Coin Machine Review (& Pacific ...)

Tournaments Siar In Shuffleboard Sky
For Month Of June
by WALTER HURD
The heart of the Midwest will beat to
the tune of shuffleboard tournaments during
June. In the trade itself, the month may
become something like Shuffleboard Month
and interest in tournament events centered
in the Chicago area will certainly be
nation-wide.
While shuffleboard interest within the
coin machine trade will be greatly keyed
up, one of the major results of the activi-
ties and the promotion is expected to be
an arousing of public interest that will put
modern shuffleboard on a much higher pin-
nacle as a national sport.
In point of time, an Illinois state tourna-
ment sponsored by the Illinois . National
Shuffleboard Leagues will be held in Spring-
field, state capital city, June 10 to 12. The
very next weekend will bring on the Four-
State Standard Shuffleboard Championship
Tournament, sponsored by the Standard
Shuffleboard Congress of America, and to
be held in the Coliseum, Chicago, June 16
to 19.
It will be noted that key words, National
and Standard, appear prominently in the
plans and promotions of these and other
similar tournaments. As is well known in
, the trade, backer of the Standard Shuffle-
board Congress of America is the Stand-
ard Shuffleboard League which approves
and offers Standard brand equipment, made
by Rock-Ola Manufacturing Corp. of Chi-
cago.
And back of the Illinois National Shuffle-
board League and other leagues using the
word National is National Shuffleboard Co,
of Orange, N. J. National also sponsors
the U. S. Shuffleboard Congress.
The National and Standard boards are
well known to all who have followed the
expansion of the business. Currently, Na-
tional is featuring its National 49er Gold
Nugget shuffleboard and Standard is fea-
turing its new Standard Electric Score-
board along with Standard shuffleboards.
While operators who have already in-
vested in shuffleboards, and those who plan
to invest in them, will be deeply interested
in all the details of the How of planning
and promoting tournaments and leagues
for players, it is important to stress the
general benefits that will result from these
outstanding tournaments and also others to
follow. As to details, operators will find
that National and Standard and also other
firms have developed a shuffleboard litera-
ture that is being added to regularly, and
some of the firms have staff experts who
can help plan any kind of special event
for boosting local, regional and state play.
There is such a thing· as shuffle.board
morale that is highly important to all who
have money invested in shuffleboard, and
morale building must be kept on the up-
grade all the while that the manufacture,
sale and placing of boards also goes ahead.
In the earlier boosts for shuffleboard
published in this magazine many months
ago, one of the most important things
pointed out about the new game was the
fact that here is an amusement device
which lends itself to advertising and promo-
tion with all the methods and mediums
NONE BETTER!
SLICK- the constant-speed wax- choice of champs,
assures better control! Don't sacrifice skill and accu-
racy fo r super speed . .. use SLICK wax. It's not too
fast, not too slow ... it's ;ust right! No dead spots
with SLICK . .. you get smooth, fast, accurate play at
all times. A uniform product!
-+-
•
•
•
•
We are proud to make this claim.
INSIST ON THESE
SLICK SHUFFLEBOARD PRODUCTS
"Sli ck" Shuffle boa rd Powde red W ax
"Slick" Shuffleboard Quick Drying Clea ne r
"Slick" Liquid Shuffleboard Polishing Wa x &
Clea ne r
"Sli ck" Shuffl e boa rd Weights
Territories Open! Write for Price List.
THE
SLICK
SHINE
CO.
Established 1901
215 ASTOR STREET
16
NEWARK 5 , N. J .
known in the modern business world. Radio
has already been used and will be used
even more. Newspaper publicity has been
obtained and, as the game becomes more
popular, news will also be created.
Operators who invest in shuffleboard will
understand how amusement devices long
popular in the trade have not been easy
to advertise to the public, and in many
cases it has been necessary to shun pub-
licity. But shuffleboard has the important
difference that it can be publicised, and
the business will gain all the more by any
and all such publicity.
Shuffleboard has brought forth some-
thing that manufacturers can not only
make and sell but also help those who buy
the boards to promote business. Manu-
facturers will thus be more directly in-
terested in what operators can and will do
with the boards and devices made by them.
There will always be the sense in which
a manufacturer must attend to his manu-
facturing first, and make· the best possible
product for the price he asks, but the
shuffleboard business is starting off with
something much bigger and different.
Shuffleboard trade is being built with
manufacturers of the- equipment helping
to sell the shuffleboard idea to the public.
It is the effectiveness of the coming
National and Standard tournaments in
arousing greater public interest that will
be of most concern to all in the shuffleboard
business. It is the fact that great benefits
are possible which should lead everybody
in the business to wish for the tournaments
and all others that follow the greatest of
success.
It is anticipated that interest will be so
great in these Midwest tournaments that
operators and distributors will come from
all parts of the country to observe the
management of such public affairs. This
is something new in the operator's world.
Here is a new development in which oper-
ators come from all parts, not merely to
see a display of games, but to watch how
people play them and also how people can
be induced to play them all the more.
Such events are likely to give operators
a new idea of the playing public and of
how to cater to them in placing modern
amusement devices.
The sponsors of these tournaments will
naturally want to cater to the leagues,
teams and players that really make up the
tournament. But there will be a place
for operators and distributors also, and here
is something that they should see, if
possible. Here is something the trade should
boost in the spirit of loyalty and coopera-
tion.
The National Meet
The general plan for the Illinois Na-
tional tournament at Springfield is to of-
fer $1,200 in various trophies and prizes
to winners in the 3-day affair, and also to
fete the winners at a dinner at the end
of the tournament. The manufacturer will
furnish the equipment to be used and has
announced that the play will be according
to rules set up by the U. S. Shuffleboard
Congress.
One pf the new National 49er boards
will be awarded to the location that has
the winning team in the contest. Cash
CQIN MACHINE REVIEW
https://elibrary.arcade-museum.com