income in the
form of depreciation amounted to
10 per cent and eight cents per mile
had been charged for the use of
their car.
AI. who keeps the books. uses a sim-
ple double entry system with a general
journal and ledger. Every transaction
is recorded in the general journal and
then posted monthly to the ledger ac-
counts.
Much 01 their success lies in their
expert use of good merchandising meth-
ods. To encourage the use of the
units a weekly radio program is pro-
vided. The partner who makes the col-
lections places this under a thick plate
of glass which tops the radio. Besides
providing protection against cigarette
burns. the glass top lends a pleasing
appearance to the radio. The mahogany
finish is brightly polished at each visit
and both partners go out 01 their
way to solicit suggestions from location
owners.
What started out to be a part time
financial aid lor Don and Al promises
to turn into a full time after college
venture. They're even planning lor ex-
pansion. Right now Don is working for
a company that sells ice cream through
automatic vending machines with the
intent of buying into the route for the
partnership. At the same time AI is
dickerinq with a television company for
some more radios.
Farmer Adds to Vendor Lines
S E A TTLE- B e rt F a rm e r ( " F a rm e r
Be rt") ca me back from th e recent NAMA
show at Atl anti c City with the a ppointment
a:;; Cigarom.at re prese ntative.
Th e Cij:(aromat, vending at 5c, IDe, 15c,
20c, 2 for 15c or 2 for 25c, is expec ted to
be as profita bl e a vendor as othe r 1 in es
distributed by " F a rmer Bert." Th ese in -
clude th e Arcti c ice cream ve ndor , th e
R ev('o, ice cream-in -a-cup , dis pense r, Na-
tional Vendors, In c. cigarette ma chin es
and Victor and Acorn bulk vendors.
25
Future scanning projects are planned by the International Arcade Museum Library (IAML).