Coin Machine Review (& Pacific ...)

DECEM BER 1947
OFFICE OF PUBLICATION: 11 15 Ve nice Blvd . , Los Angeles 15, Calif. Paul W . Blackfo r d , Edit or and
Publisher; Walte r W . Hur d , Executive Editor ; Clarence G . Bea r dslee, Adver tising Manager; Louis
Karnofsky, Associate Editor. Fl hroy 8269 . CHICAGO OFFICE (1 I : C . J . Anderson , 35 East Wacker
Drive, CENtral 1112; NEW YORK OFFICE 1171 : Ralph P. Mulligan, 441 Lexington Avenue, Murray
Hill 2· 5589. SUBSCRIPTION RATES : 55. 00 for 2 years-minimum term acce pted ; SOc per copy.
BUSINESS REVIEW • • • Displays Loom Big in January
The month of December will be a time
for guesses and predictions about what the
year 1948 may bring for business in general,
and also for the Coin Machine Industry.
It will be a time also for varied opinions
on what has happened in the year just clos·
in~, and what it all has meant in prepara·
tion for a new year.
The best opinion on what is happenin~
now recognizes that inflation was renewed
in September, is still going on, and the
outlook is that inflationary trends will con-
tinue until the summer of 1948 - if not
longer. Experts admit, however, that prices
can crash at any time and for unknown
reasons.
In looking back over 1947, many businesl'
leaders think that a leveling off of busi-
ness in general set in by the end of last
'[arch and that even a mi ld recession
might have been on the way. But a new
inflation trend was initiated by the much
publici ed corn shortage and. helped by a
number of other inflationary trends, the
movement is now making big headway and
promises to last for many months.
These same experts think that the new
wheat shortage, aided by other infla tionary
trends, will keep prices high until the
entire grain supply picture can be ch anged
to plenty.
The high price trend is spearheaded by
food and automohiles, while many durable
goods are showing .a trend to level off. If
the high prices on foods cannot be checked,
it now seems certain that new demands for
wage increases will be made early in 1948
and that will mean new price increases in
durable goods.
Looking at the business picture as a
whole. industrial activity and business in
general is making headway at high levels,
stimulated hy high prices. One of the be t
ideas on the subject was expressed in a
Del'll. of Commerce report which suggested
( See B USI NESS R EVI EW, Page 1 7)
Call
PR. 7351
For Automatic: Equipment,
Parts and Supplies
PAUL A. LAYMON
DISTRIBUTOR
1429-31 and 1503 W. Pico
DECEMBER, 1947
20 per cent 01 exhibitors ot eMI Show
pIon to disploy vending equipment
By Herb Jones
Vic e President and Advertising Manager, Bolly Manufadurlng Company
The 1948 Coin Machine Show- Sherman Hotel, Chicago, January 19, 20,
21, 22- will be the biggest show the Industry has ever seen. Every inch of
exhibition space is sold-ninety-five per cent of it to actual manufacturers
of amuseme'nt, music, service and vending equipment. Requests for room
reservations, pouring into all Chicago hotels, indicate an attendance far
greater than in any previous year. Statements by exhibitors promise the
biggest array of dive rsified equipmpl1t ever brought forward i n one exhi-
bi tion.
Indicating the trend toward diversified equipment is the fact that every
fifth exhibit operators walk into at the January Show will feature or, at least,
include vending equipment. A survey of exhibitors reveals that a total of 22
Jack R. Moore's Death
Blow to Industry
PORTLAND-Pacific Coast coi nmen and
the legion of operators, d istributors and
manufacturers thro ughout the United State~
were shocked and grieved at the death or
.Tack R. Moore on ovember 15.
A sudden heart attack blighted the 10llg
and illustrious career of one or the bes t
loved members of the Indu stry. H e wa,
president of Jack R. Moore Co., with oln-
ces at Portland, Seattle, San Francisco, and
Spokane.
Besides distinguishing himself in t""
Coin Mach ine Industry, Moore's war record
was so outstanding that he was presented
with the Exceptional Servi ce Medal several
months ago. A major, Moore wa s COlll-
mander of Civil Air Pa trol Liaison Patrol
No.1, Laredo, Texas: Coastal Patrol No.8,
Charleston, South Carolina; and Liaison
Patrol No.2, El Paso, Texas. He was cited
"for repeatedly exhibiting marked courage
in the face of danger while performing
regular war-time flying missions . . . under
difficult conditions in time of national
need:-
manufacturers will exhibit coin-operated
vendors-hot and cold drink vendors, cig-
arette vendors, nut an d candy vendors, vari-
ous types of merchand ise vendors, all dis-
played in their proper perspective as coin-
operated equipment.
Although operators and distributors visit-
ing the 1948 Coin Machine Show will be
chiefly in terested in new equipment dis-
played, they will also be interested in the
special programs, which are listed below.
Monday evening, January 19: dinner in
honor of the officers or all state and local
associations.
Tuesday noon , January 20: luncheon, fol-
lowed by an address by Dr. Preston Bradley,
who in past years has always had a message
of special importance to the coin-machine
industry. At the same meeting, Jim Man-
gan, director of CMI Public Relations
Bureau, will lead a discussion of the in -
dustry's public rela tions program.
( See PROGR AM, Page 24 )
REPAIBS
PABTS
REFINISHING
Expand
SLOT MACHINES AND VEST POCKET
CASTINGS FOR SALE
WITH NEW MACHINES
541 E. 32nd Stre_., Los Ang_IH 11, Cal.
ADams 7688
•
G. B. SliM
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