Coin Machine Review (& Pacific ...)
Issue: 1949 April - Page 42
--
Service~
Ouality, Low Prices Spearhead
Standard's Amazing Success Story
pancy, receipts from coin radios have also
dropped. About a half-dozen hotels in the
medium-priced bracket have them installed.
Roy S. R amsey
Annual Peanu t Convention
WiII Look For New Markets
WASHINGTON-Market problems relat-
ing to peanuts will get a hearing during the
annual convention of the National Peanut
Council here, April 10 to 12_ The main
theme of the convention will be to increase
the quality of peanuts and to boost con-
sumer demand. Due to the big gains in
exports of peanuts last year, this subject
will also be important.
Leaders in the association are working
for an industry-wide conference this year to
try to get a wider viewpoint of what the
peanut industry wants and needs. Candy
manufacturers have been among the most
outspoken critics of peanut prices in recent
years and their complaints may get a hear-
ing.
The NPC is composed chiefly of proces-
sors of peanuts, the firms that prepare pea-
nuts for sale to supply houses in the cities,
and then to bulk vendor operators.
Blair Holding Corp. Reports
NEW YORK-Financial papers reported
that Blair Holdings Corp., one of the large
corporations having a finger in tbe vending
machine trade, set aside a contingent re-
serve of 500,000 to "provide for any im-
pairment in the investment in Auto-Vend,
Inc., and Crown Jewel Ware, Inc."
In its report to stockholders, the Blair
firm had a net profit Qf $46,000 before
reserves for security depreciation. After
such reserves, however, an operating loss
of 69,000 was ustained, which compares
with "a much greater one in 1947." The
firm has holdings in Pep i-Cola which were
said to have been profitable.
*t
*
•
Then, there's the one about the two
artist's models who visited an art exhibit.
One suddenly grabbed her friend and,
pointing to a particularly daring canvas,
exclaimed:
"Why, Eleanor, that's a picture of you.
I didn't know you posed in the nude."
"I don't," came the grim reply. "The
rat must have painted it from memory."
- --
OAKLAND- While some bulk vending
machine distributors are wailing about
small profit margin in the sale of bulk mer-
chandise and yowling that operators will
not buy any more new machines, a slender,
dark-haired dynamo is writing an astound-
ing chapter in the Bay Area's success book.
Since the war Bert Fraga, head of tand-
ard Specialty Co., has built the fastest-
growing vending machine and supply house
in tbe West. And what confounds the trade
is that Standard's greatest strides occurred
during the past year when many firms ex-
perienced a decline in busine s.
To appreciate the full significance of The
Fraga Story, one has to start at the begin-
ninl(-1936. At that time Fraga owned a
service station and used car lot, and like
thousands of others he yearned for a bu i-
ness which would not tie him down so
stringently.
Fraga chose bulk vending. He wasn't
looking for a "soft touch," because he knew
that starting any new business venture re-
quire hard work and application.
By 1939 Fraga had built his operation
into a 650 machine route. During tho e
three years of operating he had silently
protested the unsatisfactory service rendered
by distributor, but instead of registering
his protests vocally or in writing, he went
one better: he became a di tributor because
he felt there was a need for a live-wire
organization serving orthern California.
"I suppose I kind of surprised some of
the boys by my methods," Fraga recalls_
"Many outfits were only interested in sell-
ing machine
and merchandise-selling
above all else. Then there were those who
worked 'hot-shot' deals-unload and get out
quick. But as a former operator, I looked at
the situation quite differently. I figured like
this: If I couldn't help the operator make
money, he would buy few machine and
little merchandise from me; neither of us
would make money.
"By the same token, if I could help the
operator place the equipment in good loca-
tions, and sell him top quality merchandise,
WE'VE DONE IT ACAIN!
Always first with the money-makers, Operators Vending Machine Supply
offers bulk vending operators a new, different panned confection now
sweeping the country.
ROSEBUDS
A terrifi c sales stimulator
_ _ _ _ _ _ _ _ _ _ ...:.T-=a:;:.st:...ly...:.I---::C~o:..:.lo~rflul! Profitable!
>IV
N .... E 1$
SlMl>UC;ITY!
YOU'LL "NO' ME 1~11O
BECAUSE AN O!'ERAT~A"D
AN ENG 1 N'EER (. P'fURE~
ME IN T.EIIl DESIGN!
MIGHTIEST OF
A LL
MONEY-MAKERS
$13 95
F.O. B.
lOS ANGElES
$13 45
EA. IN
LOTS OF 100
42
2Sc
lb. (approx. 800 count)
New Type STEEL STAND - $3.95 e a .
Base is hollow- can be fi lle d with sand
o r gravel; super-ch rom e fi nish.
California Ve nd ing ALMO NDS (400
cnt.) 65c lb . 700 cnt. a oc lb. (Vacu-
um pa cke d in 5-lb. ti ns.)
"Ace-Hi REGULAR BALL GUM (125
cnt.) 35c lb. Larg est an d best chew
o n the mar ket.
OPERATORS VENDING
MACHINE SUPPLY CO.
Excl usi ve So uthern California Distri bu tor
for Oa k Mfg . CO.'s ACO RN VENDOR
Pho ne: Richm ond 5264
1023 S. G ran d Ave., Los Ang eles, Ca lif.
he would make a good profit and be able
to buy more machines and merchandise.
And if you give a man a band and keep
helping him, do you think he's going to
turn to someone else for his buying needs?"
Fraga was making good progress when
war clouds burst into Pead Harbor showers.
He enlisted in the air corp and served as
a pilot in a heavy bombardment unit.
Back in civilian life, Fraga picked up
the threads. The first thing he did after
shedding the khaki was to move to new,
enlarged quarters. Then with three lines as
his nucleus-Columbus and Master vendors
and Ideal scales-and Northern California
his territory, he began to roll.
Since then he has expanded both his lines
and territory. He added the Hamilton scale,
Atlas Bantam, Shipman stamp vendors, Vic-
tor's bulk machines and hot popcorn unit,
Caljfornia Peanut's Dux products, French-
fried vend-size Cal Al almonds packed es-
pecially for tandard in the Almond Bowl
of America, charms, panned confections,
ball gum, coin wrappers, coin counters, etc.
One of the reasons for Standard's phe-
nomenal rise is Fraga's uncanny knack of
being able to anticipate operator needs and
then fill those needs by being there first with
the best.
Back in 1942 he felt that operators could
improve the efficiency of their machines
with cast-iron pedestal tands and wall
brackets which would be inexpensive and
sturdy, so he arranged for their manufac-
ture. The accuracy of his perception of the
market is evidenced by the fact that he has
sold over 25,000 of these items.
When the manufacturer ol Star gum
noted the trend toward regular ball gum
and the expanding market offered by adult
customers, Fraga was quick to take on the
distribution of this product because he saw
how it could increase operator profits.
Today Fraga has anticipated another need
- and done something about it. He ha the
distribution of a moisture absorbent prod-
uct for bulk vendors. Placed in the base of
the machine, it absorbs all moisture from
the merchandise and keeps it from getting
sticky or soggy in damp or foggy weather.
The new product, which comes in a circular
disc or bag form, can be placed in an oven
after using, dried, and u ed again.
Until a year ago Standard's sales force
was a one-man organization. Since then,
however, he has hired four energetic sales-
men and enlarged hi territory to cover
Oregon, Washington, and evada, in addi-
tion to orthern California.
Present plans call for continued expan-
sion; in due time Standard Specialty will
provide complete coverage for the 11 West-
ern States.
"Regardless of how wide our territory
eventually becomes or how much our vol·
ume increases, the foundation of this com-
pany will remain unchanged: top service,
superior quality, and low prices will always
prevail."
San Francisco-
Oakland
Don W. Clark is president of Televisco,
Inc., a new corporation specializing in
television for commercial locations. Firm
is orthern California distributor for Trans-
Vue, and will handle all installation and
service on units sold. First sample is due
April 1.
Said Clark: "While we will specialize in
CO IN MACHINE REVIEW
Service~
Ouality, Low Prices Spearhead
Standard's Amazing Success Story
pancy, receipts from coin radios have also
dropped. About a half-dozen hotels in the
medium-priced bracket have them installed.
Roy S. R amsey
Annual Peanu t Convention
WiII Look For New Markets
WASHINGTON-Market problems relat-
ing to peanuts will get a hearing during the
annual convention of the National Peanut
Council here, April 10 to 12_ The main
theme of the convention will be to increase
the quality of peanuts and to boost con-
sumer demand. Due to the big gains in
exports of peanuts last year, this subject
will also be important.
Leaders in the association are working
for an industry-wide conference this year to
try to get a wider viewpoint of what the
peanut industry wants and needs. Candy
manufacturers have been among the most
outspoken critics of peanut prices in recent
years and their complaints may get a hear-
ing.
The NPC is composed chiefly of proces-
sors of peanuts, the firms that prepare pea-
nuts for sale to supply houses in the cities,
and then to bulk vendor operators.
Blair Holding Corp. Reports
NEW YORK-Financial papers reported
that Blair Holdings Corp., one of the large
corporations having a finger in tbe vending
machine trade, set aside a contingent re-
serve of 500,000 to "provide for any im-
pairment in the investment in Auto-Vend,
Inc., and Crown Jewel Ware, Inc."
In its report to stockholders, the Blair
firm had a net profit Qf $46,000 before
reserves for security depreciation. After
such reserves, however, an operating loss
of 69,000 was ustained, which compares
with "a much greater one in 1947." The
firm has holdings in Pep i-Cola which were
said to have been profitable.
*t
*
•
Then, there's the one about the two
artist's models who visited an art exhibit.
One suddenly grabbed her friend and,
pointing to a particularly daring canvas,
exclaimed:
"Why, Eleanor, that's a picture of you.
I didn't know you posed in the nude."
"I don't," came the grim reply. "The
rat must have painted it from memory."
- --
OAKLAND- While some bulk vending
machine distributors are wailing about
small profit margin in the sale of bulk mer-
chandise and yowling that operators will
not buy any more new machines, a slender,
dark-haired dynamo is writing an astound-
ing chapter in the Bay Area's success book.
Since the war Bert Fraga, head of tand-
ard Specialty Co., has built the fastest-
growing vending machine and supply house
in tbe West. And what confounds the trade
is that Standard's greatest strides occurred
during the past year when many firms ex-
perienced a decline in busine s.
To appreciate the full significance of The
Fraga Story, one has to start at the begin-
ninl(-1936. At that time Fraga owned a
service station and used car lot, and like
thousands of others he yearned for a bu i-
ness which would not tie him down so
stringently.
Fraga chose bulk vending. He wasn't
looking for a "soft touch," because he knew
that starting any new business venture re-
quire hard work and application.
By 1939 Fraga had built his operation
into a 650 machine route. During tho e
three years of operating he had silently
protested the unsatisfactory service rendered
by distributor, but instead of registering
his protests vocally or in writing, he went
one better: he became a di tributor because
he felt there was a need for a live-wire
organization serving orthern California.
"I suppose I kind of surprised some of
the boys by my methods," Fraga recalls_
"Many outfits were only interested in sell-
ing machine
and merchandise-selling
above all else. Then there were those who
worked 'hot-shot' deals-unload and get out
quick. But as a former operator, I looked at
the situation quite differently. I figured like
this: If I couldn't help the operator make
money, he would buy few machine and
little merchandise from me; neither of us
would make money.
"By the same token, if I could help the
operator place the equipment in good loca-
tions, and sell him top quality merchandise,
WE'VE DONE IT ACAIN!
Always first with the money-makers, Operators Vending Machine Supply
offers bulk vending operators a new, different panned confection now
sweeping the country.
ROSEBUDS
A terrifi c sales stimulator
_ _ _ _ _ _ _ _ _ _ ...:.T-=a:;:.st:...ly...:.I---::C~o:..:.lo~rflul! Profitable!
>IV
N .... E 1$
SlMl>UC;ITY!
YOU'LL "NO' ME 1~11O
BECAUSE AN O!'ERAT~A"D
AN ENG 1 N'EER (. P'fURE~
ME IN T.EIIl DESIGN!
MIGHTIEST OF
A LL
MONEY-MAKERS
$13 95
F.O. B.
lOS ANGElES
$13 45
EA. IN
LOTS OF 100
42
2Sc
lb. (approx. 800 count)
New Type STEEL STAND - $3.95 e a .
Base is hollow- can be fi lle d with sand
o r gravel; super-ch rom e fi nish.
California Ve nd ing ALMO NDS (400
cnt.) 65c lb . 700 cnt. a oc lb. (Vacu-
um pa cke d in 5-lb. ti ns.)
"Ace-Hi REGULAR BALL GUM (125
cnt.) 35c lb. Larg est an d best chew
o n the mar ket.
OPERATORS VENDING
MACHINE SUPPLY CO.
Excl usi ve So uthern California Distri bu tor
for Oa k Mfg . CO.'s ACO RN VENDOR
Pho ne: Richm ond 5264
1023 S. G ran d Ave., Los Ang eles, Ca lif.
he would make a good profit and be able
to buy more machines and merchandise.
And if you give a man a band and keep
helping him, do you think he's going to
turn to someone else for his buying needs?"
Fraga was making good progress when
war clouds burst into Pead Harbor showers.
He enlisted in the air corp and served as
a pilot in a heavy bombardment unit.
Back in civilian life, Fraga picked up
the threads. The first thing he did after
shedding the khaki was to move to new,
enlarged quarters. Then with three lines as
his nucleus-Columbus and Master vendors
and Ideal scales-and Northern California
his territory, he began to roll.
Since then he has expanded both his lines
and territory. He added the Hamilton scale,
Atlas Bantam, Shipman stamp vendors, Vic-
tor's bulk machines and hot popcorn unit,
Caljfornia Peanut's Dux products, French-
fried vend-size Cal Al almonds packed es-
pecially for tandard in the Almond Bowl
of America, charms, panned confections,
ball gum, coin wrappers, coin counters, etc.
One of the reasons for Standard's phe-
nomenal rise is Fraga's uncanny knack of
being able to anticipate operator needs and
then fill those needs by being there first with
the best.
Back in 1942 he felt that operators could
improve the efficiency of their machines
with cast-iron pedestal tands and wall
brackets which would be inexpensive and
sturdy, so he arranged for their manufac-
ture. The accuracy of his perception of the
market is evidenced by the fact that he has
sold over 25,000 of these items.
When the manufacturer ol Star gum
noted the trend toward regular ball gum
and the expanding market offered by adult
customers, Fraga was quick to take on the
distribution of this product because he saw
how it could increase operator profits.
Today Fraga has anticipated another need
- and done something about it. He ha the
distribution of a moisture absorbent prod-
uct for bulk vendors. Placed in the base of
the machine, it absorbs all moisture from
the merchandise and keeps it from getting
sticky or soggy in damp or foggy weather.
The new product, which comes in a circular
disc or bag form, can be placed in an oven
after using, dried, and u ed again.
Until a year ago Standard's sales force
was a one-man organization. Since then,
however, he has hired four energetic sales-
men and enlarged hi territory to cover
Oregon, Washington, and evada, in addi-
tion to orthern California.
Present plans call for continued expan-
sion; in due time Standard Specialty will
provide complete coverage for the 11 West-
ern States.
"Regardless of how wide our territory
eventually becomes or how much our vol·
ume increases, the foundation of this com-
pany will remain unchanged: top service,
superior quality, and low prices will always
prevail."
San Francisco-
Oakland
Don W. Clark is president of Televisco,
Inc., a new corporation specializing in
television for commercial locations. Firm
is orthern California distributor for Trans-
Vue, and will handle all installation and
service on units sold. First sample is due
April 1.
Said Clark: "While we will specialize in
CO IN MACHINE REVIEW
Future scanning projects are planned by the International Arcade Museum Library (IAML).