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ALPHA DISTRIBUTINC CO.
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1025 NO. HIGHLAND AVENUE
HOLLYWOOD 38, CALIFORNIA
Phone HOllywood 4118
machines. But a new operator of bulk vend-
ors comes along and specializes in drug
spots in the same area.
The pioneer suggests it is a ca e of where
the factories were already taken, so the new-
comer had to take drug spots even though
they may be second or third rate locations.
The newcomer says it is a case of good mer-
chandising, making the vendor fit the spot,
and that drug stores have the traffic.
Shopping District
In one of Chicago's shopping districts,
a street stretching for more than a mile
through the center of an area of apartment
buildings has 15 drug stores, of which four
are chains_ One is also a pharmacy bolding
true to the old traditions of a drug store
and hence may be omitted as a location for
coin machines.
The shopping district in question has built
up considerably since the war, with new
super markets and auto dealers forming
most of the expansion. In the area, five drug
stores closed since 1940; two have reopened
since 1945 and a new and modern chain
drug store is now under construction to re-
place a third one of the number that closed.
Thu , the district follows what is said to be
the national trend, with fewer units but
larger ones.
A survey of the drug stores in this area is
not very impressive at all as to the u e of
coin machines in such spots. Of the 14
stores, there were scales in 12 of them; in
three the scales were old but in the majority
the scale presented a nice appearance. On
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the day of the check, one scale had an "out
of order" sign.
Eight of the 14 store had postage stamp
vendors, usually in pairs, and in practically
every case the machines were well placed in
the store and al 0 were clean. Two of the
stores had a phonograph, patronized chiefly
by the younger set. Two of the stores also
had bulk vendors and in one of these the
vendors were old and presented a bad ap-
pearance.
Scales, postage stamp vendors, phono-
graphs and bulk vendors make up the cover-
age in the 14 drug stores in an important
shopping district.
ot impressive on the
face of it, but as in all stores in the big
citie , floor space is at a premium . Pin ball
and cigarette vendors are illegal in Chicago,
so there is no chance for the placing of such
machines, even if they had been acceptable.
W h a t is the outloo k f or drug s tores
in gener a l, a nd with specia l r ef e l-en ce
to g r e ate r u se of coin m achines ?
The pre ent trend in which dTUg stores
are being made larger is favorable to a
wider use of coin machines, both in num-
bers and also more types of machines. In
areas where drug stores are not so small
and crowded, a in the biggest cities, there
is a much wider u e of coin machines. Like
the present trend toward super markets in
the grocery field, there is also some expan-
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sion of drug stores into what may be called
super markets.
The drug store as an institution has be-
come so fixed in American life that it is not
threatened with extinction, even though the
number ha been declining for ten years or
more. The corner drug store will always be
a popular retail outlet and such places have
become more and more a kind of variety
store.
Value of the merchandise val'iety is shown
by the official report on trade in 1947 which
says, "high volume was due in part to more
stores selling appliances and specialty prod-
ucts." In other words, it pays for drug stores
to sell everything from tobacco to electric
appliances and hardware.
The decrease in number of drug stores is
purely economic and not a decline in pop-
ular favor. However, real competition for
drug stores in general is developing as super
markets increase and also drug sections in
department tores. Super markets in the
grocery field have a tendency to add cos-
metics and then drug sundries . . Experience
is proving that people will not walk beyond
the supers to go to the corner drug store,
when they can get a variety of items at the
super which are commonly sold at the drug
store.
The organized drug trade has a fund of
250,000 to finance a broad survey, covering
three years, for the purpose of finding out
what the American people want in drug
stores. The survey is also aimed at a nation-
wide check on what goods or departments
pay best in drug stores. Half of the work is
now about completed in the urvey and it
might not be amiss to suggest that the Coin
Machine Industry itself, or some branch of
it, might get in a good word in some way
for the wider use of coin machines. W hen
an indu try /1;oes out to find out how its
stores can make more money, that might be
an opportune time to say, "Use more of our
most modern coin machines."
Particularly, this might be an idea for
some of the most modern types of merchan-
dising machines. In the modernization pro-
gram for drug stores, some new and fine dis-
play cabinets are being installed to sell
candy, nuts, ice cream and soft drinks.
W ould it b e possible to put in coin-
operate d m er chandi sing cabine ts in-
s te ad of the n o n-coin controlle d cabi-
n e ts ?
In the Chicago shopping district previ-
ou ly mentioned, six of the 14 drug stores
had the new refrigerated display cases for
packaged candies; four had new self-service
cabinets for ice cream; three had modern
display cabinets for hot nut ; and about
hal f of them had coolers or other display for
selling soft drinks in bottles, in addition to
the fountains. Cigarette and candy bar dis-
228 N. Front St.
Burbank, Calif.
PHONE
CHarleston 6-4121
CHarleston 8-0427
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16
COIN MACHINE REVIEW