about cautiously. A few machines were
there were other amusements such as a
photograph gallery for tintypes and other . removed to make room for seats and a par-
tition divided the new movie section from
skill game concessions which were not
the arcade. Usually in the rear of the place
automatic. These are still used today.
an admission of five cents gave a short film:
I should like to em phasize the grandeur
a comedy or a wild west show. Sterioptican
and luxury of some of these arcades which
slides were shown and there was the pi~nist
would compare most favorably with our
and sometimes a singer who interpreted the
first-class movie houses of . today. One of
slides. The show lasted about 30 minutes.
these, which was located .on Fourteenth
These new performances proved so popular
Street near Broadway in New York City,
that the arcades, in a very short time, sold
had a liveried doorman in front with uni·
or stored their machines to make room for
formed attendants of both sexes who acted
more seats and thus a new enterprise was
as guards, change makers, and explained
born-the movie of today. The first recon-
how the various devices operated-even
demonstrating them. It was not unusual to
verted arcades were named "Nickelodeons"
or "Nickel Show," and many theaters of
see the gentility in evening gowns and full
dress amuse themselves' after the theater in
today are still in the original locations of
the penny arcades of yesterday. Some of the
such an arcade. This particular arcade
made many individual machines for their
owners of the larger arcades of that time
own use, among which was a small electric
became film producers and are the tycoons
train with an open car attached to the
of the movie industry as we know it now,
engine which traveled under each machine,
but, they all had a start in the old Coin
Machine Industry.
stopping long enough to collect the pen-
nies. It then returned to the starting poi~t
In addition to arcade machines, we had
and dropped the accumulated collection
the mechanical "pay-off" devices. These
through a ' chute to the basement of the
were truly -marvels of the age for beauty,
arcade where the cashier's office was lo-
performance, earnings and endurance. The
cated.
Owls, The Deweys, Centuries, various types
After the St. Louis World's Fa~r, a change
of roulettes and many more in double and
took place. Kinetoscopes and the first prac-
triple sections in large, beautiful quarter-
tical short reel subjects in movies made
sawed golden oak cabinets with artistic
their appearance. In those days anyone
nickel and sometimes silver trimmings were
could buy or lease them and the most
outstanding examples of craftsmanship and
logical place to display them was the penny
would give a good account of themselves
arcade. The development was brought
today. With the progress and advanced
COIN
MACHIHE
IIEVIEW
14
knowledge in the application of electricity,
new modern streamlined designs with effec-
tive light and color displays have replaced
the old·timers.
Enormous advances have been made in
the musical field with the discovery of
radio, television and other "mystic" powers
with and without wires. The development in
that direction has just begun.
Vending machines in former years were
few in number. In the last decade, however,
these have made tremendous strides. Best
known are the cigarette, candy, confection,
and 1Irink dispensing machines (with con-
trolled temperatures). Some of the major
manufacturers are already making surveys
as to the future of vending aU kinds of
merchandise such as groceries, frozen foods,
packaged goods, drugs and any other com-
modity which will lend itself to vending.
As in the past, our Industry will once
again be the cradle and mainspring of a
future major industry: the automatic sales
store, operated by coin and automatic
change makers.
.
-
We Specialize-
SLOT
MACHINES
Repair
Refinish
-Convert
What Is your probl.m?
9ulck pickup and delivery servlc.
Discounts to 'obbers
Call Citrus 2·2261
Coin Machine Men-
STEPHENS & HODGSON
r Successors t o Er n'. Gr aham I
1212 E. Colorado
Glendale 5, Cal .
I llear Entrance)
FOil
fOllUAIIY
1947
OPEN HOUSE
- FEB. 3, 4, 5
Now' Delivering
The NEW A. B, T. ·
CHALLENGER
1 c and 5c Play
&·6-
,
O. D. JENNINGS
AND COMPANY
4307-39 WEST LAKE STREET
CHICAGO 24 • ILLINOIS
...... The Leader in the Field
fo rover 40 years ..... .
P.' S.-WE'LL SEE YOU ' AT
THE HOTEL SHERMAN, TOO
BOOTHS 24-25-26
,
The' most popular Skill Counter
Game ever made. For every
location. Players can't resist
shooting Army type pistols.
They challenge each other to
constant play and they bring
you enormous returns.
$65.00 each
of 25 ...................... $60.00
of 50; ................... _ 55.00
of 100...................... 50.00
-SEE-
PAUL A. LAYMON
DISTRIBUTOR