Coin Machine Review (& Pacific ...)

during the summer. But there was appar-
ent activity in the games field to get
some new ones into the field, ready for
the expected fall pick-up in September.
During a ~our-week period right in mid-
summer there were a half dozen new pin-
ball names before the trade. This is
good news for it means the amusement
games field is not stagnating. The
engineering departments of manufactur-
ing plants are very busy; if eventsfol-
low their usual course, there will be a
lot of new machine announcements dur-
ing September and October. Although
some important new vendors were an-
nounced during the summer, some others
are still delayed due to. difficulties
in getting materials.
LOCATIONS. Official reports began to
show traffic declines in some of the
most popular .types. of locations early in
the summer. The locations listed in the
decline early in the summer were restau-
r ant s , taverns, drug stores and cigar
stores. Government reports are practi-
cally two months late, so current infor-
mation is not available. Some Sources
indicated tourist travel boosted traffic
in the above locations considerably dur-
COIN
MACHINE
REVIEW
14
ing the summer. The rate at which the
establishments are being opened up has
declined this year also, so that the
total number of possible locations for
coin machines may now become pretty well
fixed. A total increase of 25 per · cent
had been anticipated in retail estab-
lishments in two or three years after
the war's end.
SMALLER TOWNS. Two trends now current
are said to assure a higher business
level in the smaller cities and towns in
the future. For the smaller cities in
farm areas, everybody is well aware that
farm income is at top and seems likely
to stay high for another year or so. Big
business has taken note ,·of this and says
the place to go is inti~'l he smaller
cities for trade. Mayb-ethe coin machine
trade can follow this tiend. Also, the
New York Journal of Commerce says sur-
veys have shown conclusively that big
industries are a lrea dy decentralizing
and will seek the sma l l e r centers in
the future.
OUTLOOK. Experts agree that the out-
look for business during the rest of the
year is very favorable. The Coin Machine
Industry has the same bright outlook
for the balanc e of 1947.
Count on
FOR
SEPTEMBER
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"
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PAUL'
A.
LAYMON~
Inc.
Dist.ri b utors for Bally · in Southern Ca lifo rnia , Southern Nevada , A rizona a nd Hawaiia n Island s
1429.31 and 1503 West Pic:o Blvd.
PRospec:t7351
Los Angeles 15. California