Coin Machine Review (& Pacific ...)
Issue: 1949 July - Page 28
more attention to super markets, chains and
other grocery outlets to sell more candy,
and thus help rally falling sales. (Shame
that a representative of the vending trade
was not on program to uphold the banner
for these outlets).
P. Lillard, representing the GFC, said
tbe candy trade is now face to face with
the competition of other products, such as
ice cream, nuts, soft drinks, etc., and that
lIhis is probably the main reason for slack
in candy sales. Much depends on what the
competition is doing, he said.
This will be an interesting point for
candy operators to observe in their loca-
tions, as soft drink, juice, milk and other
vendors are placed in the same spots. The
writer has raised the question with some
large operators, but last year most of these
men said they had not noticed competition
of other products as reducing candy sales.
Other reports in THE REVIEW will show
that makers of a number of products are
beginning to worry about the competition
of other products. A recent report shows
the beer industry worrying about the com-
petition of soft drinks.
Lillard pointed out that in the last 12
years, consumption of candy has increased
only 21 per cent, but per capita consump-
tion of nuts rose 54 per cent, ice cream 77
per cent, and carbonated beverages 115
per cent during the same period. This was
really exciting data for the candy makers
to face.
Chief encouragement to those who sell
candy came in the statement that, while
candy sales are receding from the lush
postwar peak, they are still about three
times above the prewar level.
It was reported that candy sales in chains
and super markets now average only about
1 per cent of total sales, but that such stores
may build up candy sales to amount to as
MIGHTIEST
OF ALL
Money-Makers
much as 5 per cent of the total business
done.
Vending operators might be able to capi-
talize on Lillard's views on advertising-
at least his ideas could be applied to vend-
ors. He stressed point-of-sale display and
advertising as the one big opportunity to
build up future sales-and operators would
say what better point-oI-sale display than a
vending machine.
It has been said for many years that na-
tional advertising is the thing that builds
up merchandise sales for vendors, but Lil-
lard seemed to hold that the public may be
beginning to react unfavorably toward so
much national advertising, and especially
mediums that have too much volume of
advertising.
He said: "There are many signs that peo-
ple are building an immunity to advertis-
ing. They are developing a filter ear and
a sheltered eye. They make up their own
minds." Surveys made in the publishing
field in the last year or so have shown that
people begin to tire after looking through
12 to 15 pages of a paper or magazine, and
that great bulks of advertising or reading
matter become very tiresome and lose their
value.
Lillard quoted the oft-mentioned fact
that 66 per cent of all purchases are made
on impulse and that 83 per cent of all candy
sales are on impulse.
How to make better candy is always a
subject for discussions at the annual con-
vention of candy manufacturers, and the
23rd annual display of machinery and
equipment, ingredients and other materials,
is a big part of tbis phase of the conven-
tion. A reported 110 firms had exhibits at
the 1949 convention and probably the one
new machine that will be heard about most
was a machine to make a new chocolate
paste that may bring big changes in quality
and convenience in making chocolate coat-
ings.
Regional conferences of candy experts
had been held recently and reports were
available from these meetings on candy im-
provement. The government also maintains
a laboratory in New Orleans which carries
on continuous experimental work in making
better candy. Reports from this laboratory
are featured every year.
Those who have followed the automatic
vending section in THE REVIEW will recall
that much has been said in the past about
making candy a better food product by
adding proteins, vitamins and even min-
erals. The laboratory report this year told
that such additions can now be success-
fully done, with candy tasting better and
also being more valuable for food. It now
remains for factories to set up to produce
such candies. Hard candies can be made
much better, and with better keeping quali-
ties by adding calcium. Now that operators
vend more hard candies, this will come as
good news.
It was announced also that the laboratory
next year will spend more time on improv-
ing the keeping qualities of candy made
with fats and oils. This includes nearly 50
per cent of all candy bars, hence operators
will be interested in the outcome.
It was reported that the candy trade is
increasing its use of ingredients that come
from the farm, experiments having been
made with at least 30 distinctly new in-
gredients. The list of candy ingredients
now is said to nominally include about 80
items.
Candy manufacturer-retailers held their
annual convention at the same time and
official reports show that this branch of the
industry has had the biggest decline in
sales.
Candy jobbers held their annual con-
vention heI'e, June 26-29, sponsored by the
National Candy Wholesalers Assn., and it
was anticipated that vending machines
would again be a big subject of discussion.
This has happened at the last two annual
conventions, even when vending machines
did not appear on the program.
Candy manufacturers, at their conven-
tion, heard a report on the probable form
of the new code of ethics now under con-
sideration with the FTC. Wholesalers
adopted a code last year and it is expected
that manufacturers will also adopt a code
after the usual procedure is completed. This
gives the candy industry definite progress
toward fair trade.
1*
•
•
She: "There's one thing" I want to tell
you before you go any further."
He: "What's that?"
She: "Don't!"
You Always Cet
PRICED FOR
OPERATOR
PROFIT
$13.95 ea.
•
$13.45 ea.
IN LOTS OF 100
F.O.B.
LOS ANGELES
Why continue operating old-
fashioned, clumsy vendors in this
streamlined era of THE ACORN?
THE BEST FOR LESS
WHEN YOU BUY DIRECT FROM THE LARGEST MANUFAC-
TURER OF QUALITY VENDING MERCHANDISE
LICORICE LOZENGES ______________________________________________ ____________________ 25c lb.
BOSTON BAKED BEANS
The Finest Quality Made __________________________________________________________ 24c lb.
BURNT PEANUTS __ ______ __________________________________________________________________ 24c lb.
RAINBOWS ______________________________________________________________________________________ 25c lb.
STANDS-New Low Price
Superior Construction ____________________________________________________________ $3.95 ea_
Order Today From
OAK MFG. CO., INC.
1023-25 South Grand Ave.
Los Angeles 15. Calif.
28
OPERATORS VENDING MACHINE SUPPLY CO.
Exclusive Southern ealifornia Distributor for Ac:·orn
Los Angeles. Calif.
1023-25 South Grand Avenue
COIN MACHINE REVIEW
other grocery outlets to sell more candy,
and thus help rally falling sales. (Shame
that a representative of the vending trade
was not on program to uphold the banner
for these outlets).
P. Lillard, representing the GFC, said
tbe candy trade is now face to face with
the competition of other products, such as
ice cream, nuts, soft drinks, etc., and that
lIhis is probably the main reason for slack
in candy sales. Much depends on what the
competition is doing, he said.
This will be an interesting point for
candy operators to observe in their loca-
tions, as soft drink, juice, milk and other
vendors are placed in the same spots. The
writer has raised the question with some
large operators, but last year most of these
men said they had not noticed competition
of other products as reducing candy sales.
Other reports in THE REVIEW will show
that makers of a number of products are
beginning to worry about the competition
of other products. A recent report shows
the beer industry worrying about the com-
petition of soft drinks.
Lillard pointed out that in the last 12
years, consumption of candy has increased
only 21 per cent, but per capita consump-
tion of nuts rose 54 per cent, ice cream 77
per cent, and carbonated beverages 115
per cent during the same period. This was
really exciting data for the candy makers
to face.
Chief encouragement to those who sell
candy came in the statement that, while
candy sales are receding from the lush
postwar peak, they are still about three
times above the prewar level.
It was reported that candy sales in chains
and super markets now average only about
1 per cent of total sales, but that such stores
may build up candy sales to amount to as
MIGHTIEST
OF ALL
Money-Makers
much as 5 per cent of the total business
done.
Vending operators might be able to capi-
talize on Lillard's views on advertising-
at least his ideas could be applied to vend-
ors. He stressed point-of-sale display and
advertising as the one big opportunity to
build up future sales-and operators would
say what better point-oI-sale display than a
vending machine.
It has been said for many years that na-
tional advertising is the thing that builds
up merchandise sales for vendors, but Lil-
lard seemed to hold that the public may be
beginning to react unfavorably toward so
much national advertising, and especially
mediums that have too much volume of
advertising.
He said: "There are many signs that peo-
ple are building an immunity to advertis-
ing. They are developing a filter ear and
a sheltered eye. They make up their own
minds." Surveys made in the publishing
field in the last year or so have shown that
people begin to tire after looking through
12 to 15 pages of a paper or magazine, and
that great bulks of advertising or reading
matter become very tiresome and lose their
value.
Lillard quoted the oft-mentioned fact
that 66 per cent of all purchases are made
on impulse and that 83 per cent of all candy
sales are on impulse.
How to make better candy is always a
subject for discussions at the annual con-
vention of candy manufacturers, and the
23rd annual display of machinery and
equipment, ingredients and other materials,
is a big part of tbis phase of the conven-
tion. A reported 110 firms had exhibits at
the 1949 convention and probably the one
new machine that will be heard about most
was a machine to make a new chocolate
paste that may bring big changes in quality
and convenience in making chocolate coat-
ings.
Regional conferences of candy experts
had been held recently and reports were
available from these meetings on candy im-
provement. The government also maintains
a laboratory in New Orleans which carries
on continuous experimental work in making
better candy. Reports from this laboratory
are featured every year.
Those who have followed the automatic
vending section in THE REVIEW will recall
that much has been said in the past about
making candy a better food product by
adding proteins, vitamins and even min-
erals. The laboratory report this year told
that such additions can now be success-
fully done, with candy tasting better and
also being more valuable for food. It now
remains for factories to set up to produce
such candies. Hard candies can be made
much better, and with better keeping quali-
ties by adding calcium. Now that operators
vend more hard candies, this will come as
good news.
It was announced also that the laboratory
next year will spend more time on improv-
ing the keeping qualities of candy made
with fats and oils. This includes nearly 50
per cent of all candy bars, hence operators
will be interested in the outcome.
It was reported that the candy trade is
increasing its use of ingredients that come
from the farm, experiments having been
made with at least 30 distinctly new in-
gredients. The list of candy ingredients
now is said to nominally include about 80
items.
Candy manufacturer-retailers held their
annual convention at the same time and
official reports show that this branch of the
industry has had the biggest decline in
sales.
Candy jobbers held their annual con-
vention heI'e, June 26-29, sponsored by the
National Candy Wholesalers Assn., and it
was anticipated that vending machines
would again be a big subject of discussion.
This has happened at the last two annual
conventions, even when vending machines
did not appear on the program.
Candy manufacturers, at their conven-
tion, heard a report on the probable form
of the new code of ethics now under con-
sideration with the FTC. Wholesalers
adopted a code last year and it is expected
that manufacturers will also adopt a code
after the usual procedure is completed. This
gives the candy industry definite progress
toward fair trade.
1*
•
•
She: "There's one thing" I want to tell
you before you go any further."
He: "What's that?"
She: "Don't!"
You Always Cet
PRICED FOR
OPERATOR
PROFIT
$13.95 ea.
•
$13.45 ea.
IN LOTS OF 100
F.O.B.
LOS ANGELES
Why continue operating old-
fashioned, clumsy vendors in this
streamlined era of THE ACORN?
THE BEST FOR LESS
WHEN YOU BUY DIRECT FROM THE LARGEST MANUFAC-
TURER OF QUALITY VENDING MERCHANDISE
LICORICE LOZENGES ______________________________________________ ____________________ 25c lb.
BOSTON BAKED BEANS
The Finest Quality Made __________________________________________________________ 24c lb.
BURNT PEANUTS __ ______ __________________________________________________________________ 24c lb.
RAINBOWS ______________________________________________________________________________________ 25c lb.
STANDS-New Low Price
Superior Construction ____________________________________________________________ $3.95 ea_
Order Today From
OAK MFG. CO., INC.
1023-25 South Grand Ave.
Los Angeles 15. Calif.
28
OPERATORS VENDING MACHINE SUPPLY CO.
Exclusive Southern ealifornia Distributor for Ac:·orn
Los Angeles. Calif.
1023-25 South Grand Avenue
COIN MACHINE REVIEW
Future scanning projects are planned by the International Arcade Museum Library (IAML).