Coin Machine Review (& Pacific ...)

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A
PERRY WACHTEL
De Perri Adyertising Agency
JUUUS A. LEVY
DuG~er, Inc.
BEN SMITH
D e Perri Adyertising Agency
,;I
. tate Associations
. Problems in Na tional Meet
Officer~ ef~ ~ : t,;
CHICAGO-Shoul~t:MI form.a national tax council? What steps should
be taken to elimin~se ta es (Vl phonographs? Should a national asso·
Idistributors, or Ii' national association of associations
ciation of. operl\tors
be formed? _ In whar specific ways can CMI 'improve its service to operators,
distributors and man~facturers?
These and many other questions were subjects of a lively informal three-
hour session attended by presidents and executives of state and local trade
associations on February 3.
why we started CM!. It's time to insure the
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MACHINE
.£VIM
16
FOR
MARCH
future of this Industry, which is an integral
Dave Gottlieb, president of CMI, opened
the program wit!I these remarks: "I have • part of all industry."
watched the annual convention grow from
James T. Mangan, director of CMrs Pub·
15 booths in the Northern Hotel to the pres-
lic Relations Bureau, followed Gottlieb to
ent gigantic show. I have seen this Industry
the speaker's dais and told the group that
grow from a 25 million dollar annual vol-
public relations was not just selling prod-
ume to 250 million dollars. It has grown in
ucts or selling the Industry-but much more
spite of our negligence. We've been lucky,
than that. He declared that there are other
but our luck may c'1TI out some day. That's
businesses which technically can be classi-
CLARENCE LOMMERIN
Viki"g Tool & M fied under the heading of ga~bling-such
as insurance or the stock exchange-but due
to a very effective public relations program
such businesses "have hypnotized themselves
to believe they are something they are not .
In order to reach an ideal of self-hypnotism
in our Industry, we need 10,000 operator .
associate members to make us invincible."
He defined public relations as activity
which creates respect of the public for the
industry, the product and the personnel. He
also announced that CMI is setting up three
principal divisions - music, vending, and
amusement-with a central means to guide
them.
Joseph Silverman, manager of Amusement
Machine Association of Philadelphia, placed
himself on record as favoring a national tax .
council. Colonel Choate, business manager
of the Alabama Music Operators' Associa-
tion, said that only 50 per cent of the oper-
ators in his territory were members and that
new operators were hurting both the asso-
ciation and fellow operators by using uneth-
ical practices. He favored a national organ-
ization of associations and a national tax
council.
1947
ASP E C I A L I ZE D C IR E D tT AND
FINANCING AGENCY FOR MANU·
FAC TU'RERS AND DISTRIBUTO'RS
O F COIN ;. OPERATED MACHINES
•
134 NOR TH LA SALLE STREET
/
717 MARKET ST .• SAN FRANCISCO. CALIF.
•
CHICAGO 2
•
ILLINOIS
tJ
CONSTRUCnON BLDG •• DALLAS. TEXAS
•
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