Coin Machine Review (& Pacific ...)
Issue: 1949 April - Page 14
A HIT THAT NEVER MISSES!
1JIeJlel'''
SCOREBOARD
A' MARVEL OF ELECTRICAL PERF,E CTION!
TESTED AND PROV,ED ON
LOCATION 10 MONTHS!
IMMEDIATE DELIVERY
Wall type .•. Can be used with all shuffleboard makes and models ... Lightning
fast in operation .. . Completely fool· proof and cheat· proof ... Few moving parts
. . . Simple to operate . . . All parts are new . . . Attractive hardwood cabinet
... Ten cent coin chute.
WESTERN SHUFFLEBOARD CO.
2307 W . Pico Blvd.
Phone DUnkirk 8·1937
Branch Office: 944-7th Ave., San Diego, Calif. -
P R ICES-In wholesale circles, the first
three weeks of the year showed declines;
by March 1 there was a slight upward trend.
In the official report, fuel, light, metals and
building materials were showing decided
upward trends. One report to Congress said
that industrial prices are now being kept
high, in relation to commodity prices, due
to controlled price practices and to monop·
olies. Predictions are that retail food prices
will decline during the year; some items
have dropped as much as 50 per cent. But
facts show that prices, even where big de-
clines are reported, are still high above
prewar. It's still a long way to prewar
prices on many products.
The other side of the price question is
also showing up; some will gain by price
cuts but it means unemployment and hard
times for others. The old evils of price
cutting are also being reported in a few
lines.
R E T AI L T R AD E-Reports are decidedly
mixed showing variations as to territory
and also as to lines of business. This is to be
expected as the country goes through a
leveling off process. Department stores
generally reported lower sales in January
and February than for the same months in
1948. The official government report, always
a month or so late, reported January retail
sales off from December by 33 per cent and
6 per cent below January 1948. Reports
that are conclnsive on retail trade are not
available for this review.
TAXES - Reports suggest that many
state legislatures have halted at passing
new taxes, due to the general business out-
look. Reports also suggest that Congress is
very hesitant for the same reason. The year
may thus bring a delay to higher tax
proposals. Some states have high commit·
ments for which they must find more
revenue, however.
WAGES-Many think Congress will pass
a new minimum wage law, either 65 or 75
cents minimum base, but with other powers
cut frum present bills. If the bill is de-
feated, it will be due to business outlook.
WAR -It appears that the .European
situation may become too quiet to keep
business activity agitated to its peak out-
put. The foreign scene is shifting to Asia,
which will be much more expensive and
more critical than the European problem.
It would be to Russia's advantage to keep
things stirred up in Europe, so that the
American people lose sight of what is
happening in Asia. High government offi-
14
Los Angeles 6, Calif.
Phone F. 9-8414
cials are reported to believe strongly that
Russia will not start a war as long as
Stalin has the power; changes in high
Russian officials will be a danger sign.
F ather of Black Tops
Produces New Board
LOS ANGELES-J. E. Bergstedt, who
won acclaim as the father of the black top
boards, is now taking bows-and plenty of
orders-on his newest and most sensational
offspring: the 1949 model Hercules shuf·
fleboard with green masonite top.
"The new model includes features which
make this the out tanding board in the field
today," Bergstedt said. "Eight coats of a
new type plastic finish have been baked on
the masonite field, giving the new Hercules
the smoothest, mo t durable play field ever
built. Our chemists have worked long
months on this exclusive finish, and it has
proved by all te ts to be superior to any·
thing on the market."
Berg tedt points out that the 1949 Her-
cules is built to last a lifetime and that it
carries a 20·year guarantee against warping
and splitting. "A 20-year guarantee is un-
heard of in the shuffleboard field, but once
operators see the 1949 model they'll under-
stand the reasons."
Strong, sturdy, but light, the new board
weighs only 600 pounds. Play field disa-
sembles in two parts, as does the table,
making for easy hauling in pick-up truck or
trailer.
Bergstedt annonnced that distributorships
are open in many good territories and that
each distributor will be given factory pro-
tection. "I turned down a direct order of
150 board from an operator in Utah," . he
said, "and in so doing, asked this operator
to contact our Salt Lake City distributor."
OPERATOR'S PRICE
F.O.B.
Los Angeles
"I am particularly gratified at the recep-
tion given our electric scoreboard. With
many different scorers appearing on the
market, operators are demanding a top qual-
ity unit which has undergone months of
rigid location tests. Invariably they turn to
the Western, which has been tested and
proved on location for ten months. This
completely cheat-proof, fool· proof scoring
unit is amazing operators by its lightning
fast operation. Western's scoreboard is truly
a hit that never misses."
Pushing Non -Coin Game Idea
SEATTLE-The Everett city council has
approved an ordinance banning elf-service
gasoline stations. The Seattle council has
approved the stations, which have been op·
erating in the county for some time.
Yakima has approved a commercial
amusement game called Fascination. The
city commission took the action after be-
ing informed that players would not be
likely to lose more than $3 an hour, com·
pared to losses on pin ball games, which
it was reported, often exceed $3 an hour.
Cecil Randall, of Yakima, is a member of
the group asking the city's okay. Randall
expects to establish the game on a com·
mercial basis, it was reported.
Phil Skelly, owner of the Olympic Nov-
elty Co., formerly tbe Seattle Coin Machine
Co., reports that bell machine sales and
repair busi ness has been good.
Ray Radford, parts manager of the Puget
Sound Novelty Co., recently became the
father of a baby boy . . . Joe Eppler, of
the Rowe Manufacturing Co., recently vis·
ited the Sterling Tobacco Co. here . . .
Heberling Brothers, pin ball operators with
installations in Seattle and Chehalis, have
added Robert Buttell to their staff.
Western Shuflleboard to
Open Third Coast Office
LOS A GELES-To better serve its
growing legion of customers, Jack Mills-
paugh, head of We tern Shuffleboard Co.,
will soon announce opening an office in
Portland. This will make the third Pacific
Coast branch office for the fast-stepping
Western Shuffleboard firm, which started in
San Diego and subsequently opened Los
Angeles headquarters.
"Accelerated demand for the Western
black top shuffleboard and the new wall-
type electric scoreboard has exceeded all
our expectation and forced us to continu-
ally increa e production," Millspaugh said.
and SUPPLIES
•
AMERICAN CHI. COIN
OLYMPIC ROYAL
--5EE--
COIN MACHINE REVIEW
1JIeJlel'''
SCOREBOARD
A' MARVEL OF ELECTRICAL PERF,E CTION!
TESTED AND PROV,ED ON
LOCATION 10 MONTHS!
IMMEDIATE DELIVERY
Wall type .•. Can be used with all shuffleboard makes and models ... Lightning
fast in operation .. . Completely fool· proof and cheat· proof ... Few moving parts
. . . Simple to operate . . . All parts are new . . . Attractive hardwood cabinet
... Ten cent coin chute.
WESTERN SHUFFLEBOARD CO.
2307 W . Pico Blvd.
Phone DUnkirk 8·1937
Branch Office: 944-7th Ave., San Diego, Calif. -
P R ICES-In wholesale circles, the first
three weeks of the year showed declines;
by March 1 there was a slight upward trend.
In the official report, fuel, light, metals and
building materials were showing decided
upward trends. One report to Congress said
that industrial prices are now being kept
high, in relation to commodity prices, due
to controlled price practices and to monop·
olies. Predictions are that retail food prices
will decline during the year; some items
have dropped as much as 50 per cent. But
facts show that prices, even where big de-
clines are reported, are still high above
prewar. It's still a long way to prewar
prices on many products.
The other side of the price question is
also showing up; some will gain by price
cuts but it means unemployment and hard
times for others. The old evils of price
cutting are also being reported in a few
lines.
R E T AI L T R AD E-Reports are decidedly
mixed showing variations as to territory
and also as to lines of business. This is to be
expected as the country goes through a
leveling off process. Department stores
generally reported lower sales in January
and February than for the same months in
1948. The official government report, always
a month or so late, reported January retail
sales off from December by 33 per cent and
6 per cent below January 1948. Reports
that are conclnsive on retail trade are not
available for this review.
TAXES - Reports suggest that many
state legislatures have halted at passing
new taxes, due to the general business out-
look. Reports also suggest that Congress is
very hesitant for the same reason. The year
may thus bring a delay to higher tax
proposals. Some states have high commit·
ments for which they must find more
revenue, however.
WAGES-Many think Congress will pass
a new minimum wage law, either 65 or 75
cents minimum base, but with other powers
cut frum present bills. If the bill is de-
feated, it will be due to business outlook.
WAR -It appears that the .European
situation may become too quiet to keep
business activity agitated to its peak out-
put. The foreign scene is shifting to Asia,
which will be much more expensive and
more critical than the European problem.
It would be to Russia's advantage to keep
things stirred up in Europe, so that the
American people lose sight of what is
happening in Asia. High government offi-
14
Los Angeles 6, Calif.
Phone F. 9-8414
cials are reported to believe strongly that
Russia will not start a war as long as
Stalin has the power; changes in high
Russian officials will be a danger sign.
F ather of Black Tops
Produces New Board
LOS ANGELES-J. E. Bergstedt, who
won acclaim as the father of the black top
boards, is now taking bows-and plenty of
orders-on his newest and most sensational
offspring: the 1949 model Hercules shuf·
fleboard with green masonite top.
"The new model includes features which
make this the out tanding board in the field
today," Bergstedt said. "Eight coats of a
new type plastic finish have been baked on
the masonite field, giving the new Hercules
the smoothest, mo t durable play field ever
built. Our chemists have worked long
months on this exclusive finish, and it has
proved by all te ts to be superior to any·
thing on the market."
Berg tedt points out that the 1949 Her-
cules is built to last a lifetime and that it
carries a 20·year guarantee against warping
and splitting. "A 20-year guarantee is un-
heard of in the shuffleboard field, but once
operators see the 1949 model they'll under-
stand the reasons."
Strong, sturdy, but light, the new board
weighs only 600 pounds. Play field disa-
sembles in two parts, as does the table,
making for easy hauling in pick-up truck or
trailer.
Bergstedt annonnced that distributorships
are open in many good territories and that
each distributor will be given factory pro-
tection. "I turned down a direct order of
150 board from an operator in Utah," . he
said, "and in so doing, asked this operator
to contact our Salt Lake City distributor."
OPERATOR'S PRICE
F.O.B.
Los Angeles
"I am particularly gratified at the recep-
tion given our electric scoreboard. With
many different scorers appearing on the
market, operators are demanding a top qual-
ity unit which has undergone months of
rigid location tests. Invariably they turn to
the Western, which has been tested and
proved on location for ten months. This
completely cheat-proof, fool· proof scoring
unit is amazing operators by its lightning
fast operation. Western's scoreboard is truly
a hit that never misses."
Pushing Non -Coin Game Idea
SEATTLE-The Everett city council has
approved an ordinance banning elf-service
gasoline stations. The Seattle council has
approved the stations, which have been op·
erating in the county for some time.
Yakima has approved a commercial
amusement game called Fascination. The
city commission took the action after be-
ing informed that players would not be
likely to lose more than $3 an hour, com·
pared to losses on pin ball games, which
it was reported, often exceed $3 an hour.
Cecil Randall, of Yakima, is a member of
the group asking the city's okay. Randall
expects to establish the game on a com·
mercial basis, it was reported.
Phil Skelly, owner of the Olympic Nov-
elty Co., formerly tbe Seattle Coin Machine
Co., reports that bell machine sales and
repair busi ness has been good.
Ray Radford, parts manager of the Puget
Sound Novelty Co., recently became the
father of a baby boy . . . Joe Eppler, of
the Rowe Manufacturing Co., recently vis·
ited the Sterling Tobacco Co. here . . .
Heberling Brothers, pin ball operators with
installations in Seattle and Chehalis, have
added Robert Buttell to their staff.
Western Shuflleboard to
Open Third Coast Office
LOS A GELES-To better serve its
growing legion of customers, Jack Mills-
paugh, head of We tern Shuffleboard Co.,
will soon announce opening an office in
Portland. This will make the third Pacific
Coast branch office for the fast-stepping
Western Shuffleboard firm, which started in
San Diego and subsequently opened Los
Angeles headquarters.
"Accelerated demand for the Western
black top shuffleboard and the new wall-
type electric scoreboard has exceeded all
our expectation and forced us to continu-
ally increa e production," Millspaugh said.
and SUPPLIES
•
AMERICAN CHI. COIN
OLYMPIC ROYAL
--5EE--
COIN MACHINE REVIEW
Future scanning projects are planned by the International Arcade Museum Library (IAML).